Simple Analytics is a analytics tool for Small businesses and Freelancers, offered as freemium ($20/mo). Founded in Netherlands in 2018.
About Simple Analytics
Simple Analytics is a privacy-first web analytics service founded in 2018 by Adriaan van Rossum and based in the Netherlands. It collects no cookies, IP addresses or personal data and does not fingerprint visitors, so it is designed to comply with GDPR, PECR and similar laws without a consent banner, and data is stored in the EU.
The dashboard shows pageviews, visitors, referrers, UTM campaigns, countries, devices and time on page, with goals and events for conversions. Its distinguishing features are an AI assistant that answers questions about your data in plain language and builds charts, plus options to share dashboards publicly, export raw data and query everything through an API. Plans are priced by monthly pageviews: a free plan for hobby sites, a self-serve plan from 20 dollars a month for 100,000 pageviews that scales with traffic and extra users, and Enterprise with an assisted trial.
Simple Analytics fits EU companies, privacy-focused publishers and teams that want clear traffic reporting with a strong compliance story. It lacks funnels, retention cohorts and user-level product analytics, segmentation is limited, and it costs more than self-hosting a free tool such as Umami. Plausible and Fathom are the closest paid alternatives with a similar philosophy, Matomo offers a fuller feature set with self-hosting, and PostHog suits teams that need product analytics rather than website statistics.
Key features of Simple Analytics
- No cookies
- AI insights
- Goals and events
- Dashboards
- API
- EU hosting
Pros and cons
Pros
- Strong privacy stance
- AI assistant
- Simple
- EU-based
Cons
- Pricier than Umami
- Fewer features
- Limited segmentation
- Pageview limits
Simple Analytics pricing
Simple Analytics uses a freemium model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Hobby sites: 1 user, 5 websites, 1 month history |
| Self-serve | from $20 / mo | 100k pageviews, slider to 2.5M; +$20/mo per extra user |
| Enterprise | Custom | Assisted 30-day proof of concept alongside GA4 |
Source: www.simpleanalytics.com · checked on Oct 20, 2026
How Simple Analytics compares in Analytics
- Rank by votes
- #1 / 30
- Starting price
- $20
- Free alternatives
- 6
0 votes from members
46% below the category median ($37/mo)
Free or open-source tools in Analytics
Simple Analytics ranks #1 of 30 analytics tools by community votes and is priced below most tools in the category.
Common use cases
- 1Privacy-first website
- 2EU company compliance
- 3Simple traffic insights
- 4Blog analytics
Best for
Privacy-focused sites.
Not ideal for
Product analytics.
Integrations
- WordPress
- Webflow
- Next.js
- API
- AI assistant
Our take
Simple Analytics delivers on its name.
FAQ
- What is Simple Analytics?
- Simple Analytics is a Analytics tool: Privacy-first analytics from the Netherlands.
- How much does Simple Analytics cost?
- Simple Analytics uses a Freemium model; paid plans start at $20 per month.
- Does Simple Analytics have a free trial?
- Yes, Simple Analytics offers a 14-day free trial.
- What does Simple Analytics integrate with?
- Simple Analytics integrates with WordPress, Webflow, Next.js, API, AI assistant and more.
- Which platforms does Simple Analytics support?
- Simple Analytics is available on web.
- Who is Simple Analytics for?
- Privacy-focused sites.
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