Tally is a forms & surveys tool for Freelancers and Creators, offered as freemium ($29/mo). Founded in Belgium in 2020. Popular alternatives include forms.app, Zoho Forms.
About Tally
Tally is a form builder from a small, bootstrapped company in Belgium founded by Marie Martens and Filip Minev. It became popular with indie makers, startups and Notion users because building a form feels like writing a document.
You type questions directly on the page and use slash commands to insert blocks for text, multiple choice, dropdowns, ratings, file uploads, signatures, payments and more. Conditional logic shows or hides questions, calculated fields support quizzes and price quotes, hidden fields and URL parameters pass in data, and partial submissions capture answers from people who drop off. Forms can be embedded, shared as links or shown as pop-ups. Native integrations send responses to Notion, Airtable, Google Sheets, Slack, webhooks, Zapier and Make, and Stripe handles payments. The free plan is unusually generous, with unlimited forms and submissions and almost every feature; Pro removes Tally branding and adds custom domains, custom CSS, team collaboration and partial submissions, while Business adds more team members and verified domains.
Tally fits startups, creators, small teams and anyone who needs good-looking forms without paying per response. Typeform offers a more polished one-question-at-a-time experience at a much higher price, Jotform has a larger set of templates and enterprise features, Google Forms is simpler and free inside Workspace, and Fillout is a close alternative with deeper integrations. Tally's limits are enterprise controls and advanced analytics.
Key features of Tally
- Notion-style editor with slash commands and blocks
- Conditional logic, calculations, hidden fields and answer piping
- Unlimited forms and submissions on the free plan
- Payments via Stripe and file uploads
- Native Notion, Airtable, Google Sheets and Slack integrations
- Embeds, pop-ups and custom domains (Pro)
Pros and cons
Pros
- Most generous free plan in the category
- Fast, elegant form creation
- Strong Notion and Airtable integrations
- Bootstrapped and privacy-friendly (EU)
Cons
- Analytics are basic
- Fewer templates than Typeform or Jotform
- Team features only on Pro and Business
- No enterprise compliance tiers
Tally pricing
Tally uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Unlimited forms and submissions, Tally branding |
| Pro | $29 / mo | $290/yr; remove branding, custom domains, team |
| Business | $89 / mo | $890/yr; data retention, email verification |
Source: tally.so · checked on Oct 20, 2026
How Tally compares in Forms & surveys
- Rank by votes
- #2 / 18
- Starting price
- $29
- Free alternatives
- 2
0 votes from members
16% below the category median ($35/mo)
Free or open-source tools in Forms & surveys
Tally ranks #2 of 18 forms & surveys tools by community votes and is priced below most tools in the category.
Common use cases
- 1Waitlist and lead forms feeding Notion or Airtable
- 2Customer surveys and NPS without a budget
- 3Order forms with Stripe payments
- 4Internal request forms for small teams
Best for
Indie makers, startups and small teams who want powerful forms without paying per response.
Not ideal for
Enterprises needing HIPAA, SSO and advanced analytics (Jotform, Typeform Enterprise).
Integrations
- Notion
- Airtable
- Google Sheets
- Slack
- Zapier
- Make
- Webflow
- HubSpot
- Stripe
Our take
Tally is the best free form builder and competitive even against paid tools. Start free; upgrade to Pro only when branding or custom domains matter.
FAQ
- What is Tally?
- Tally is a Forms & surveys tool: The simplest way to create forms.
- How much does Tally cost?
- Tally uses a Freemium model; paid plans start at $29 per month.
- What are the best alternatives to Tally?
- Community-listed alternatives to Tally include forms.app, Zoho Forms.
- What does Tally integrate with?
- Tally integrates with Notion, Airtable, Google Sheets, Slack, Zapier, Make and more.
- Which platforms does Tally support?
- Tally is available on web.
- Who is Tally for?
- Indie makers, startups and small teams who want powerful forms without paying per response.
Alternatives to Tally
forms.app
▲ 1AI form, survey and quiz builder with unlimited responses
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Youform
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▲ 0Survey and market research platform with panels and advanced analysis
Freemium · $99EnterpriseSmall businessesConversational surveys, NPS and CX feedback for growing teams
Freemium · $19Small businessesEnterprise
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