What is Fathom Analytics?

Fathom Analytics is a simple, privacy-first analytics.

How much does Fathom Analytics cost?

Fathom Analytics uses a Paid model; paid plans start at $15 per month.

What are the best alternatives to Fathom Analytics?

Community-listed alternatives to Fathom Analytics include Plausible Analytics, LinkIntel, Raah.dev, Simple Analytics.

Does Fathom Analytics have a free trial?

Yes, Fathom Analytics offers a 7-day free trial.

What does Fathom Analytics integrate with?

Fathom Analytics integrates with WordPress, Shopify, Webflow, Squarespace, Ghost, Google Search Console and more.

Which platforms does Fathom Analytics support?

Fathom Analytics is available on web.

Fathom Analytics

Simple, privacy-first analytics

Paid · $15Analytics

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Fathom Analytics is an analytics tool for Small businesses and Freelancers, offered as paid ($15/mo). Based in Canada, founded in 2018. Popular alternatives include Plausible Analytics, LinkIntel, Raah.dev.

About Fathom Analytics

Fathom Analytics is a privacy-focused website analytics service founded in Canada by Jack Ellis and Paul Jarvis and run as a bootstrapped company. It is designed as a simpler alternative to Google Analytics: one dashboard shows visitors, pageviews, top pages, referrers, countries, devices and campaigns, without cookies or personal data, so most sites can use it without a consent banner.

Fathom tracks events and goals, UTM campaigns and filters, sends email reports and connects to Google Search Console. Data from EU visitors is processed on EU-isolated infrastructure, and the company has published legal reviews of its approach to GDPR and similar laws. Every plan includes at least 50 sites, with extra packs of 50 sites available, and pricing rises with monthly pageviews, starting at 15 dollars for up to 100,000. There is a 7-day trial rather than a permanent free plan.

Fathom fits agencies and businesses that run many websites and want compliant, low-maintenance analytics that clients can read at a glance. It does not offer funnels, retention or user-level product analytics, and its segmentation is lighter than larger tools. Plausible is the closest competitor, with an open-source code base and funnels; Simple Analytics is a Dutch alternative with a strict privacy stance; PostHog or Mixpanel are better choices when you need product analytics rather than website traffic reporting.

Key features of Fathom Analytics

Single-page dashboard with realtime data
Events, goals and UTM campaign tracking
50 sites included on every plan
EU isolation for EU visitor data
Email reports and uptime monitoring
Google Search Console integration and ad-blocker bypass option

Pros and cons

Pros

Strong privacy positioning and legal review
50 sites included per plan
Simple, fast dashboard
Uptime monitoring included

Cons

No funnels or retention analysis
Fewer segmentation options
Pricing by pageviews can exceed Plausible at some tiers
Smaller feature velocity than Plausible lately

Fathom Analytics pricing

Fathom Analytics uses a paid model. A 7-day free trial is available.

Plan	Price	Includes
100k pageviews	$15 / mo	50 sites included, all features, analytics API
200k pageviews	$25 / mo	Same features, higher volume
500k pageviews	$45 / mo	Same features, higher volume
1M pageviews	$60 / mo	Same features, higher volume
Higher tiers	from $100 / mo	2M to 25M pageviews ($100-$470/mo), then custom

Source: usefathom.com · checked on Oct 20, 2026

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How Fathom Analytics compares in Analytics

Rank by votes: #1 / 47
Starting price: $15
Free alternatives: 7

Fathom Analytics ranks #1 of 47 analytics tools by community votes and is priced below most tools in the category.

Common use cases

1Agency managing analytics for dozens of client sites on one plan
2Privacy-focused SaaS marketing site
3Blog network tracking campaigns via UTMs
4Companies serving EU audiences without consent banners

Best for

Agencies and businesses with many sites who want simple, compliant analytics.

Not ideal for

Product analytics or funnel analysis (PostHog, Plausible funnels).

Integrations

WordPress
Shopify
Webflow
Squarespace
Ghost
Google Search Console
Zapier

Our take

Fathom and Plausible are near twins; Fathom wins when you manage many sites, Plausible when you want funnels and more frequent updates.

FAQ

What is Fathom Analytics?: Fathom Analytics is a simple, privacy-first analytics.
How much does Fathom Analytics cost?: Fathom Analytics uses a Paid model; paid plans start at $15 per month.
What are the best alternatives to Fathom Analytics?: Community-listed alternatives to Fathom Analytics include Plausible Analytics, LinkIntel, Raah.dev, Simple Analytics.
Does Fathom Analytics have a free trial?: Yes, Fathom Analytics offers a 7-day free trial.
What does Fathom Analytics integrate with?: Fathom Analytics integrates with WordPress, Shopify, Webflow, Squarespace, Ghost, Google Search Console and more.
Which platforms does Fathom Analytics support?: Fathom Analytics is available on web.
Who is Fathom Analytics for?: Agencies and businesses with many sites who want simple, compliant analytics.

Alternatives to Fathom Analytics

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Plausible Analytics
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checked Oct 20
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Simple Analytics
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Privacy-first analytics from the Netherlands
Freemium · $20Small businesses
checked Oct 20
Equals
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checked Oct 20
Basedash
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Paid · $1000Small businesses
checked Oct 25

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checked Oct 20
Counter
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Countly
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