Hotjar is a Customer feedback & roadmaps tool: Heatmaps, recordings and surveys.

How much does Hotjar cost?

Hotjar uses a Freemium model; paid plans start at $49 per month.

What are the best alternatives to Hotjar?

Community-listed alternatives to Hotjar include Microsoft Clarity, TheySaid, SurveySparrow, Userback.

Does Hotjar have a free trial?

Yes, Hotjar offers a 15-day free trial.

What does Hotjar integrate with?

Hotjar integrates with Google Analytics, Google Tag Manager, Segment, HubSpot, Slack, Zapier and more.

Hotjar

Heatmaps, recordings and surveys

Freemium · $49Customer feedback & roadmaps Analytics

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Hotjar is a customer feedback & roadmaps tool for Small businesses and Agencies, offered as freemium ($49/mo). Founded in 2014. Popular alternatives include Microsoft Clarity, TheySaid, SurveySparrow.

About Hotjar

Hotjar is a behavior analytics tool founded in Malta in 2014 that shows how people actually use a website. It joined Contentsquare in 2021 and now operates as part of that group. Heatmaps reveal where visitors click, move and scroll, session recordings replay real visits, and on-site surveys and feedback widgets capture what users think in their own words.

The product combines Observe, for heatmaps and recordings, with Ask, for surveys and feedback, and is priced by monthly sessions. Funnels and trends tie behavior to conversion, filters find recordings with rage clicks or errors, and integrations send data to tools such as Google Analytics, HubSpot, Slack and Optimizely. AI features generate surveys and summarize responses. The free plan covers up to 200,000 monthly sessions with one month of data, the Growth plan is priced by session volume and keeps 13 months of data, and Pro and Enterprise are custom priced. Hotjar's pricing page now redirects to Contentsquare, which has folded Hotjar into its Experience Analytics plans.

Hotjar fits marketers, UX designers and product teams that need qualitative insight into why users hesitate or drop off. Session limits make it costly for high-traffic sites, and recordings require careful consent management under GDPR and similar laws. Microsoft Clarity offers similar heatmaps and recordings for free, PostHog combines replay with product analytics, and Contentsquare itself serves enterprises with deeper digital experience analytics.

Key features of Hotjar

Heatmaps: click, move, scroll and rage clicks
Session recordings with filters and highlights
Funnels and trends for conversion analysis
On-site surveys, feedback widget and user interviews (Engage)
AI survey creation and insight summaries
Integrations with GA, Segment, HubSpot and Slack

Pros and cons

Pros

Easy to set up and understand
Combines behavior and voice-of-customer tools
Free plan for small sites
Strong for CRO teams

Cons

Session-based pricing escalates
Clarity offers heatmaps and recordings free
Consent and privacy handling needed
Not a full analytics replacement

Hotjar pricing

Hotjar uses a freemium model. A 15-day free trial is available.

Plan	Price	Includes
Free	$0	Up to 200k monthly sessions, 1 month data, 1 project
Growth	$49 / mo	$39 billed annually; from 7k sessions, 13-month data
Pro	Custom	1M+ sessions
Enterprise	Custom	1M+ sessions

Source: contentsquare.com · checked on Oct 20, 2026

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How Hotjar compares in Customer feedback & roadmaps

Rank by votes: #2 / 23
Starting price: $49
Free alternatives: 1

Hotjar ranks #2 of 23 customer feedback & roadmaps tools by community votes and is priced above most tools in the category.

Common use cases

1Diagnosing why a signup page converts poorly
2Watching recordings of users who abandoned checkout
3Collecting feedback with on-page surveys
4Validating landing page layout with scroll maps

Best for

Marketing and CRO teams who want to see and ask users what happens on their site.

Not ideal for

Budget-constrained teams (Microsoft Clarity is free) or product teams wanting replay plus events (PostHog).

Integrations

Google Analytics
Google Tag Manager
Segment
HubSpot
Slack
Zapier
Optimizely
Shopify
WordPress

Our take

Hotjar is the friendliest behavior analytics tool, but Clarity does the basics free and PostHog does more for product teams. Choose Hotjar when surveys and ease of use matter.

FAQ

What is Hotjar?: Hotjar is a Customer feedback & roadmaps tool: Heatmaps, recordings and surveys.
How much does Hotjar cost?: Hotjar uses a Freemium model; paid plans start at $49 per month.
What are the best alternatives to Hotjar?: Community-listed alternatives to Hotjar include Microsoft Clarity, TheySaid, SurveySparrow, Userback.
Does Hotjar have a free trial?: Yes, Hotjar offers a 15-day free trial.
What does Hotjar integrate with?: Hotjar integrates with Google Analytics, Google Tag Manager, Segment, HubSpot, Slack, Zapier and more.
Which platforms does Hotjar support?: Hotjar is available on web.
Who is Hotjar for?: Marketing and CRO teams who want to see and ask users what happens on their site.

Alternatives to Hotjar

See all 10

Microsoft Clarity
▲ 0
Free heatmaps, session recordings and AI insights from Microsoft
FreeSmall businesses
checked Oct 20
TheySaid
▲ 0
AI-moderated user tests and surveys with real or synthetic users
FreemiumSmall businesses
checked Oct 28
SurveySparrow
▲ 0
Conversational surveys, NPS and CX feedback for growing teams
Freemium · $19Small businesses
checked Oct 20
Userback
▲ 0
Visual bug reporting and user feedback widget for web apps
Freemium · $39Developers
checked Oct 20
Inflight
▲ 0
Feedback layer for prototypes that hands comments to coding agents
Paid · $18Small businesses
checked Oct 22
Canny
▲ 0
Feature request boards and roadmaps
Freemium · $79Small businesses
checked Oct 20

More Customer feedback & roadmaps tools

See all 23

UserVoice
▲ 0
Enterprise product feedback portal with AI analysis and CRM data
PaidEnterprise
checked Oct 20
Upvoty
▲ 0
Feedback boards at indie prices
Paid · $15Small businesses
checked Oct 20
Sleekplan
▲ 0
Feedback, roadmap, changelog and NPS widget
Freemium · $13Small businesses
checked Oct 20
Formbricks
▲ 0
Open-source in-app surveys
Open source · $74Developers
checked Oct 20
UserGuiding
▲ 0
No-code product onboarding and in-app guides
Paid · $249Small businesses
checked Oct 20
Frill
▲ 0
Lightweight ideas board and announcements
Paid · $25Freelancers
checked Oct 20

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