What is Simple Analytics?

Simple Analytics is a privacy-first analytics from the Netherlands.

How much does Simple Analytics cost?

Simple Analytics uses a Freemium model; paid plans start at $20 per month.

What are the best alternatives to Simple Analytics?

Community-listed alternatives to Simple Analytics include Raah.dev, Plausible Analytics, Fathom Analytics, LinkIntel.

Does Simple Analytics have a free trial?

Yes, Simple Analytics offers a 14-day free trial.

What does Simple Analytics integrate with?

Simple Analytics integrates with WordPress, Webflow, Next.js, API, AI assistant and more.

Which platforms does Simple Analytics support?

Simple Analytics is available on web.

Simple Analytics

Privacy-first analytics from the Netherlands

Freemium · $20Analytics

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Simple Analytics is an analytics tool for Small businesses and Freelancers, offered as freemium ($20/mo). Based in Netherlands, founded in 2018. Popular alternatives include Raah.dev, Plausible Analytics, Fathom Analytics.

About Simple Analytics

Simple Analytics is a privacy-first web analytics service founded in 2018 by Adriaan van Rossum and based in the Netherlands. It collects no cookies, IP addresses or personal data and does not fingerprint visitors, so it is designed to comply with GDPR, PECR and similar laws without a consent banner, and data is stored in the EU.

The dashboard shows pageviews, visitors, referrers, UTM campaigns, countries, devices and time on page, with goals and events for conversions. Its distinguishing features are an AI assistant that answers questions about your data in plain language and builds charts, plus options to share dashboards publicly, export raw data and query everything through an API. Plans are priced by monthly pageviews: a free plan for hobby sites, a self-serve plan from 20 dollars a month for 100,000 pageviews that scales with traffic and extra users, and Enterprise with an assisted trial.

Simple Analytics fits EU companies, privacy-focused publishers and teams that want clear traffic reporting with a strong compliance story. It lacks funnels, retention cohorts and user-level product analytics, segmentation is limited, and it costs more than self-hosting a free tool such as Umami. Plausible and Fathom are the closest paid alternatives with a similar philosophy, Matomo offers a fuller feature set with self-hosting, and PostHog suits teams that need product analytics rather than website statistics.

Key features of Simple Analytics

No cookies
AI insights
Goals and events
Dashboards
API
EU hosting

Pros and cons

Pros

Strong privacy stance
AI assistant
Simple
EU-based

Cons

Pricier than Umami
Fewer features
Limited segmentation
Pageview limits

Simple Analytics pricing

Simple Analytics uses a freemium model. A 14-day free trial is available.

Plan	Price	Includes
Free	$0	Hobby sites: 1 user, 5 websites, 1 month history
Self-serve	from $20 / mo	100k pageviews, slider to 2.5M; +$20/mo per extra user
Enterprise	Custom	Assisted 30-day proof of concept alongside GA4

Source: www.simpleanalytics.com · checked on Oct 20, 2026

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How Simple Analytics compares in Analytics

Rank by votes: #1 / 47
Starting price: $20
Free alternatives: 7

Simple Analytics ranks #1 of 47 analytics tools by community votes and is priced below most tools in the category.

Common use cases

1Privacy-first website
2EU company compliance
3Simple traffic insights
4Blog analytics

Best for

Privacy-focused sites.

Not ideal for

Product analytics.

Integrations

WordPress
Webflow
Next.js
API
AI assistant

Our take

Simple Analytics delivers on its name.

FAQ

What is Simple Analytics?: Simple Analytics is a privacy-first analytics from the Netherlands.
How much does Simple Analytics cost?: Simple Analytics uses a Freemium model; paid plans start at $20 per month.
What are the best alternatives to Simple Analytics?: Community-listed alternatives to Simple Analytics include Raah.dev, Plausible Analytics, Fathom Analytics, LinkIntel.
Does Simple Analytics have a free trial?: Yes, Simple Analytics offers a 14-day free trial.
What does Simple Analytics integrate with?: Simple Analytics integrates with WordPress, Webflow, Next.js, API, AI assistant and more.
Which platforms does Simple Analytics support?: Simple Analytics is available on web.
Who is Simple Analytics for?: Privacy-focused sites.

Alternatives to Simple Analytics

See all 10

Raah.dev
▲ 0
Revenue analytics and real-user API monitoring in one dashboard
Freemium · $9Developers
checked Nov 3
Plausible Analytics
▲ 0
Privacy-friendly, lightweight web analytics
Paid · $9Small businesses
checked Oct 20
Fathom Analytics
▲ 0
Simple, privacy-first analytics
Paid · $15Small businesses
checked Oct 20
LinkIntel
▲ 0
MCP server that gives your AI assistant cited evidence for X posts
Paid · $39Creators
checked Oct 25
PostHog
▲ 0
Open-source product analytics, replays and flags
FreemiumDevelopers
checked Oct 20
Databox
▲ 0
KPI dashboards from 100+ integrations
Freemium · $71Agencies
checked Oct 20

More Analytics tools

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Mixpanel
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checked Oct 20
Salience
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Log analytics that shows how bots, AI crawlers and users hit your site
Freemium · $19Agencies
checked Oct 24
Trading Suite [AGPro Series]
▲ 0
TradingView chart analysis, market context and risk scenarios in one workspace
Paid
Umami
▲ 0
Simple, self-hosted website analytics
Open source · $20Developers
checked Oct 20
Counter
▲ 0
Free, minimal, privacy-respecting analytics
FreeFreelancers
checked Oct 20
Countly
▲ 0
Privacy-first product analytics you can self-host
Freemium · $175Enterprise
checked Oct 20

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