Plausible Analytics is a analytics tool for Small businesses and Freelancers, offered as paid ($9/mo). Founded in Estonia in 2019. Popular alternatives include Umami, Pirsch.
About Plausible Analytics
Plausible is a lightweight, privacy-first web analytics service built as a direct alternative to Google Analytics. The tracking script is under 1 KB, no cookies are set, and no personal data is stored, so most sites can use it without a consent banner under GDPR, PECR and CCPA.
The dashboard fits on a single page: visitors, pageviews, bounce rate, visit duration, top sources, top pages, countries, devices, plus goals, funnels and custom properties on the Business plan. Google Search Console integration pulls in search terms. Everything is also available through a stats API.
Plausible is open source (AGPL) and can be self-hosted for free as the Community Edition; the hosted service runs on EU infrastructure and is operated by a bootstrapped company in Estonia.
Plausible is developed by a small, fully remote team and is funded entirely by subscriptions, with its revenue and plans discussed openly. For site owners in Turkey, the absence of cookies simplifies KVKK cookie consent in most setups, although legal teams should still review the configuration. Agencies can manage many client sites from one account and share read-only dashboards through links, which keeps client reporting simple.
Key features of Plausible Analytics
- Sub-1 KB script with no cookies; no consent banner needed in most jurisdictions
- Single-page dashboard with realtime, sources, pages, locations and devices
- Goals, custom events, funnels and ecommerce revenue tracking
- Google Search Console import for search queries
- Public or shared-link dashboards and scheduled email/Slack reports
- Stats API, Events API and open-source Community Edition for self-hosting
Pros and cons
Pros
- Dramatically simpler than GA4 and faster to read
- Privacy compliance without banners; EU-hosted
- Open source with a real self-host option
- Transparent, bootstrapped company; no ads business
Cons
- Pricing scales with pageviews; high-traffic sites pay more than GA4's free
- No session replay, heatmaps or user-level funnels
- Limited segmentation compared with product analytics tools
- Self-hosting requires ClickHouse and Postgres maintenance
Plausible Analytics pricing
Plausible Analytics uses a paid model. A 30-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Starter | $9 / mo | 10k pageviews, 1 site; 2 months free if billed yearly |
| Growth | $14 / mo | 10k pageviews, 3 sites, 3 team members |
| Business | $19 / mo | 10k pageviews, 10 sites, 10 team members |
| Enterprise | Custom | 10+ sites, 10+ team members |
| Community Edition | $0 | Self-hosted, AGPLv3 (plausible.io/self-hosted-web-analytics) |
Source: plausible.io · checked on Oct 20, 2026
How Plausible Analytics compares in Analytics
- Rank by votes
- #1 / 30
- Starting price
- $9
- Free alternatives
- 6
0 votes from members
76% below the category median ($37/mo)
Free or open-source tools in Analytics
Plausible Analytics ranks #1 of 30 analytics tools by community votes and is priced below most tools in the category.
Common use cases
- 1Marketing site and blog analytics without a cookie banner
- 2Agencies managing multiple client sites from one account
- 3Indie SaaS tracking signups and trial conversions as goals
- 4Self-hosted analytics for organizations with strict data residency
Best for
Content sites, agencies and SaaS marketing teams that want clear traffic numbers and compliance by default.
Not ideal for
Product teams that need event-level user journeys, session replay or retention cohorts; look at PostHog or Mixpanel for that.
Integrations
- Google Search Console
- WordPress
- Next.js
- Ghost
- Webflow
- Zapier (via API)
Our take
Plausible is the cleanest replacement for Google Analytics for most websites. You give up depth for clarity and privacy, which is the right trade for marketing sites. If you need product analytics, use PostHog alongside it rather than forcing Plausible to do both.
FAQ
- What is Plausible Analytics?
- Plausible Analytics is a Analytics tool: Privacy-friendly, lightweight web analytics.
- How much does Plausible Analytics cost?
- Plausible Analytics uses a Paid model; paid plans start at $9 per month.
- What are the best alternatives to Plausible Analytics?
- Community-listed alternatives to Plausible Analytics include Umami, Pirsch.
- Does Plausible Analytics have a free trial?
- Yes, Plausible Analytics offers a 30-day free trial.
- What does Plausible Analytics integrate with?
- Plausible Analytics integrates with Google Search Console, WordPress, Next.js, Ghost, Webflow, Zapier (via API) and more.
- Which platforms does Plausible Analytics support?
- Plausible Analytics is available on web.
- Who is Plausible Analytics for?
- Content sites, agencies and SaaS marketing teams that want clear traffic numbers and compliance by default.
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