Fathom Analytics is a analytics tool for Small businesses and Freelancers, offered as paid ($15/mo). Founded in Canada in 2018.
About Fathom Analytics
Fathom Analytics is a privacy-focused website analytics service founded in Canada by Jack Ellis and Paul Jarvis and run as a bootstrapped company. It is designed as a simpler alternative to Google Analytics: one dashboard shows visitors, pageviews, top pages, referrers, countries, devices and campaigns, without cookies or personal data, so most sites can use it without a consent banner.
Fathom tracks events and goals, UTM campaigns and filters, sends email reports and connects to Google Search Console. Data from EU visitors is processed on EU-isolated infrastructure, and the company has published legal reviews of its approach to GDPR and similar laws. Every plan includes at least 50 sites, with extra packs of 50 sites available, and pricing rises with monthly pageviews, starting at 15 dollars for up to 100,000. There is a 7-day trial rather than a permanent free plan.
Fathom fits agencies and businesses that run many websites and want compliant, low-maintenance analytics that clients can read at a glance. It does not offer funnels, retention or user-level product analytics, and its segmentation is lighter than larger tools. Plausible is the closest competitor, with an open-source code base and funnels; Simple Analytics is a Dutch alternative with a strict privacy stance; PostHog or Mixpanel are better choices when you need product analytics rather than website traffic reporting.
Key features of Fathom Analytics
- Single-page dashboard with realtime data
- Events, goals and UTM campaign tracking
- 50 sites included on every plan
- EU isolation for EU visitor data
- Email reports and uptime monitoring
- Google Search Console integration and ad-blocker bypass option
Pros and cons
Pros
- Strong privacy positioning and legal review
- 50 sites included per plan
- Simple, fast dashboard
- Uptime monitoring included
Cons
- No funnels or retention analysis
- Fewer segmentation options
- Pricing by pageviews can exceed Plausible at some tiers
- Smaller feature velocity than Plausible lately
Fathom Analytics pricing
Fathom Analytics uses a paid model. A 7-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| 100k pageviews | $15 / mo | 50 sites included, all features, analytics API |
| 200k pageviews | $25 / mo | Same features, higher volume |
| 500k pageviews | $45 / mo | Same features, higher volume |
| 1M pageviews | $60 / mo | Same features, higher volume |
| Higher tiers | from $100 / mo | 2M to 25M pageviews ($100-$470/mo), then custom |
Source: usefathom.com · checked on Oct 20, 2026
How Fathom Analytics compares in Analytics
- Rank by votes
- #1 / 30
- Starting price
- $15
- Free alternatives
- 6
0 votes from members
59% below the category median ($37/mo)
Free or open-source tools in Analytics
Fathom Analytics ranks #1 of 30 analytics tools by community votes and is priced below most tools in the category.
Common use cases
- 1Agency managing analytics for dozens of client sites on one plan
- 2Privacy-focused SaaS marketing site
- 3Blog network tracking campaigns via UTMs
- 4Companies serving EU audiences without consent banners
Best for
Agencies and businesses with many sites who want simple, compliant analytics.
Not ideal for
Product analytics or funnel analysis (PostHog, Plausible funnels).
Integrations
- WordPress
- Shopify
- Webflow
- Squarespace
- Ghost
- Google Search Console
- Zapier
Our take
Fathom and Plausible are near twins; Fathom wins when you manage many sites, Plausible when you want funnels and more frequent updates.
FAQ
- What is Fathom Analytics?
- Fathom Analytics is a Analytics tool: Simple, privacy-first analytics.
- How much does Fathom Analytics cost?
- Fathom Analytics uses a Paid model; paid plans start at $15 per month.
- Does Fathom Analytics have a free trial?
- Yes, Fathom Analytics offers a 7-day free trial.
- What does Fathom Analytics integrate with?
- Fathom Analytics integrates with WordPress, Shopify, Webflow, Squarespace, Ghost, Google Search Console and more.
- Which platforms does Fathom Analytics support?
- Fathom Analytics is available on web.
- Who is Fathom Analytics for?
- Agencies and businesses with many sites who want simple, compliant analytics.
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