Netmera

Netmera is a customer data and engagement platform with a built-in, activation-centric CDP. Based in Turkey, Netmera serves brands in Turkey, the UK, MENA and Azerbaijan. Founded in 2014 and named a Deloitte Technology Fast 500 company, it works with 100+ enterprise customers across banking, insurance, telecom, media and retail, including ING, Turkcell, Vodafone, TRT, Bank of Baku, Starbucks, DenizBank, Digiturk, Getir Finans and Halkbank.

1) Collect and unify: SDKs for iOS, Android, Web, React Native, Flutter, Cordova and Unity, a REST API and DataSync bring in data from apps, websites, CRM, point-of-sale, core systems and data warehouses, in real time or in batches.
App, web and offline data come together in one profile per customer. Calculated attributes turn raw events into traits, and Backfill fills a new segment from existing history on the day it is built.

2) Decide and deliver: Marketers build journeys in Journey Builder, a drag-and-drop canvas with event and time triggers, branches and waits. Netmera sends the next message across push, in-app, web push, email and SMS under a global contact policy and preference management: frequency caps, quiet hours, channel priority and consent checks at send time, including IYS in Turkey.
iOS Live Activities, geofencing, deferred deep linking and web personalization run on the same platform.

3) Measure and use AI: Teams follow each message from send to attributed revenue in Engagement Conversion, build custom dashboards in Insights and use funnel analytics and A/B tests to see what works.
Predictive AI for churn risk and purchase intent is included in the platform. N-Assistant is an in-platform conversational AI agent for strategy, guidance and campaign analysis, and the MCP server connects Claude and ChatGPT to Netmera to draft, send and recall campaigns. AI Search & Browse understands typos, synonyms and thematic queries on websites, with 90%+ search accuracy and 50 ms response time.

4) Scale and control: Netmera processes 1B+ events a day and delivers 30B+ notifications a month with zero message loss, at a capacity of 5M messages per second. It runs as SaaS, private cloud, local hosting or on-prem, with data staying in the country you choose. KVKK and GDPR are built in, alongside ISO 27001 and 27017 and independent penetration testing.
As a unified CEP, Netmera lets marketers, product managers and CX teams segment, launch and track campaigns on their own, so developers carry less of the load. Integrations include Adjust, Mixpanel, Optimove, Adobe Audience Manager, SAP Marketing, İYS and VIA.

Customer results: Tam Finans grew active users 39.6% and cut campaign setup time 50%. TOD reached 40% opt-in conversion and 187% more purchases among opted-in users. N Kolay grew membership funnel volume 119.6%. Turkcell Pasaj raised monthly revenue 150% and doubled conversion.

Pricing and fit: Pricing is quote-based after a demo, with a 30-day pilot on your own data (one developer, one journey) and a TCO and ROI analysis before signature. Netmera suits enterprise banks, insurers, investment institutions, telcos, media, retail and e-commerce brands with app and web audiences that need real-time, omnichannel engagement on one customer profile.