Attio vs Keap
Attio and Keap are both CRM tools. Attio is aimed at small businesses and developers, while Keap is aimed at small businesses and freelancers. Attio costs less, from $44/mo versus $299/mo for Keap. Only Attio has a free plan.
Flexible, data-model-driven CRM
All-in-one CRM, email automation and payments for small businesses
| Pricing | Freemium · $44 | Paid · $299 |
| Starting price | $44/mo | $299/mo |
| Free plan | Yes | No |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Developers | Small businesses, Freelancers |
| Platforms | web, ios | web, ios, android |
| Country | GB · 2019 | US · 2001 |
| Rating | — | — |
Choose Attio if
Startups and tech companies with technical GTM teams who want a customizable, data-model-first CRM.
- Most flexible data model among modern CRMs
- Self-populating from email and calendar; little manual entry
- Fast, well-designed UI; strong API
Look elsewhere if: Teams that need built-in marketing automation, ticketing or a large marketplace of ready integrations today.
Choose Keap if
Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.
- Deep automation that replaces several separate small-business tools
- Payments, invoicing and funnels built into the CRM
- Dedicated customer success manager and US phone support included
Look elsewhere if: Solo founders on a budget or teams outside North America (HubSpot, ActiveCampaign or Pipedrive are cheaper and more flexible).
Attio vs Keap pricing
Attio
- Free$0Up to 3 seats, 50,000 records, 3 objects
- Plus$44/seat/mo$35 billed annually; up to 10 seats, 250,000 records
- Pro$99/seat/mo$79 billed annually; unlimited seats, 1M records
- EnterpriseCustomBilled annually; unlimited objects and teams
Keap
- Keap$299/mo$2,988/year billed annually; 2 users, CRM, automation, payments
- Additional user$39/user/moOn top of the 2 included user licenses
- Text marketing tiers$24/moTier 2 add-on; Tier 1 (500 texts) included; US only
Attio · Key features
- Custom objects and attributes with relationships between records
- Automatic enrichment from Gmail, Google Calendar and Outlook
- Lists with views, filters and formulas, like a spreadsheet over your CRM
- Workflows with triggers, branches and AI steps
- Email sequences and call recording with AI summaries (Pro)
- Developer-grade REST API and webhooks
Cons
- Marketing and support tooling is minimal
- Fewer native integrations than HubSpot or Salesforce
- Per-seat price climbs quickly at Pro and Enterprise
Keap · Key features
- Visual campaign builder for email, text, task and tag automations
- Contact management with tags, lead scoring and custom fields
- Sales pipeline with automated stage-based follow-ups
- Landing pages, multi-page funnels and checkout forms with order bumps
- Quotes, invoices, recurring billing and native US payments
- Appointment scheduler synced with Google and Outlook calendars
Cons
- $299 a month plus an implementation fee is steep for solo users
- Texting, phone line and native payments are mostly US-only
- Contact tier pricing is not shown without entering a contact count
Attio vs Keap: FAQ
Which is cheaper, Attio or Keap?
Attio starts at $44/mo and Keap at $299/mo. Both prices are checked on the vendors' own pricing pages.
Do Attio and Keap have a free plan?
Attio has a free plan. Keap has no free plan, a 14-day free trial.