Metricool is a social media management tool for Small businesses and Agencies, offered as freemium ($25/mo). Founded in Spain in 2015. Popular alternatives include Sociality.io.
About Metricool
Metricool is a social media management and analytics tool from a company founded in Spain, widely used by agencies, freelancers and brands, especially in Spanish-speaking markets. It brings content planning, publishing, analytics and reporting for organic social and paid ads into one dashboard, with pricing based on the number of brands rather than seats.
The planner schedules posts to Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, YouTube, Threads, Bluesky and Google Business Profile, with a visual calendar, best-time suggestions, hashtag tools and an AI assistant for copy. Analytics cover each network plus Meta Ads, Google Ads and TikTok Ads, and competitor tracking benchmarks rival accounts. Automated, white-label reports go to clients on schedule, and a link-in-bio page and a Looker Studio connector extend reporting. A free plan manages one brand with limited features; paid plans add more brands, longer history and advanced reports.
Metricool fits agencies and freelancers managing several small to mid-size brands who need social and ads reporting in one place at a modest price. The interface is dense, the social inbox is limited compared with dedicated engagement tools, and some network features depend on API restrictions. Hootsuite and Sprout Social suit larger teams needing listening, care and approvals; Buffer is simpler and cheaper for publishing alone; Agorapulse is strong on inbox and reporting for agencies.
Key features of Metricool
- Scheduling and content calendar
- Organic and paid analytics
- Competitor tracking
- Automated client reports
- Link in bio and hashtag tracking
- Multi-brand management
Pros and cons
Pros
- Social plus ads reporting
- Affordable for agencies
- Good reports
- Free plan
Cons
- UI can be busy
- Inbox features limited
- Some networks limited
- Learning curve
Metricool pricing
Metricool uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 1 brand, 20 posts/mo, 30 days of analytics |
| Starter | $25 / mo | From, 5 brands; $20/mo billed annually; excl. VAT |
| Advanced | $67 / mo | From, 15 brands; $53/mo billed annually; up to 50 brands |
| Custom | Custom | White label, dedicated account manager |
Source: metricool.com · checked on Oct 20, 2026
How Metricool compares in Social media management
- Rank by votes
- #2 / 19
- Starting price
- $25
- Free alternatives
- 0
0 votes from members
24% below the category median ($33/mo)
Free or open-source tools in Social media management
Metricool ranks #2 of 19 social media management tools by community votes and is priced below most tools in the category.
Common use cases
- 1Agency reporting social and ads to clients
- 2Brand tracking competitors
- 3Planning multi-network content
- 4Freelance social manager
Best for
Agencies and freelancers managing multiple brands.
Not ideal for
Enterprise care teams.
Integrations
- TikTok
- X
- YouTube
- Google Ads
- Meta Ads
- Google Business Profile
Our take
Metricool is the agency's affordable social and ads reporting tool.
FAQ
- What is Metricool?
- Metricool is a Social media management tool: Social analytics and planning for agencies.
- How much does Metricool cost?
- Metricool uses a Freemium model; paid plans start at $25 per month.
- What are the best alternatives to Metricool?
- Community-listed alternatives to Metricool include Sociality.io.
- What does Metricool integrate with?
- Metricool integrates with Instagram, Facebook, TikTok, LinkedIn, X, YouTube and more.
- Which platforms does Metricool support?
- Metricool is available on web, ios, android.
- Who is Metricool for?
- Agencies and freelancers managing multiple brands.
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