forms.app vs SurveySparrow

forms.app is an online form, survey and quiz builder launched in 2018 with a mobile-first focus. It reports 4M+ users in 170+ countries; its company, Forms App OÜ, is based in Tallinn, Estonia, and the product is made and hosted in the EU. The core job is to let anyone build good-looking forms quickly, collect responses and payments, and pass the data on to other tools.

Forms can be generated with AI or started from 5,000+ templates, using 30+ field types including signature and payment fields. Conditional logic shows or hides questions and routes people to different endings, and auto-scoring turns forms into quizzes and tests. Responses can be analysed with AI insights and sent to 500+ integrations such as Zapier, Google Drive, Slack, Notion and HubSpot. The free plan allows 5 forms with unlimited responses and team members; Basic raises this to 25 forms and removes branding, Pro unlocks unlimited forms, custom CSS and multilingual forms, and Premium adds 1 TB storage, custom domains and partial responses.

forms.app suits small businesses, educators and freelancers who want unlimited responses on a free or low-cost plan. Jotform has more enterprise features such as HIPAA and approvals, Typeform has stronger conversational design, and Tally offers a more generous free tier for simple forms.

Buying tip: from Turkey and the EU the pricing page shows euros, so US visitors may see different USD prices. Yearly plans are much cheaper than monthly, and paid plans carry a 90-day refund guarantee.

SurveySparrow is an online survey and experience management platform from SurveySparrow Inc., headquartered in San Francisco with a large product team in India. It became known for conversational surveys that show one question at a time in a chat-like layout. Its core job is collecting customer, employee and market feedback and turning it into dashboards and follow-up actions.

Beyond surveys it offers NPS, CSAT and CES programs, 360-degree employee assessments, offline survey apps, WhatsApp and SMS distribution, in-app SpotChecks, text and sentiment analysis, executive dashboards and custom workflows. AI features such as Wing AI help build surveys and summarize responses. A free plan covers small projects; paid survey plans are sold with quarterly or yearly billing, starting at $19 per month on Basic billed yearly, while CX suite and Enterprise packages are quoted.

It fits SMBs and mid-market teams that want more than a form builder but less than a Qualtrics-scale program. SurveyMonkey has broader brand recognition and benchmarks, Typeform has stronger design for marketing forms, and Jotform is better for operational forms and payments. SurveySparrow's response limits on lower tiers and the lack of monthly billing are the main friction points.

Buying tip: yearly billing saves up to 40% against quarterly, and SurveySparrow regularly runs extra discounts on yearly plans, such as its CX Day sale. The 14-day trial unlocks Business-tier features without a credit card but caps responses, so use it to test the survey experience rather than run a live study.