SurveySparrow vs Yotpo
SurveySparrow and Yotpo are both Customer feedback & roadmaps tools. Here is how they compare on pricing, audience, platforms and community votes.
Conversational surveys, NPS and CX feedback for growing teams
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Freemium · $19 | Freemium · $89 |
| Built for | Small businesses, Enterprise, Agencies | E-commerce, Small businesses, Enterprise |
| Platforms | web, ios, android | web |
| Country | — | US · 2011 |
| Community votes | 0 | 1 |
| Rating | — | — |
SurveySparrow
SurveySparrow is an online survey and experience management platform from SurveySparrow Inc., headquartered in San Francisco with a large product team in India. It became known for conversational surveys that show one question at a time in a chat-like layout. Its core job is collecting customer, employee and market feedback and turning it into dashboards and follow-up actions.
Beyond surveys it offers NPS, CSAT and CES programs, 360-degree employee assessments, offline survey apps, WhatsApp and SMS distribution, in-app SpotChecks, text and sentiment analysis, executive dashboards and custom workflows. AI features such as Wing AI help build surveys and summarize responses. A free plan covers small projects; paid survey plans are sold with quarterly or yearly billing, starting at $19 per month on Basic billed yearly, while CX suite and Enterprise packages are quoted.
It fits SMBs and mid-market teams that want more than a form builder but less than a Qualtrics-scale program. SurveyMonkey has broader brand recognition and benchmarks, Typeform has stronger design for marketing forms, and Jotform is better for operational forms and payments. SurveySparrow's response limits on lower tiers and the lack of monthly billing are the main friction points.
Buying tip: yearly billing saves up to 40% against quarterly, and SurveySparrow regularly runs extra discounts on yearly plans, such as its CX Day sale. The 14-day trial unlocks Business-tier features without a credit card but caps responses, so use it to test the survey experience rather than run a live study.
Yotpo
Yotpo is an e-commerce retention platform founded in 2011 by Tomer Tagrin and Omri Cohen, with offices in New York, Tel Aviv, London, Toronto, Sofia and Sydney. It says more than 35,000 brands in 100 countries use it, from Shopify stores to enterprise retailers. Its core job is collecting customer reviews and photos, showing them on product pages and running loyalty and referral programs that bring shoppers back.
Reviews & UGC sends review requests, displays star ratings, photo and video reviews and Q&A on-site, feeds Google seller ratings, writes AI review summaries and syndicates reviews to retailers. Loyalty & Referrals covers points, VIP tiers, rewards and refer-a-friend campaigns. A newer Discover product tracks how AI assistants such as ChatGPT describe and recommend your products. Plans are priced by monthly order volume, with a limited free Reviews plan and a free Loyalty plan.
Yotpo fits growing DTC brands on Shopify and mid-market retailers that want reviews and loyalty from one vendor. It costs more than review-only apps such as Judge.me or Okendo, and order caps push stores up tiers quickly. ReferralCandy and GrowSurf are lighter options for referrals only, and Klaviyo now offers built-in reviews for brands already on its email platform.
Buying tip: Yotpo used to sell SMS, email and subscriptions, but its current site lists only Reviews, Loyalty and Discover, so plan on a separate messaging tool. The pricing FAQ mentions Reviews from $15 a month while the plan card shows $89, so confirm the quote.