forms.app vs SurveyMonkey

forms.app is an online form, survey and quiz builder launched in 2018 with a mobile-first focus. It reports 4M+ users in 170+ countries; its company, Forms App OÜ, is based in Tallinn, Estonia, and the product is made and hosted in the EU. The core job is to let anyone build good-looking forms quickly, collect responses and payments, and pass the data on to other tools.

Forms can be generated with AI or started from 5,000+ templates, using 30+ field types including signature and payment fields. Conditional logic shows or hides questions and routes people to different endings, and auto-scoring turns forms into quizzes and tests. Responses can be analysed with AI insights and sent to 500+ integrations such as Zapier, Google Drive, Slack, Notion and HubSpot. The free plan allows 5 forms with unlimited responses and team members; Basic raises this to 25 forms and removes branding, Pro unlocks unlimited forms, custom CSS and multilingual forms, and Premium adds 1 TB storage, custom domains and partial responses.

forms.app suits small businesses, educators and freelancers who want unlimited responses on a free or low-cost plan. Jotform has more enterprise features such as HIPAA and approvals, Typeform has stronger conversational design, and Tally offers a more generous free tier for simple forms.

Buying tip: from Turkey and the EU the pricing page shows euros, so US visitors may see different USD prices. Yearly plans are much cheaper than monthly, and paid plans carry a 90-day refund guarantee.

SurveyMonkey is one of the oldest online survey platforms, founded in 1999 by Ryan Finley. Its parent company, renamed Momentive for a period, was taken private by STG in 2023 and returned to the SurveyMonkey name. It is widely used for customer satisfaction, employee engagement, event feedback, academic research and market research.

Surveys are built from templates and a large bank of expert-written questions, with skip and display logic, piping, randomization, quotas and A/B testing of questions. AI features help draft surveys and summarize open-ended answers. Results appear in analysis dashboards with filters, crosstabs and text analysis, and benchmarks let you compare scores such as NPS with industry averages. SurveyMonkey Audience sells access to a global respondent panel for market research. Integrations cover Salesforce, HubSpot, Microsoft Teams, Slack and others. The free plan is very limited; individual plans such as Standard and Advantage unlock more responses, logic and exports, and Team plans add collaboration with a minimum of three users.

SurveyMonkey suits organizations that run surveys regularly and value analysis, benchmarks and panel access. Surveys can be created in many languages, including Turkish. Paid plans are expensive for occasional users, and the free plan hides most responses. Typeform offers a more engaging one-question-at-a-time experience, Google Forms and Tally are free for simple surveys, Jotform is strong for forms, and Qualtrics covers enterprise experience management.