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Singular

Mobile and web attribution joined with ad cost data for true ROI

FreemiumAd management & attributionAnalytics
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Singular is an ad management & attribution tool for Small businesses and Enterprise, offered as freemium. Based in United States, founded in 2014. Popular alternatives include AppsFlyer, Orphex MCP, Adjust.

About Singular

Singular is a marketing analytics and attribution platform based in San Francisco. It was founded in 2014 by three former executives of the Tel Aviv startup Onavo and raised a $30 million Series B in 2018; its investors include Norwest Venture Partners and General Catalyst. Its core job is to tell app and game marketers which campaigns actually pay back, by joining attribution data (who installed or converted from which ad) with cost data pulled from ad networks.

The platform covers mobile attribution, SKAdNetwork, web, cross-device, CTV and PC or console attribution, deep linking, fraud prevention, ad monetization reporting and Creative IQ for creative-level analysis. Its cost aggregation side pulls spend from 1,200+ sources, and marketing ETL pushes clean data into a warehouse. Pricing is usage-based: a free tier up to 15,000 paid conversions, a Growth tier at $0.05 per conversion, and custom Enterprise contracts.

Singular fits mobile-first companies with real ad budgets across several networks that care about ROAS, not just install counts. It is less useful for web-only businesses with small budgets, and its depth means a learning curve. AppsFlyer has the largest partner ecosystem and is the default for many big advertisers, while Adjust (part of AppLovin) is a common choice for gaming. Singular's distinguishing strength is how well cost and revenue data are reconciled.

Recent development: in September 2026 Singular announced audience syncing into ChatGPT Ads, extending its activation features to OpenAI's ad platform.

Key features of Singular

  • Mobile, web, cross-device, CTV and PC or console attribution
  • SKAdNetwork attribution and conversion modeling for iOS campaigns
  • Cost aggregation from more than 1,200 ad networks and sources
  • Creative IQ reporting at the level of individual ad creatives
  • Fraud prevention that blocks fake installs before you pay for them
  • Deep linking, smart banners and web-to-app or QR-to-app flows
  • Marketing ETL and audience sync to warehouses and ad platforms

Pros and cons

Pros

  • Strong reconciliation of ad spend with revenue for real ROAS
  • Transparent usage pricing, including a generous free tier
  • Wide coverage beyond mobile: web, CTV and console attribution
  • Built-in fraud prevention rather than a costly add-on
  • Data exports to warehouses for teams with their own BI stack

Cons

  • Dense interface with a real learning curve for small teams
  • Advanced features like 365-day cohorts and SSO need Enterprise
  • Smaller partner ecosystem than AppsFlyer
  • Per-conversion pricing can climb quickly for high-volume apps
  • Overkill for web-only businesses with simple funnels

Singular pricing

Singular uses a freemium model.

PlanPriceIncludes
Free$0Up to 15,000 paid conversions; attribution, SKAN, cost data
Growth$0.05 / conversionAdds technical support and 1:1 onboarding; ETL add-on
EnterpriseCustomCSM, SLA, cross-device attribution, 365-day cohorts, SSO

Source: www.singular.net · checked on Oct 20, 2026

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How Singular compares in Ad management & attribution

Rank by votes
#1 / 22

0 votes from members

Starting price
$0

Category median is $135/mo

Free alternatives
0

Free or open-source tools in Ad management & attribution

Singular ranks #1 of 22 ad management & attribution tools by community votes and is not directly comparable on price.

Common use cases

  1. 1Measuring ROAS of user acquisition across Meta, Google and TikTok
  2. 2iOS campaign measurement under SKAdNetwork and ATT limits
  3. 3Comparing creative performance across networks for a mobile game
  4. 4Blocking install fraud before paying ad networks
  5. 5Feeding unified marketing data into Snowflake or BigQuery

Best for

Mobile app and game publishers spending across many ad networks who need attribution and cost data reconciled into reliable ROI.

Not ideal for

Web-only businesses or teams that only need basic install tracking (AppsFlyer, Adjust, Google Analytics).

Integrations

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • Apple Search Ads
  • AppLovin
  • Unity Ads
  • Snowflake
  • Google BigQuery

Our take

Singular is one of the strongest choices when ROI accuracy across many paid channels matters more than ecosystem size. Start on the free tier to validate the data, then model Growth costs from your monthly conversions before comparing quotes from AppsFlyer and Adjust.

FAQ

What is Singular?
Singular is an Ad management & attribution tool: Mobile and web attribution joined with ad cost data for true ROI.
How much does Singular cost?
Singular uses a Freemium model; see the vendor's pricing page for current plans.
What are the best alternatives to Singular?
Community-listed alternatives to Singular include AppsFlyer, Orphex MCP, Adjust, Tulu.
What does Singular integrate with?
Singular integrates with Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, AppLovin, Unity Ads and more.
Which platforms does Singular support?
Singular is available on web.
Who is Singular for?
Mobile app and game publishers spending across many ad networks who need attribution and cost data reconciled into reliable ROI.

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