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Tulu

HubSpot-connected marketing analytics and spend monitoring for SMBs

PaidAd management & attributionAnalytics
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Tulu is an ad management & attribution tool for Small businesses and Agencies, offered as paid. Based in Germany. Popular alternatives include AppsFlyer, Singular, Adjust.

About Tulu

Tulu is a marketing analytics and operations tool from Tulu GmbH in Munich, Germany, led by co-founder and CEO Adrian Knoll. It connects ad platforms, web analytics and HubSpot CRM so small marketing teams can see which spend turns into pipeline and revenue without building UTM schemes, rules or SQL.

Tulu sets URL parameters in ad networks automatically and pulls Google, LinkedIn, Meta, Microsoft and Reddit Ads, GA4, Matomo, Google Tag Manager and offline spend into one view. It watches spend, pacing and CPC changes, sends alerts, and lets you ask questions and get answers over WhatsApp. Instead of multi-touch attribution it reports an "impact" measure of marketing's contribution over time, and it writes custom properties back into HubSpot. Plans are priced in euros by monthly ad spend, from Starter up to Pro, with 20% off yearly billing and a 14-day trial without a credit card.

It fits HubSpot-based B2B teams and agencies spending a few thousand euros a month on ads. Dreamdata and Ruler Analytics offer deeper attribution for larger teams, and Supermetrics moves ad data into spreadsheets or warehouses but leaves analysis to you. Tulu depends on HubSpot, does not change budgets automatically yet, and has no public track record.

Tulu made its first Product Hunt launch on October 28, 2026 and was #5 on the daily leaderboard when checked late that day. Buying tip: prices are in euros and early access pricing is locked for 12 months, so start on the trial and pick the tier matching your real monthly ad spend.

Key features of Tulu

  • One view of media, search, analytics, CRM and offline spend
  • Automatic URL parameters in ad networks, no UTM setup
  • Spend, pacing and CPC change monitoring with alerts
  • Questions and alerts over WhatsApp
  • Impact measurement of marketing's contribution over time
  • Custom properties written back into HubSpot
  • Shared team views and automated reporting

Pros and cons

Pros

  • Quick onboarding of around 20 minutes per the vendor
  • No SQL or UTM discipline needed from the team
  • Affordable entry tier for small ad budgets
  • German company with EU-focused data processing terms
  • 14-day trial without a credit card

Cons

  • Built around HubSpot, so other CRMs are not covered
  • Prices only in euros
  • Does not adjust budgets automatically yet
  • Brand-new product with no public reviews
  • No free plan after the trial

Tulu pricing

Tulu uses a paid model. A 14-day free trial is available.

PlanPriceIncludes
Starter€49 / moUp to €5K monthly ad spend; €39/mo billed yearly
Growth€99 / mo€5K to €15K ad spend; €79/mo billed yearly
Scale€199 / mo€15K to €25K ad spend; €159/mo billed yearly
Pro€349 / mo€25K+ ad spend; €279/mo billed yearly

Source: www.onetulu.com · checked on Oct 29, 2026

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How Tulu compares in Ad management & attribution

Rank by votes
#1 / 19

0 votes from members

Starting price
—

Category median is $219/mo

Free alternatives
0

Free or open-source tools in Ad management & attribution

Tulu ranks #1 of 19 ad management & attribution tools by community votes and is not directly comparable on price.

Common use cases

  1. 1Showing which LinkedIn and Google campaigns create HubSpot deals
  2. 2Getting WhatsApp alerts when CPCs or pacing jump
  3. 3Replacing manual weekly ad reports for a small B2B team
  4. 4Agencies giving clients one shared spend and pipeline view
  5. 5Measuring marketing impact without a multi-touch model

Best for

HubSpot-based B2B marketing teams and agencies that want spend-to-revenue visibility without analysts or UTM upkeep.

Not ideal for

Teams on Salesforce or another CRM, or enterprises needing deep multi-touch attribution (Dreamdata, Ruler Analytics).

Integrations

  • HubSpot
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Microsoft Ads
  • Reddit Ads
  • GA4
  • WhatsApp

Our take

Tulu is worth a trial for small HubSpot teams that never got attribution working, because it removes most setup work. Larger teams with complex funnels will still want a dedicated attribution platform.

FAQ

What is Tulu?
Tulu is an Ad management & attribution tool: HubSpot-connected marketing analytics and spend monitoring for SMBs.
How much does Tulu cost?
Tulu uses a Paid model; see the vendor's pricing page for current plans.
What are the best alternatives to Tulu?
Community-listed alternatives to Tulu include AppsFlyer, Singular, Adjust, Branch.
Does Tulu have a free trial?
Yes, Tulu offers a 14-day free trial.
What does Tulu integrate with?
Tulu integrates with HubSpot, Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, Reddit Ads and more.
Which platforms does Tulu support?
Tulu is available on web.
Who is Tulu for?
HubSpot-based B2B marketing teams and agencies that want spend-to-revenue visibility without analysts or UTM upkeep.

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