Netmera
Istanbul-built customer engagement and CDP for mobile-first brands
Netmera is a workflow automation tool for Enterprise and E-commerce, offered as paid. Founded in Turkey in 2014.
About Netmera
Netmera is a customer data and engagement platform from Istanbul that now calls itself an activation-first CDP. Development started in 2014 inside Inomera Group with a mobile push product, a UK launch followed in 2015, and in 2019 Netmera became an independent company and was named a Deloitte Technology Fast 500 company. Founder and CEO Ahmet Basaran leads a team of 50+, and the 100+ enterprise customers lean toward banks, telcos and media, including ING, Turkcell, Vodafone, TRT, Digiturk and TOD.
The platform collects app, web, CRM and backend data into one profile, then activates it through mobile and web push, in-app messages, iOS Live Activities, web pop-ups, email, SMS and WhatsApp. Journey Manager and Predictive AI (both 2024) add multi-step journeys and churn or purchase-intent scores, and newer agentic AI drafts targeting and content from plain-language goals. SDKs cover iOS, Android, Web, React Native, Flutter, Cordova and Unity. There is no public price list or free tier; contracts are quoted after a demo.
Netmera suits mobile-first companies with large audiences that want a regional vendor with Turkish-speaking support. Insider offers a broader global footprint and more e-commerce templates, while Customer.io is the self-serve, developer-friendly option with published pricing. Smaller apps will find enterprise onboarding heavy.
For Turkish senders, Netmera documents an IYS integration so commercial message consent can be checked against Turkey's Ileti Yonetim Sistemi before SMS or email goes out, and the company lists GDPR compliance and ISO certification for procurement reviews.
Key features of Netmera
- Unified customer profiles from app, web, CRM and backend data
- Mobile and web push, in-app messages and iOS Live Activities
- Email, SMS and WhatsApp in the same journey builder
- Journey Manager for branching, multi-step cross-channel campaigns
- Predictive AI scores for churn and purchase intent
- Funnel analytics, A/B testing and web personalization
- SDKs for iOS, Android, Web, React Native, Flutter, Cordova and Unity
Pros and cons
Pros
- Proven at very high push volumes with Turkish banks and media apps
- Turkish-speaking support and local IYS consent integration
- Push and in-app depth is stronger than many email-first tools
- Broad SDK coverage including Flutter and Unity games
Cons
- No published pricing or self-serve free plan
- Enterprise onboarding is heavy for small apps
- Smaller global ecosystem than Braze or Insider
- Email tooling is less mature than dedicated email platforms
Netmera pricing
Netmera uses a paid model.
| Plan | Price | Includes |
|---|---|---|
| Enterprise | Custom | Quote-based after a demo; no public price list |
Source: netmera.com · checked on Oct 20, 2026
How Netmera compares in Workflow automation
- Rank by votes
- #1 / 22
- Starting price
- —
- Free alternatives
- 3
0 votes from members
Category median is $25/mo
Free or open-source tools in Workflow automation
Netmera ranks #1 of 22 workflow automation tools by community votes and is not directly comparable on price.
Common use cases
- 1Bank app sending real-time transaction and campaign push notifications
- 2Sports or news app pushing live score and breaking news alerts
- 3Telco reducing churn with predictive segments and win-back journeys
- 4Retail app combining push, SMS and email in one onboarding journey
- 5Checking IYS consent before sending commercial SMS in Turkey
Best for
Mobile-first banks, telcos, media and retail apps in Turkey and MENA that need high-volume push plus omnichannel journeys.
Not ideal for
Startups that want self-serve signup and transparent pricing (Customer.io, OneSignal) or a global multi-region vendor (Insider).
Integrations
- Adjust
- Mixpanel
- Optimove
- İYS (İleti Yönetim Sistemi)
- React Native
- Flutter
- Unity
Our take
Netmera is a strong regional choice when push and in-app messaging carry your engagement strategy and you want local support and IYS compliance built in. Ask for a reference call with a customer of similar volume and get channel costs in writing, since nothing is priced publicly.
FAQ
- What is Netmera?
- Netmera is a Workflow automation tool: Istanbul-built customer engagement and CDP for mobile-first brands.
- How much does Netmera cost?
- Netmera uses a Paid model; see the vendor's pricing page for current plans.
- What does Netmera integrate with?
- Netmera integrates with Adjust, Mixpanel, Optimove, İYS (İleti Yönetim Sistemi), React Native, Flutter and more.
- Which platforms does Netmera support?
- Netmera is available on web.
- Who is Netmera for?
- Mobile-first banks, telcos, media and retail apps in Turkey and MENA that need high-volume push plus omnichannel journeys.
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▲ 0Customer data and omnichannel messaging platform with on-prem option
PaidEnterpriseE-commerce
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