Fillout vs SurveyMonkey

Fillout is a modern online form builder that stands out for its native, two-way integrations with the databases teams already run their operations in. It writes form submissions directly into Airtable, Notion, Google Sheets, HubSpot, Salesforce and other tools, and, unlike most form builders, it can also prefill and update existing records instead of only creating new rows.

The builder supports multi-page forms with conditional logic, calculations and scoring, quizzes, file uploads, signatures, payments through Stripe and appointment scheduling, plus PDF generation and post-submission workflows. Record pickers let respondents select an existing Airtable or Notion item, and URL parameters prefill fields for personalized links. The free plan includes unlimited forms and a generous monthly response allowance; Starter, Pro and Business plans increase response limits and add branding removal, custom domains, team collaboration and enterprise options.

Fillout fits operations teams, agencies and startups that use Airtable or Notion as a lightweight database and need forms for intake, approvals, client onboarding or record updates. Analytics are still basic, and the template library is smaller than older competitors. Typeform remains stronger for highly branded, one-question-at-a-time conversational experiences; Tally offers the most generous free plan for general-purpose forms; and Jotform has a much larger template catalog and HIPAA-oriented features for regulated industries.

SurveyMonkey is one of the oldest online survey platforms, founded in 1999 by Ryan Finley. Its parent company, renamed Momentive for a period, was taken private by STG in 2023 and returned to the SurveyMonkey name. It is widely used for customer satisfaction, employee engagement, event feedback, academic research and market research.

Surveys are built from templates and a large bank of expert-written questions, with skip and display logic, piping, randomization, quotas and A/B testing of questions. AI features help draft surveys and summarize open-ended answers. Results appear in analysis dashboards with filters, crosstabs and text analysis, and benchmarks let you compare scores such as NPS with industry averages. SurveyMonkey Audience sells access to a global respondent panel for market research. Integrations cover Salesforce, HubSpot, Microsoft Teams, Slack and others. The free plan is very limited; individual plans such as Standard and Advantage unlock more responses, logic and exports, and Team plans add collaboration with a minimum of three users.

SurveyMonkey suits organizations that run surveys regularly and value analysis, benchmarks and panel access. Surveys can be created in many languages, including Turkish. Paid plans are expensive for occasional users, and the free plan hides most responses. Typeform offers a more engaging one-question-at-a-time experience, Google Forms and Tally are free for simple surveys, Jotform is strong for forms, and Qualtrics covers enterprise experience management.