forms.app vs Typeform

forms.app is an online form, survey and quiz builder launched in 2018 with a mobile-first focus. It reports 4M+ users in 170+ countries; its company, Forms App OÜ, is based in Tallinn, Estonia, and the product is made and hosted in the EU. The core job is to let anyone build good-looking forms quickly, collect responses and payments, and pass the data on to other tools.

Forms can be generated with AI or started from 5,000+ templates, using 30+ field types including signature and payment fields. Conditional logic shows or hides questions and routes people to different endings, and auto-scoring turns forms into quizzes and tests. Responses can be analysed with AI insights and sent to 500+ integrations such as Zapier, Google Drive, Slack, Notion and HubSpot. The free plan allows 5 forms with unlimited responses and team members; Basic raises this to 25 forms and removes branding, Pro unlocks unlimited forms, custom CSS and multilingual forms, and Premium adds 1 TB storage, custom domains and partial responses.

forms.app suits small businesses, educators and freelancers who want unlimited responses on a free or low-cost plan. Jotform has more enterprise features such as HIPAA and approvals, Typeform has stronger conversational design, and Tally offers a more generous free tier for simple forms.

Buying tip: from Turkey and the EU the pricing page shows euros, so US visitors may see different USD prices. Yearly plans are much cheaper than monthly, and paid plans carry a 90-day refund guarantee.

Typeform is a form and survey builder founded in Barcelona in 2012 by David Okuniev and Robert Muñoz. It popularized the conversational format that shows one question at a time with smooth transitions, which feels more like a dialogue than a long page of fields and tends to raise completion rates for lead generation, surveys and quizzes.

Builders get polished templates, logic jumps and branching, hidden fields for tracking, calculators and scoring for quizzes, payment collection through Stripe, file uploads, and video questions through VideoAsk, its sibling product. Typeform AI can generate forms from a prompt and summarize open-ended answers, and more than 100 integrations send responses to HubSpot, Salesforce, Google Sheets, Slack, Mailchimp and automation tools. Pricing is based on monthly responses and seats: the free plan allows only 10 responses a month, then Basic, Plus, Business and Enterprise add responses, branding removal, custom domains, drop-off analytics and compliance features.

Typeform suits marketing and research teams that care more about brand experience and conversion than about the cost per response. It becomes expensive for high-volume collection, and the one-question format is slower for long internal forms. Tally offers a generous free plan with unlimited responses, Jotform covers complex forms and approval workflows, and Google Forms is enough for simple internal surveys.