Tally is a Forms & surveys tool: The simplest way to create forms.

How much does Tally cost?

Tally uses a Freemium model; paid plans start at $29 per month.

What are the best alternatives to Tally?

Community-listed alternatives to Tally include forms.app, Zoho Forms, Fillout, Paperform.

What does Tally integrate with?

Tally integrates with Notion, Airtable, Google Sheets, Slack, Zapier, Make and more.

Tally

The simplest way to create forms

Freemium · $29Forms & surveys

Visit website

Tally is a forms & surveys tool for Freelancers and Creators, offered as freemium ($29/mo). Based in Belgium, founded in 2020. Popular alternatives include forms.app, Zoho Forms, Fillout.

About Tally

Tally is a form builder from a small, bootstrapped company in Belgium founded by Marie Martens and Filip Minev. It became popular with indie makers, startups and Notion users because building a form feels like writing a document.

You type questions directly on the page and use slash commands to insert blocks for text, multiple choice, dropdowns, ratings, file uploads, signatures, payments and more. Conditional logic shows or hides questions, calculated fields support quizzes and price quotes, hidden fields and URL parameters pass in data, and partial submissions capture answers from people who drop off. Forms can be embedded, shared as links or shown as pop-ups. Native integrations send responses to Notion, Airtable, Google Sheets, Slack, webhooks, Zapier and Make, and Stripe handles payments. The free plan is unusually generous, with unlimited forms and submissions and almost every feature; Pro removes Tally branding and adds custom domains, custom CSS, team collaboration and partial submissions, while Business adds more team members and verified domains.

Tally fits startups, creators, small teams and anyone who needs good-looking forms without paying per response. Typeform offers a more polished one-question-at-a-time experience at a much higher price, Jotform has a larger set of templates and enterprise features, Google Forms is simpler and free inside Workspace, and Fillout is a close alternative with deeper integrations. Tally's limits are enterprise controls and advanced analytics.

Key features of Tally

Notion-style editor with slash commands and blocks
Conditional logic, calculations, hidden fields and answer piping
Unlimited forms and submissions on the free plan
Payments via Stripe and file uploads
Native Notion, Airtable, Google Sheets and Slack integrations
Embeds, pop-ups and custom domains (Pro)

Pros and cons

Pros

Most generous free plan in the category
Fast, elegant form creation
Strong Notion and Airtable integrations
Bootstrapped and privacy-friendly (EU)

Cons

Analytics are basic
Fewer templates than Typeform or Jotform
Team features only on Pro and Business
No enterprise compliance tiers

Tally pricing

Tally uses a freemium model.

Plan	Price	Includes
Free	$0	Unlimited forms and submissions, Tally branding
Pro	$29 / mo	$290/yr; remove branding, custom domains, team
Business	$89 / mo	$890/yr; data retention, email verification

Source: tally.so · checked on Oct 20, 2026

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How Tally compares in Forms & surveys

Rank by votes: #2 / 19
Starting price: $29
Free alternatives: 2

Tally ranks #2 of 19 forms & surveys tools by community votes and is priced below most tools in the category.

Common use cases

1Waitlist and lead forms feeding Notion or Airtable
2Customer surveys and NPS without a budget
3Order forms with Stripe payments
4Internal request forms for small teams

Best for

Indie makers, startups and small teams who want powerful forms without paying per response.

Not ideal for

Enterprises needing HIPAA, SSO and advanced analytics (Jotform, Typeform Enterprise).

Integrations

Notion
Airtable
Google Sheets
Slack
Zapier
Make
Webflow
HubSpot
Stripe

Our take

Tally is the best free form builder and competitive even against paid tools. Start free; upgrade to Pro only when branding or custom domains matter.

FAQ

What is Tally?: Tally is a Forms & surveys tool: The simplest way to create forms.
How much does Tally cost?: Tally uses a Freemium model; paid plans start at $29 per month.
What are the best alternatives to Tally?: Community-listed alternatives to Tally include forms.app, Zoho Forms, Fillout, Paperform.
What does Tally integrate with?: Tally integrates with Notion, Airtable, Google Sheets, Slack, Zapier, Make and more.
Which platforms does Tally support?: Tally is available on web.
Who is Tally for?: Indie makers, startups and small teams who want powerful forms without paying per response.

Alternatives to Tally

See all 10

forms.app
▲ 1
AI form, survey and quiz builder with unlimited responses
FreemiumSmall businesses
checked Oct 20
Zoho Forms
▲ 0
Form builder with approvals, payments and offline mobile forms
Freemium · $12Small businesses
checked Oct 20
Fillout
▲ 0
Forms that connect to Airtable, Notion and more
Freemium · $19Small businesses
checked Oct 20
Paperform
▲ 0
Forms that look like landing pages
Freemium · $59Small businesses
checked Oct 20
Youform
▲ 0
Typeform-style forms with unlimited free responses
Freemium · $29Freelancers
checked Oct 20
Google Forms
▲ 0
Free forms and surveys from Google
FreeSmall businesses
checked Oct 20

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QuestionPro
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Survey and market research platform with panels and advanced analysis
Freemium · $99Enterprise
checked Oct 20
SurveySparrow
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Conversational surveys, NPS and CX feedback for growing teams
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checked Oct 20
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Secure forms, document generation and e-signature for regulated teams
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Formbricks
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checked Oct 20
TheySaid
▲ 0
AI-moderated user tests and surveys with real or synthetic users
FreemiumSmall businesses
checked Oct 28
Qualtrics
▲ 0
Enterprise survey and experience management for CX, EX and research
Freemium · $420Enterprise
checked Oct 20

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