Happy Valley

Plausible Analytics

Privacy-friendly, lightweight web analytics

Paid · $9Analytics

Plausible Analytics is an analytics tool for Small businesses and Freelancers, offered as paid ($9/mo). Based in Estonia, founded in 2019. Popular alternatives include Umami, Pirsch, Raah.dev.

About Plausible Analytics

Plausible is a lightweight, privacy-first web analytics service built as a direct alternative to Google Analytics. The tracking script is under 1 KB, no cookies are set, and no personal data is stored, so most sites can use it without a consent banner under GDPR, PECR and CCPA.

The dashboard fits on a single page: visitors, pageviews, bounce rate, visit duration, top sources, top pages, countries, devices, plus goals, funnels and custom properties on the Business plan. Google Search Console integration pulls in search terms. Everything is also available through a stats API.

Plausible is open source (AGPL) and can be self-hosted for free as the Community Edition; the hosted service runs on EU infrastructure and is operated by a bootstrapped company in Estonia.

Plausible is developed by a small, fully remote team and is funded entirely by subscriptions, with its revenue and plans discussed openly. For site owners in Turkey, the absence of cookies simplifies KVKK cookie consent in most setups, although legal teams should still review the configuration. Agencies can manage many client sites from one account and share read-only dashboards through links, which keeps client reporting simple.

Key features of Plausible Analytics

  • Sub-1 KB script with no cookies; no consent banner needed in most jurisdictions
  • Single-page dashboard with realtime, sources, pages, locations and devices
  • Goals, custom events, funnels and ecommerce revenue tracking
  • Google Search Console import for search queries
  • Public or shared-link dashboards and scheduled email/Slack reports
  • Stats API, Events API and open-source Community Edition for self-hosting

Pros and cons

Pros

  • Dramatically simpler than GA4 and faster to read
  • Privacy compliance without banners; EU-hosted
  • Open source with a real self-host option
  • Transparent, bootstrapped company; no ads business

Cons

  • Pricing scales with pageviews; high-traffic sites pay more than GA4's free
  • No session replay, heatmaps or user-level funnels
  • Limited segmentation compared with product analytics tools
  • Self-hosting requires ClickHouse and Postgres maintenance

Plausible Analytics pricing

Plausible Analytics uses a paid model. A 30-day free trial is available.

PlanPriceIncludes
Starter$9 / mo10k pageviews, 1 site; 2 months free if billed yearly
Growth$14 / mo10k pageviews, 3 sites, 3 team members
Business$19 / mo10k pageviews, 10 sites, 10 team members
EnterpriseCustom10+ sites, 10+ team members
Community Edition$0Self-hosted, AGPLv3 (plausible.io/self-hosted-web-analytics)

Source: plausible.io · checked on Oct 20, 2026

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How Plausible Analytics compares in Analytics

Rank by votes
#1 / 47

0 votes from members

Starting price
$9

64% below the category median ($25/mo)

Free alternatives
7

Free or open-source tools in Analytics

Plausible Analytics ranks #1 of 47 analytics tools by community votes and is priced below most tools in the category.

Common use cases

  1. 1Marketing site and blog analytics without a cookie banner
  2. 2Agencies managing multiple client sites from one account
  3. 3Indie SaaS tracking signups and trial conversions as goals
  4. 4Self-hosted analytics for organizations with strict data residency

Best for

Content sites, agencies and SaaS marketing teams that want clear traffic numbers and compliance by default.

Not ideal for

Product teams that need event-level user journeys, session replay or retention cohorts; look at PostHog or Mixpanel for that.

Integrations

  • Google Search Console
  • WordPress
  • Next.js
  • Ghost
  • Webflow
  • Zapier (via API)

Our take

Plausible is the cleanest replacement for Google Analytics for most websites. You give up depth for clarity and privacy, which is the right trade for marketing sites. If you need product analytics, use PostHog alongside it rather than forcing Plausible to do both.

FAQ

What is Plausible Analytics?
Plausible Analytics is a privacy-friendly, lightweight web analytics.
How much does Plausible Analytics cost?
Plausible Analytics uses a Paid model; paid plans start at $9 per month.
What are the best alternatives to Plausible Analytics?
Community-listed alternatives to Plausible Analytics include Umami, Pirsch, Raah.dev, Equals.
Does Plausible Analytics have a free trial?
Yes, Plausible Analytics offers a 30-day free trial.
What does Plausible Analytics integrate with?
Plausible Analytics integrates with Google Search Console, WordPress, Next.js, Ghost, Webflow, Zapier (via API) and more.
Which platforms does Plausible Analytics support?
Plausible Analytics is available on web.
Who is Plausible Analytics for?
Content sites, agencies and SaaS marketing teams that want clear traffic numbers and compliance by default.

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