Hotjar is a customer feedback & roadmaps tool for Small businesses and Agencies, offered as freemium ($49/mo). Founded in in 2014. Popular alternatives include Microsoft Clarity.
About Hotjar
Hotjar is a behavior analytics tool founded in Malta in 2014 that shows how people actually use a website. It joined Contentsquare in 2021 and now operates as part of that group. Heatmaps reveal where visitors click, move and scroll, session recordings replay real visits, and on-site surveys and feedback widgets capture what users think in their own words.
The product combines Observe, for heatmaps and recordings, with Ask, for surveys and feedback, and is priced by monthly sessions. Funnels and trends tie behavior to conversion, filters find recordings with rage clicks or errors, and integrations send data to tools such as Google Analytics, HubSpot, Slack and Optimizely. AI features generate surveys and summarize responses. The free plan covers up to 200,000 monthly sessions with one month of data, the Growth plan is priced by session volume and keeps 13 months of data, and Pro and Enterprise are custom priced. Hotjar's pricing page now redirects to Contentsquare, which has folded Hotjar into its Experience Analytics plans.
Hotjar fits marketers, UX designers and product teams that need qualitative insight into why users hesitate or drop off. Session limits make it costly for high-traffic sites, and recordings require careful consent management under GDPR and similar laws. Microsoft Clarity offers similar heatmaps and recordings for free, PostHog combines replay with product analytics, and Contentsquare itself serves enterprises with deeper digital experience analytics.
Key features of Hotjar
- Heatmaps: click, move, scroll and rage clicks
- Session recordings with filters and highlights
- Funnels and trends for conversion analysis
- On-site surveys, feedback widget and user interviews (Engage)
- AI survey creation and insight summaries
- Integrations with GA, Segment, HubSpot and Slack
Pros and cons
Pros
- Easy to set up and understand
- Combines behavior and voice-of-customer tools
- Free plan for small sites
- Strong for CRO teams
Cons
- Session-based pricing escalates
- Clarity offers heatmaps and recordings free
- Consent and privacy handling needed
- Not a full analytics replacement
Hotjar pricing
Hotjar uses a freemium model. A 15-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Up to 200k monthly sessions, 1 month data, 1 project |
| Growth | $49 / mo | $39 billed annually; from 7k sessions, 13-month data |
| Pro | Custom | 1M+ sessions |
| Enterprise | Custom | 1M+ sessions |
Source: contentsquare.com · checked on Oct 20, 2026
How Hotjar compares in Customer feedback & roadmaps
- Rank by votes
- #2 / 19
- Starting price
- $49
- Free alternatives
- 1
0 votes from members
9% below the category median ($54/mo)
Free or open-source tools in Customer feedback & roadmaps
Hotjar ranks #2 of 19 customer feedback & roadmaps tools by community votes and is priced in line with the category.
Common use cases
- 1Diagnosing why a signup page converts poorly
- 2Watching recordings of users who abandoned checkout
- 3Collecting feedback with on-page surveys
- 4Validating landing page layout with scroll maps
Best for
Marketing and CRO teams who want to see and ask users what happens on their site.
Not ideal for
Budget-constrained teams (Microsoft Clarity is free) or product teams wanting replay plus events (PostHog).
Integrations
- Google Analytics
- Google Tag Manager
- Segment
- HubSpot
- Slack
- Zapier
- Optimizely
- Shopify
- WordPress
Our take
Hotjar is the friendliest behavior analytics tool, but Clarity does the basics free and PostHog does more for product teams. Choose Hotjar when surveys and ease of use matter.
FAQ
- What is Hotjar?
- Hotjar is a Customer feedback & roadmaps tool: Heatmaps, recordings and surveys.
- How much does Hotjar cost?
- Hotjar uses a Freemium model; paid plans start at $49 per month.
- What are the best alternatives to Hotjar?
- Community-listed alternatives to Hotjar include Microsoft Clarity.
- Does Hotjar have a free trial?
- Yes, Hotjar offers a 15-day free trial.
- What does Hotjar integrate with?
- Hotjar integrates with Google Analytics, Google Tag Manager, Segment, HubSpot, Slack, Zapier and more.
- Which platforms does Hotjar support?
- Hotjar is available on web.
- Who is Hotjar for?
- Marketing and CRO teams who want to see and ask users what happens on their site.
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