Best Analytics for small businesses
We list 33 Analytics tools, ranked by community votes and market presence (how often other tools are positioned as alternatives to them). Top picks right now: Google Analytics, PostHog, Databox.
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | Google Analytics Google's free web and app analytics | Free | $0 | Small businesses, Enterprise, Agencies | web | 0 |
| 2 | PostHog Open-source product analytics, replays and flags | Freemium | — | Developers, Small businesses | web | 0 |
| 3 | Databox KPI dashboards from 100+ integrations | Freemium | $71/mo | Agencies, Small businesses | web, ios, android | 0 |
| 4 | Plausible Analytics Privacy-friendly, lightweight web analytics | Paid | $9/mo | Small businesses, Freelancers, Developers | web | 0 |
| 5 | Adjust Mobile measurement partner for app attribution and fraud prevention | Freemium | — | Enterprise, Developers, Small businesses | web | 0 |
| 6 | AppsFlyer Mobile attribution and marketing measurement for app teams | Freemium | — | Enterprise, Small businesses, Developers | web | 0 |
| 7 | Equals Spreadsheet connected to your database and Stripe | Paid | $2000/mo | Small businesses, Developers | web | 0 |
| 8 | Hotjar Heatmaps, recordings and surveys | Freemium | $49/mo | Small businesses, Agencies | web | 0 |
| 9 | Metricool Social analytics and planning for agencies | Freemium | $25/mo | Small businesses, Agencies | web, ios, android | 0 |
| 10 | Mixpanel Event-based product analytics with replays, experiments and AI agents | Freemium | — | Developers, Small businesses, Enterprise | web | 0 |
| 11 | Querri AI data analyst that answers business questions with traceable math | Freemium | $119/mo | Small businesses, Enterprise, Agencies | web | 0 |
| 12 | Amplitude Product analytics, session replay and experiments for digital teams | Freemium | — | Small businesses, Enterprise, Developers | web | 0 |
| 13 |  AmzDL Download Amazon product videos, images and reviews | Freemium | $8/mo | Small businesses, Agencies, E-commerce | browser-extension | 0 |
| 14 | Basedash AI-native BI that builds dashboards and reports from plain English | Paid | $1000/mo | Small businesses, Enterprise, Developers | web | 0 |
| 15 | Clocknext Usage metering, credits and margin tracking for billing AI agents | Freemium | $300/mo | Developers, Small businesses, Enterprise | web | 0 |
All 33 tools
Google's free web and app analytics
FreeSmall businesseschecked Oct 20
2.PostHog
▲ 0Open-source product analytics, replays and flags
FreemiumDeveloperschecked Oct 20
3.Databox
▲ 0KPI dashboards from 100+ integrations
Freemium · $71Agencieschecked Oct 20
Privacy-friendly, lightweight web analytics
Paid · $9Small businesseschecked Oct 20
5.Adjust
▲ 0Mobile measurement partner for app attribution and fraud prevention
FreemiumEnterprisechecked Oct 20
6.AppsFlyer
▲ 0Mobile attribution and marketing measurement for app teams
FreemiumEnterprisechecked Oct 20
7.Equals
▲ 0Spreadsheet connected to your database and Stripe
Paid · $2000Small businesseschecked Oct 20
8.Hotjar
▲ 0Heatmaps, recordings and surveys
Freemium · $49Small businesseschecked Oct 20
9.Metricool
▲ 0Social analytics and planning for agencies
Freemium · $25Small businesseschecked Oct 20
10.Mixpanel
▲ 0Event-based product analytics with replays, experiments and AI agents
FreemiumDeveloperschecked Oct 20
11.Querri
▲ 0AI data analyst that answers business questions with traceable math
Freemium · $119Small businesseschecked Oct 22
12.Amplitude
▲ 0Product analytics, session replay and experiments for digital teams
FreemiumSmall businesseschecked Oct 20
13.AmzDL
▲ 0Download Amazon product videos, images and reviews
Freemium · $8Small businesses14.Basedash
▲ 0AI-native BI that builds dashboards and reports from plain English
Paid · $1000Small businesseschecked Oct 25
15.Clocknext
▲ 0Usage metering, credits and margin tracking for billing AI agents
Freemium · $300Developerschecked Nov 6
Simple, privacy-first analytics
Paid · $15Small businesseschecked Oct 20
17.LinkIntel
▲ 0MCP server that gives your AI assistant cited evidence for X posts
Paid · $39Creatorschecked Oct 25
Tracks how AI assistants mention your brand and what to fix
Paid · $79Small businesseschecked Oct 23
Free heatmaps, session recordings and AI insights from Microsoft
FreeSmall businesseschecked Oct 20
20.MRRaudit
▲ 0Free audit that explains why Stripe and ChartMogul MRR differ
FreeSmall businesseschecked Oct 27
21.Nolyn
▲ 0AI research for ecommerce products, competitors and customer reviews
Freemium · $19Small businessesRevenue, MRR and subscriber counts in your MacBook notch
Paid · $9Small businesseschecked Oct 30
MCP server that lets AI assistants read and act on ad accounts
Freemium · $40Small businesseschecked Nov 5
24.Prisync
▲ 0Competitor price tracking and dynamic pricing for online stores
Paid · $99E-commercechecked Oct 20
25.Raah.dev
▲ 0Revenue analytics and real-user API monitoring in one dashboard
Freemium · $9Developerschecked Nov 3
Warehouse-native customer data pipelines, a Segment alternative
Freemium · $265Developerschecked Oct 20
27.Salience
▲ 0Log analytics that shows how bots, AI crawlers and users hit your site
Freemium · $19Agencieschecked Oct 24
28.ShopEDown
▲ 0Download Shopee videos, images and reviews
Freemium · $8Small businessesWebsite traffic, competitor and market intelligence for marketers
Freemium · $129Enterprisechecked Oct 20
Privacy-first analytics from the Netherlands
Freemium · $20Small businesseschecked Oct 20
31.Singular
▲ 0Mobile and web attribution joined with ad cost data for true ROI
FreemiumSmall businesseschecked Oct 20
32.Tulu
▲ 0HubSpot-connected marketing analytics and spend monitoring for SMBs
PaidSmall businesseschecked Oct 29
Ad creative intelligence that scores competitor ads for mobile apps
Paid · $9Agencieschecked Nov 1