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SurveySparrow vs Yotpo

SurveySparrow and Yotpo are both customer feedback & roadmaps tools. SurveySparrow is aimed at small businesses and enterprise, while Yotpo is aimed at E-commerce and small businesses. SurveySparrow costs less, from $19/mo versus $89/mo for Yotpo. Both have a free plan.

SurveySparrow

Conversational surveys, NPS and CX feedback for growing teams

Yotpo

Product reviews, UGC and loyalty programs for e-commerce brands

PricingFreemium · $19Freemium · $89
Starting price$19/mo$89/mo
Free planYesYes
Free trial14 days—
Built forSmall businesses, Enterprise, AgenciesE-commerce, Small businesses, Enterprise
Platformsweb, ios, androidweb
Country—US · 2011
Rating——

Choose SurveySparrow if

SMB and mid-market teams that want engaging surveys plus NPS and employee feedback in one platform without Qualtrics-level cost.

  • Chat-style surveys often feel more engaging than long forms
  • Covers customer, employee and market research in one tool
  • Strong integrations with CRM and help desk tools

Look elsewhere if: Teams needing month-to-month billing, enterprise research panels or design-heavy marketing forms (SurveyMonkey, Typeform, Qualtrics).

Choose Yotpo if

Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.

  • Reviews and loyalty from one vendor with shared customer data
  • Mature, customizable on-site widgets
  • Strong Shopify and Shopify Plus support

Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).

SurveySparrow vs Yotpo pricing

SurveySparrow

  • Free$01 user, 3 active surveys, 75 responses per quarter
  • Basic$19/moBilled yearly; 1 user, 2,500 responses
  • EnterpriseCustomCustom responses, SSO and advanced CX features

Yotpo

  • Reviews Free$0Limited plan for up to 50 orders per month
  • Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
  • Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
  • Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
  • Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API

SurveySparrow · Key features

  • Conversational surveys that show one question at a time
  • NPS, CSAT and CES programs with automated follow-ups
  • 360-degree employee assessments and pulse surveys
  • Offline survey apps for iOS and Android field work
  • Distribution by email, SMS, WhatsApp, web embed and links
  • In-app SpotChecks micro-surveys for websites and products

Cons

  • No monthly billing; only quarterly or yearly plans
  • Response caps on lower tiers fill up quickly
  • Higher-tier pricing is hard to find and often quote-based

Yotpo · Key features

  • Automated review request emails with photo and video upload
  • On-site star ratings, review widgets and Q&A
  • Google seller ratings and review syndication to retailers
  • AI review summaries and AI-assisted review writing for shoppers
  • Points, VIP tiers, rewards and refer-a-friend programs
  • Discover tracking of how AI assistants recommend your products

Cons

  • Paid tiers are pricey compared with review-only apps
  • Order caps push growing stores into higher plans quickly
  • Premium and Enterprise need sales calls and custom quotes

SurveySparrow vs Yotpo: FAQ

Which is cheaper, SurveySparrow or Yotpo?

SurveySparrow starts at $19/mo and Yotpo at $89/mo. Both prices are checked on the vendors' own pricing pages.

Do SurveySparrow and Yotpo have a free plan?

Yes, both SurveySparrow and Yotpo have a free plan; paid plans add more usage and features.

Not sure yet?

SurveySparrow vs Yotpo (2026): Pricing and Features