AXL vs Keap
AXL and Keap are both CRM tools. AXL is aimed at small businesses and creators, while Keap is aimed at small businesses and freelancers. AXL costs less, from $49/mo versus $299/mo for Keap. Only AXL has a free plan.
Sales and marketing all-in-one you can run from Claude or ChatGPT
All-in-one CRM, email automation and payments for small businesses
| Pricing | Freemium · $49 | Paid · $299 |
| Starting price | $49/mo | $299/mo |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | Small businesses, Creators, Freelancers | Small businesses, Freelancers |
| Platforms | web | web, ios, android |
| Country | — | US · 2001 |
| Rating | — | — |
Choose AXL if
Founders, coaches and course sellers who want funnels, CRM, webinars and checkout in one place and like working through an AI assistant.
- Replaces several funnel, CRM, webinar and course tools with one bill
- Free plan never bills overage; extra contacts are saved but skipped by campaigns
- AXL takes 0% of your sales
Look elsewhere if: Teams that need a deep integration marketplace or enterprise CRM controls (Keap, HubSpot).
Choose Keap if
Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.
- Deep automation that replaces several separate small-business tools
- Payments, invoicing and funnels built into the CRM
- Dedicated customer success manager and US phone support included
Look elsewhere if: Solo founders on a budget or teams outside North America (HubSpot, ActiveCampaign or Pipedrive are cheaper and more flexible).
AXL vs Keap pricing
AXL
- Free$0500 contacts, 5,000 emails, 1 admin; capped usage, no overage
- Starter$49/mo5,000 contacts, 15,000 emails, 25,000 messages, 1 admin
- Growth$149/mo20,000 contacts, 50,000 emails, 2 admins, 1,000 AI credits
- Scale$349/mo50,000 contacts, 120,000 emails, 3 admins, 1,500 AI credits
- Pro$699/mo150,000 contacts, 300,000 emails, 5 admins, 3,000 AI credits
Keap
- Keap$299/mo$2,988/year billed annually; 2 users, CRM, automation, payments
- Additional user$39/user/moOn top of the 2 included user licenses
- Text marketing tiers$24/moTier 2 add-on; Tier 1 (500 texts) included; US only
AXL · Key features
- MCP server exposing 1,200+ actions to ChatGPT, Claude, Codex and Cursor
- Landing page and funnel builder with forms, quizzes and A/B tests
- CRM with deal pipelines, contact history and lead scoring
- Email and messaging automation for follow-up campaigns
- Live and evergreen webinars plus protected video hosting
- Courses with AI-assisted homework review and certificates
Cons
- No free trial of paid plans; you start on the capped Free tier
- Few named integrations beyond payments, Meta and AI assistants
- Payment processing fees from Stripe or PayPal come on top
Keap · Key features
- Visual campaign builder for email, text, task and tag automations
- Contact management with tags, lead scoring and custom fields
- Sales pipeline with automated stage-based follow-ups
- Landing pages, multi-page funnels and checkout forms with order bumps
- Quotes, invoices, recurring billing and native US payments
- Appointment scheduler synced with Google and Outlook calendars
Cons
- $299 a month plus an implementation fee is steep for solo users
- Texting, phone line and native payments are mostly US-only
- Contact tier pricing is not shown without entering a contact count
AXL vs Keap: FAQ
Which is cheaper, AXL or Keap?
AXL starts at $49/mo and Keap at $299/mo. Both prices are checked on the vendors' own pricing pages.
Do AXL and Keap have a free plan?
AXL has a free plan. Keap has no free plan, a 14-day free trial.