Happy Valley

AXL

Sales and marketing all-in-one you can run from Claude or ChatGPT

AXL is a CRM tool for Small businesses and Creators, offered as freemium ($49/mo). Popular alternatives include Otobüs Ne Zaman? Canlı Otobüs Takibi ve Güncel Saatler, Capsule CRM, Intriq.

About AXL

AXL is an AI-native sales and marketing platform built by co-founders Dmitry Yurchenko and Daniil Musato, who says he has been building it since 2019. It puts landing pages, CRM, email and messaging automation, booking, checkout, webinars, courses and AI phone calls in one workspace, so a small team can capture, sell to and onboard leads without stitching tools together.

The headline feature is an MCP server that lets ChatGPT, Claude, Codex or Cursor use more than 1,200 sales and marketing actions under the connected account's permissions. AXL also claims a lead scoring model that weighs 300+ signals. Plans are priced by usage, not features: Free gives 500 contacts, 5,000 emails and 500 AI credits with no overage, and paid tiers from $49 (Starter) to $699 (Pro) raise contacts, email, storage and admin seats, with published overage rates such as $0.002 per contact and $15 per extra admin. AXL takes no cut of sales; you connect Stripe, PayPal or another provider, which charges its own fees.

It fits founders, course sellers and service businesses that want funnels, CRM and webinars in one bill. Systeme.io is cheaper for simple funnels, ClickFunnels has more templates, and Keap is more mature for CRM automation. AXL is young, names few third-party integrations on its site and offers no trial on paid plans.

AXL launched on Product Hunt on November 8, 2026 and finished #1 of the day. Buying tip: build your real funnel on the Free plan first, then compare your contact count and email volume against the overage card before choosing a tier, since contacts drive most of the bill.

Key features of AXL

  • MCP server exposing 1,200+ actions to ChatGPT, Claude, Codex and Cursor
  • Landing page and funnel builder with forms, quizzes and A/B tests
  • CRM with deal pipelines, contact history and lead scoring
  • Email and messaging automation for follow-up campaigns
  • Live and evergreen webinars plus protected video hosting
  • Courses with AI-assisted homework review and certificates
  • AI chat agents, AI voice calls and browser-based telephony
  • Booking pages, payment links, checkout and subscriptions

Pros and cons

Pros

  • Replaces several funnel, CRM, webinar and course tools with one bill
  • Free plan never bills overage; extra contacts are saved but skipped by campaigns
  • AXL takes 0% of your sales
  • Overage rates are published per contact, email and AI credit
  • AI assistants act only within permissions you set

Cons

  • No free trial of paid plans; you start on the capped Free tier
  • Few named integrations beyond payments, Meta and AI assistants
  • Payment processing fees from Stripe or PayPal come on top
  • Lead scoring accuracy figures are company claims
  • Young product with no published security certifications

AXL pricing

AXL uses a freemium model.

PlanPriceIncludes
Free$0500 contacts, 5,000 emails, 1 admin; capped usage, no overage
Starter$49 / mo5,000 contacts, 15,000 emails, 25,000 messages, 1 admin
Growth$149 / mo20,000 contacts, 50,000 emails, 2 admins, 1,000 AI credits
Scale$349 / mo50,000 contacts, 120,000 emails, 3 admins, 1,500 AI credits
Pro$699 / mo150,000 contacts, 300,000 emails, 5 admins, 3,000 AI credits

Source: axl.tech · checked on Nov 9, 2026

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How AXL compares in CRM

Rank by votes
#2 / 22

0 votes from members

Starting price
$49

145% above the category median ($20/mo)

Free alternatives
2

Free or open-source tools in CRM

AXL ranks #2 of 22 crm tools by community votes and is priced above most tools in the category.

Common use cases

  1. 1Course creators selling programs through webinars and checkout
  2. 2Founders letting Claude or ChatGPT run follow-ups and CRM updates
  3. 3Service businesses booking calls from a landing page
  4. 4Capturing Meta lead form submissions into a scored pipeline
  5. 5Running AI voice calls and chat agents on inbound leads

Best for

Founders, coaches and course sellers who want funnels, CRM, webinars and checkout in one place and like working through an AI assistant.

Not ideal for

Teams that need a deep integration marketplace or enterprise CRM controls (Keap, HubSpot).

Integrations

  • ChatGPT
  • Claude
  • Codex
  • Cursor
  • Meta Lead Ads
  • Stripe
  • PayPal

Our take

AXL is worth testing if you are paying for separate funnel, webinar, course and CRM tools and want an AI assistant to operate them. Start on Free, model your contact growth against the overage card, and keep an eye on how integrations develop before committing a large list.

FAQ

What is AXL?
AXL is a CRM tool: Sales and marketing all-in-one you can run from Claude or ChatGPT.
How much does AXL cost?
AXL uses a Freemium model; paid plans start at $49 per month.
What are the best alternatives to AXL?
Community-listed alternatives to AXL include Otobüs Ne Zaman? Canlı Otobüs Takibi ve Güncel Saatler, Capsule CRM, Intriq, kōdlo.
What does AXL integrate with?
AXL integrates with ChatGPT, Claude, Codex, Cursor, Meta Lead Ads, Stripe and more.
Which platforms does AXL support?
AXL is available on web.
Who is AXL for?
Founders, coaches and course sellers who want funnels, CRM, webinars and checkout in one place and like working through an AI assistant.

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