Best Analytics for small businesses
We list 18 Analytics tools, ranked by community votes and market presence (how often other tools are positioned as alternatives to them). Top picks right now: Google Analytics, PostHog, Databox.
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | Google Analytics Google's free web and app analytics | Free | $0 | Small businesses, Enterprise, Agencies | web | 0 |
| 2 | PostHog Open-source product analytics, replays and flags | Freemium | — | Developers, Small businesses | web | 0 |
| 3 | Databox KPI dashboards from 100+ integrations | Freemium | $71/mo | Agencies, Small businesses | web, ios, android | 0 |
| 4 | Adjust Mobile measurement partner for app attribution and fraud prevention | Freemium | — | Enterprise, Developers, Small businesses | web | 0 |
| 5 | AppsFlyer Mobile attribution and marketing measurement for app teams | Freemium | — | Enterprise, Small businesses, Developers | web | 0 |
| 6 | Equals Spreadsheet connected to your database and Stripe | Paid | $2000/mo | Small businesses, Developers | web | 0 |
| 7 | Plausible Analytics Privacy-friendly, lightweight web analytics | Paid | $9/mo | Small businesses, Freelancers, Developers | web | 0 |
| 8 | Hotjar Heatmaps, recordings and surveys | Freemium | $49/mo | Small businesses, Agencies | web | 0 |
| 9 | Metricool Social analytics and planning for agencies | Freemium | $25/mo | Small businesses, Agencies | web, ios, android | 0 |
| 10 | Mixpanel Event-based product analytics with replays, experiments and AI agents | Freemium | — | Developers, Small businesses, Enterprise | web | 0 |
| 11 | Amplitude Product analytics, session replay and experiments for digital teams | Freemium | — | Small businesses, Enterprise, Developers | web | 0 |
| 12 | Fathom Analytics Simple, privacy-first analytics | Paid | $15/mo | Small businesses, Freelancers | web | 0 |
| 13 | Microsoft Clarity Free heatmaps, session recordings and AI insights from Microsoft | Free | $0 | Small businesses, E-commerce, Developers | web, ios, android | 0 |
| 14 | Prisync Competitor price tracking and dynamic pricing for online stores | Paid | $99/mo | E-commerce, Small businesses | web | 0 |
| 15 | RudderStack Warehouse-native customer data pipelines, a Segment alternative | Freemium | $265/mo | Developers, Small businesses, Enterprise | web | 0 |
All 18 tools
4.Adjust
▲ 0Mobile measurement partner for app attribution and fraud prevention
FreemiumEnterpriseDevelopers5.AppsFlyer
▲ 0Mobile attribution and marketing measurement for app teams
FreemiumEnterpriseSmall businessesPrivacy-friendly, lightweight web analytics
Paid · $9Small businessesFreelancers10.Mixpanel
▲ 0Event-based product analytics with replays, experiments and AI agents
FreemiumDevelopersSmall businesses11.Amplitude
▲ 0Product analytics, session replay and experiments for digital teams
FreemiumSmall businessesEnterpriseFree heatmaps, session recordings and AI insights from Microsoft
FreeSmall businessesE-commerce14.Prisync
▲ 0Competitor price tracking and dynamic pricing for online stores
Paid · $99E-commerceSmall businessesWarehouse-native customer data pipelines, a Segment alternative
Freemium · $265DevelopersSmall businessesWebsite traffic, competitor and market intelligence for marketers
Freemium · $129EnterpriseAgenciesPrivacy-first analytics from the Netherlands
Freemium · $20Small businessesFreelancers18.Singular
▲ 0Mobile and web attribution joined with ad cost data for true ROI
FreemiumSmall businessesEnterprise