Microsoft Clarity is a analytics tool for Small businesses and E-commerce, offered as free. Founded in United States in 2020.
About Microsoft Clarity
Microsoft Clarity is a free behavior analytics tool from Microsoft that records how visitors use a website or mobile app. Microsoft released it publicly in 2020, and it has stayed free with no traffic limits ever since. Its core job is showing why visitors struggle: where they click, how far they scroll, where they rage-click and where they leave.
Clarity combines session recordings with highlights of key moments, click, scroll and area heatmaps, and automatic detection of rage clicks, dead clicks and quick backs. Copilot features summarize recordings and heatmaps and let you ask questions about the data in chat. A lightweight SDK covers Android, iOS, Flutter and React Native apps, and an MCP server lets AI tools query Clarity data. Sensitive text is masked by default, and the tracking script is open source. There are no paid tiers: recordings are kept for 30 days and heatmap data for 13 months.
Clarity suits any site that wants qualitative UX insight without a budget, from blogs to large ecommerce stores. It lacks Hotjar's surveys and interview tools, offers limited funnel and product analytics compared with PostHog or Mixpanel, and short recording retention means you must favorite sessions you want to keep. Pair it with Google Analytics for traffic metrics.
In January 2026 Microsoft added Bot Activity reports on how AI crawlers access your site, later joined by Citations reports on when AI answers cite your pages, and launched Brand Agents, a conversational shopping assistant for Shopify stores.
Key features of Microsoft Clarity
- Session recordings with AI highlights of key moments
- Click, scroll and area heatmaps with page version comparison
- Automatic rage click, dead click and quick back detection
- Copilot summaries and chat over your recordings and heatmaps
- Bot Activity and Citations reports on AI crawlers and AI answers
- Mobile app SDK for Android, iOS, Flutter and React Native
- Default masking of sensitive text and an open-source tracking script
- MCP server for pulling Clarity data into AI tools
Pros and cons
Pros
- Completely free with no traffic or session caps
- Quick setup through a tag, plugin or Google Tag Manager
- AI summaries save hours of watching recordings
- Works on both websites and native mobile apps
- Integrates with Google Analytics for segment filtering
Cons
- Recordings are deleted after 30 days unless favorited or labeled
- No built-in surveys, feedback widgets or user interviews
- Funnel and product analytics are basic next to PostHog or Mixpanel
- Data goes to Microsoft, which some privacy policies restrict
- No paid support tier or SLA
Microsoft Clarity pricing
Microsoft Clarity uses a free model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | No traffic limits; recordings kept 30 days, heatmaps 13 months |
Source: clarity.microsoft.com · checked on Oct 20, 2026
How Microsoft Clarity compares in Analytics
- Rank by votes
- #1 / 30
- Starting price
- $0
- Free alternatives
- 6
0 votes from members
Category median is $37/mo
Free or open-source tools in Analytics
Microsoft Clarity ranks #1 of 30 analytics tools by community votes and is not directly comparable on price.
Common use cases
- 1Finding why visitors abandon checkout or signup forms
- 2Spotting broken buttons through dead and rage clicks
- 3Comparing heatmaps before and after a page redesign
- 4Checking how AI assistants cite and crawl your content
- 5Diagnosing usability issues in a mobile app
Best for
Websites and apps of any size that want free heatmaps and session recordings with AI summaries.
Not ideal for
Teams that need surveys, in-depth product analytics or long data retention (Hotjar, PostHog, Mixpanel).
Integrations
- Google Analytics
- Google Tag Manager
- Shopify
- WordPress
- Wix
- Microsoft Advertising
Our take
Clarity is the obvious first install for anyone who wants heatmaps and session replays, because it costs nothing and the AI summaries are genuinely useful. Add Hotjar or PostHog only when you need surveys, experiments or deeper product analytics.
FAQ
- What is Microsoft Clarity?
- Microsoft Clarity is a Analytics tool: Free heatmaps, session recordings and AI insights from Microsoft.
- How much does Microsoft Clarity cost?
- Microsoft Clarity is Free; there is no mandatory paid plan.
- What does Microsoft Clarity integrate with?
- Microsoft Clarity integrates with Google Analytics, Google Tag Manager, Shopify, WordPress, Wix, Microsoft Advertising and more.
- Which platforms does Microsoft Clarity support?
- Microsoft Clarity is available on web, ios, android.
- Who is Microsoft Clarity for?
- Websites and apps of any size that want free heatmaps and session recordings with AI summaries.
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