forms.app vs Tally

forms.app is an online form, survey and quiz builder launched in 2018 with a mobile-first focus. It reports 4M+ users in 170+ countries; its company, Forms App OÜ, is based in Tallinn, Estonia, and the product is made and hosted in the EU. The core job is to let anyone build good-looking forms quickly, collect responses and payments, and pass the data on to other tools.

Forms can be generated with AI or started from 5,000+ templates, using 30+ field types including signature and payment fields. Conditional logic shows or hides questions and routes people to different endings, and auto-scoring turns forms into quizzes and tests. Responses can be analysed with AI insights and sent to 500+ integrations such as Zapier, Google Drive, Slack, Notion and HubSpot. The free plan allows 5 forms with unlimited responses and team members; Basic raises this to 25 forms and removes branding, Pro unlocks unlimited forms, custom CSS and multilingual forms, and Premium adds 1 TB storage, custom domains and partial responses.

forms.app suits small businesses, educators and freelancers who want unlimited responses on a free or low-cost plan. Jotform has more enterprise features such as HIPAA and approvals, Typeform has stronger conversational design, and Tally offers a more generous free tier for simple forms.

Buying tip: from Turkey and the EU the pricing page shows euros, so US visitors may see different USD prices. Yearly plans are much cheaper than monthly, and paid plans carry a 90-day refund guarantee.

Tally is a form builder from a small, bootstrapped company in Belgium founded by Marie Martens and Filip Minev. It became popular with indie makers, startups and Notion users because building a form feels like writing a document.

You type questions directly on the page and use slash commands to insert blocks for text, multiple choice, dropdowns, ratings, file uploads, signatures, payments and more. Conditional logic shows or hides questions, calculated fields support quizzes and price quotes, hidden fields and URL parameters pass in data, and partial submissions capture answers from people who drop off. Forms can be embedded, shared as links or shown as pop-ups. Native integrations send responses to Notion, Airtable, Google Sheets, Slack, webhooks, Zapier and Make, and Stripe handles payments. The free plan is unusually generous, with unlimited forms and submissions and almost every feature; Pro removes Tally branding and adds custom domains, custom CSS, team collaboration and partial submissions, while Business adds more team members and verified domains.

Tally fits startups, creators, small teams and anyone who needs good-looking forms without paying per response. Typeform offers a more polished one-question-at-a-time experience at a much higher price, Jotform has a larger set of templates and enterprise features, Google Forms is simpler and free inside Workspace, and Fillout is a close alternative with deeper integrations. Tally's limits are enterprise controls and advanced analytics.