Salience
Log analytics that shows how bots, AI crawlers and users hit your site
Salience is a sEO tools tool for Agencies and Small businesses, offered as freemium ($19/mo). Based in United Kingdom, founded in 2026. Popular alternatives include MobileAction, Similarweb, MentionBird.
About Salience
Salience is a server and CDN log analytics service from Salience Technologies Limited, a company incorporated in England in August 2026; its About page names Carl Hendy, Nick Redding and Edd Dawson as co-founders. It reads the logs your CDN or web server already produces, with no page script, and shows every request from people, search engines and AI bots along with how the site responded.
It verifies crawlers against official IP ranges to catch spoofed user agents, recognises more than 200 bots and sorts AI crawlers by purpose: training, AI search or user-triggered fetches. Requests are tied to paths, status codes, sitemaps, robots.txt rules and index state, and alerts go to email, Slack or webhooks. Data arrives through a Cloudflare Worker, Vercel (Pro or Enterprise), CloudFront, Kinsta, Shopify, Netlify Enterprise log drains or an agent for Apache and Nginx. Every plan, Free included, has an API, CLI and MCP server; paid tiers from $19 to $499 a month scale sites, requests and history.
It fits technical SEO teams and agencies that need to see what Googlebot and GPTBot actually crawl. Screaming Frog's Log File Analyser is a cheaper desktop option for one-off audits, and Botify suits large enterprise sites. The company is very new and core data is hosted in AWS London.
Salience launched on Product Hunt on October 17, 2026 and finished the day ranked 13th. Buying tip: connect one site on the Free plan to measure your request volume before picking a tier, since overage costs $2 per extra million requests.
Key features of Salience
- Analysis of every request from CDN or server logs, with no sampling by Salience
- Crawler verification against official IP ranges to expose spoofed user agents
- Recognition of 200+ bots, with AI crawlers grouped by training, search or user fetch
- Requests linked to paths, status codes, sitemaps, robots.txt rules and index state
- Alerts checked every minute; Slack from Solo, webhooks from Starter
- REST API, CLI and MCP server on every plan, including Free
- Drag-and-drop import of Apache, Nginx and CloudFront log files
- Shared client dashboard links (Starter and up) and weekly per-site reports
Pros and cons
Pros
- Shows real crawler behaviour that JavaScript analytics never sees
- Free plan includes the API and MCP server
- Works on Cloudflare's free plan through a Worker
- Clear published limits for sites, requests and history on each tier
- Imported historical logs do not count toward the request quota
Cons
- Company incorporated in August 2026, so there is little track record
- Core data is hosted in AWS London (eu-west-2), with no other region offered
- Vercel needs a Pro or Enterprise team and Netlify works only on Enterprise
- Free plan covers one site and 30 days of history
- Trial length for paid plans is not stated
Salience pricing
Salience uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 1 site, 500K requests/mo, 30 days of history |
| Solo | $19 / mo | 1 site, 1 user, 5M requests, 6 months history; 2 months free yearly |
| Starter | $49 / mo | 5 sites, 20M requests, 1 year history, webhooks; 2 months free yearly |
| Growth | $149 / mo | 15 sites, 100M requests, 2 years history; 2 months free yearly |
| Pro | $499 / mo | 50 sites, 500M requests, 4 years history, shared Slack support |
| Enterprise | Custom | Unlimited sites, SSO/SAML, audit log, SLA, DPA |
Source: salience.com · checked on Oct 24, 2026
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How Salience compares in SEO tools
- Rank by votes
- #2 / 25
- Starting price
- $19
- Free alternatives
- 2
0 votes from members
36% below the category median ($30/mo)
Free or open-source tools in SEO tools
Salience ranks #2 of 25 seo tools tools by community votes and is priced below most tools in the category.
Common use cases
- 1Checking which pages Googlebot crawls and which it ignores
- 2Measuring how often GPTBot, ClaudeBot and PerplexityBot visit a site
- 3Catching spikes in 404 or 5xx errors served to crawlers
- 4Auditing robots.txt rules against real bot traffic
- 5Giving agency clients a shared log analytics dashboard
Best for
Technical SEO teams and agencies that want continuous log analysis of search and AI crawler traffic.
Not ideal for
Marketers who only need visitor analytics or a site crawler (Plausible, Screaming Frog SEO Spider).
Integrations
- Cloudflare
- Vercel
- AWS CloudFront
- Kinsta
- Shopify
- Google Search Console
- Nginx
- Slack
Our take
Salience makes server log analysis approachable and adds useful AI crawler classification at a fair entry price. Start on the Free plan with one site; the young company and London hosting are the main points to weigh for larger contracts.
FAQ
- What is Salience?
- Salience is a SEO tools tool: Log analytics that shows how bots, AI crawlers and users hit your site.
- How much does Salience cost?
- Salience uses a Freemium model; paid plans start at $19 per month.
- What are the best alternatives to Salience?
- Community-listed alternatives to Salience include MobileAction, Similarweb, MentionBird, AI Lead Gen Tool for Reddit, HN, Bluesky & X.
- What does Salience integrate with?
- Salience integrates with Cloudflare, Vercel, AWS CloudFront, Kinsta, Shopify, Google Search Console and more.
- Which platforms does Salience support?
- Salience is available on web.
- Who is Salience for?
- Technical SEO teams and agencies that want continuous log analysis of search and AI crawler traffic.
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