Fillout vs Typeform

Fillout is a modern online form builder that stands out for its native, two-way integrations with the databases teams already run their operations in. It writes form submissions directly into Airtable, Notion, Google Sheets, HubSpot, Salesforce and other tools, and, unlike most form builders, it can also prefill and update existing records instead of only creating new rows.

The builder supports multi-page forms with conditional logic, calculations and scoring, quizzes, file uploads, signatures, payments through Stripe and appointment scheduling, plus PDF generation and post-submission workflows. Record pickers let respondents select an existing Airtable or Notion item, and URL parameters prefill fields for personalized links. The free plan includes unlimited forms and a generous monthly response allowance; Starter, Pro and Business plans increase response limits and add branding removal, custom domains, team collaboration and enterprise options.

Fillout fits operations teams, agencies and startups that use Airtable or Notion as a lightweight database and need forms for intake, approvals, client onboarding or record updates. Analytics are still basic, and the template library is smaller than older competitors. Typeform remains stronger for highly branded, one-question-at-a-time conversational experiences; Tally offers the most generous free plan for general-purpose forms; and Jotform has a much larger template catalog and HIPAA-oriented features for regulated industries.

Typeform is a form and survey builder founded in Barcelona in 2012 by David Okuniev and Robert Muñoz. It popularized the conversational format that shows one question at a time with smooth transitions, which feels more like a dialogue than a long page of fields and tends to raise completion rates for lead generation, surveys and quizzes.

Builders get polished templates, logic jumps and branching, hidden fields for tracking, calculators and scoring for quizzes, payment collection through Stripe, file uploads, and video questions through VideoAsk, its sibling product. Typeform AI can generate forms from a prompt and summarize open-ended answers, and more than 100 integrations send responses to HubSpot, Salesforce, Google Sheets, Slack, Mailchimp and automation tools. Pricing is based on monthly responses and seats: the free plan allows only 10 responses a month, then Basic, Plus, Business and Enterprise add responses, branding removal, custom domains, drop-off analytics and compliance features.

Typeform suits marketing and research teams that care more about brand experience and conversion than about the cost per response. It becomes expensive for high-volume collection, and the one-question format is slower for long internal forms. Tally offers a generous free plan with unlimited responses, Jotform covers complex forms and approval workflows, and Google Forms is enough for simple internal surveys.