Canny vs Qualtrics
Canny and Qualtrics are both customer feedback & roadmaps tools. Canny is aimed at small businesses and enterprise, while Qualtrics is aimed at enterprise. Canny costs less, from $79/mo versus $420/mo for Qualtrics. Both have a free plan.
Feature request boards and roadmaps
Enterprise survey and experience management for CX, EX and research
| Pricing | Freemium · $79 | Freemium · $420 |
| Starting price | $79/mo | $420/mo |
| Free plan | Yes | Yes |
| Free trial | — | 30 days |
| Built for | Small businesses, Enterprise | Enterprise |
| Platforms | web | web, ios, android |
| Country | US · 2017 | US · 2002 |
| Rating | — | — |
Choose Canny if
Product teams at growth-stage SaaS with integration needs and budget.
- Mature and widely trusted
- Deep integrations with support and dev tools
- AI reduces feedback triage effort
Look elsewhere if: Early startups on a budget (Featurebase, Sleekplan) or teams wanting feedback inside their PM tool (Productboard).
Choose Qualtrics if
Large organizations running formal CX, EX or research programs that need advanced methods, governance and analytics.
- The most complete enterprise experience management suite
- Powerful survey logic and advanced research methods
- Unlimited users on paid plans
Look elsewhere if: Small teams or one-off surveys where a cheap self-serve tool is enough (SurveyMonkey, Typeform).
Canny vs Qualtrics pricing
Canny
- Free$025 tracked users, 5 managers, unlimited boards
- Pro$79/moStarting price, billed yearly; 100+ tracked users, 10 managers
- BusinessCustomBilled yearly; 5,000+ tracked users, SSO, CRM integrations
Qualtrics
- Free$01 user, 3 active surveys, 30 questions each, 500 responses total
- Strategic Research$420/mo$5,040 billed annually; 1,000 responses, unlimited users
- Customer ExperienceCustomPriced by interactions; unlimited users
- Employee ExperienceCustomPriced by employee count
- Market ResearchCustomPriced by responses, video minutes and brand tracking
Canny · Key features
- Feedback boards with voting and comments
- Prioritization with impact scores and revenue data
- Public roadmap and changelog
- Autopilot: AI deduplication and feedback extraction from support tools
- Integrations with CRMs, support and issue trackers
- User segmentation and custom fields (paid plans)
Cons
- Growth features are expensive
- Tracked-user limits on lower tiers
- UI customization is limited
Qualtrics · Key features
- Survey builder with branching, quotas, multilingual and offline collection
- Text and sentiment analytics on open-ended responses
- Role-based CX dashboards across locations and channels
- Employee engagement, lifecycle and 360 feedback surveys
- Market research tools including panels, conjoint and brand tracking
- Contact center and digital experience analytics
Cons
- Opaque, quote-based pricing for most products
- Expensive for small teams
- Steep learning curve and implementation effort
Canny vs Qualtrics: FAQ
Which is cheaper, Canny or Qualtrics?
Canny starts at $79/mo and Qualtrics at $420/mo. Both prices are checked on the vendors' own pricing pages.
Do Canny and Qualtrics have a free plan?
Yes, both Canny and Qualtrics have a free plan; paid plans add more usage and features.
Which is better for small businesses, Canny or Qualtrics?
Canny lists small businesses as a core audience, while Qualtrics is aimed more at enterprise.