ActiveCampaign vs Keap
ActiveCampaign and Keap are both email marketing tools. ActiveCampaign is aimed at small businesses and E-commerce, while Keap is aimed at small businesses and freelancers. ActiveCampaign costs less, from $19/mo versus $299/mo for Keap.
Email marketing and automation platform for SMBs and ecommerce
All-in-one CRM, email automation and payments for small businesses
| Pricing | Paid · $19 | Paid · $299 |
| Starting price | $19/mo | $299/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, E-commerce, Agencies | Small businesses, Freelancers |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2003 | US · 2001 |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose Keap if
Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.
- Deep automation that replaces several separate small-business tools
- Payments, invoicing and funnels built into the CRM
- Dedicated customer success manager and US phone support included
Look elsewhere if: Solo founders on a budget or teams outside North America (HubSpot, ActiveCampaign or Pipedrive are cheaper and more flexible).
ActiveCampaign vs Keap pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
Keap
- Keap$299/mo$2,988/year billed annually; 2 users, CRM, automation, payments
- Additional user$39/user/moOn top of the 2 included user licenses
- Text marketing tiers$24/moTier 2 add-on; Tier 1 (500 texts) included; US only
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
Keap · Key features
- Visual campaign builder for email, text, task and tag automations
- Contact management with tags, lead scoring and custom fields
- Sales pipeline with automated stage-based follow-ups
- Landing pages, multi-page funnels and checkout forms with order bumps
- Quotes, invoices, recurring billing and native US payments
- Appointment scheduler synced with Google and Outlook calendars
Cons
- $299 a month plus an implementation fee is steep for solo users
- Texting, phone line and native payments are mostly US-only
- Contact tier pricing is not shown without entering a contact count
ActiveCampaign vs Keap: FAQ
Which is cheaper, ActiveCampaign or Keap?
ActiveCampaign starts at $19/mo and Keap at $299/mo. Both prices are checked on the vendors' own pricing pages.
Do ActiveCampaign and Keap have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. Keap has no free plan, a 14-day free trial.