Hotjar vs Yotpo
Hotjar and Yotpo are both customer feedback & roadmaps tools. Hotjar is aimed at small businesses and agencies, while Yotpo is aimed at E-commerce and small businesses. Hotjar costs less, from $49/mo versus $89/mo for Yotpo. Both have a free plan.
Heatmaps, recordings and surveys
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Freemium · $49 | Freemium · $89 |
| Starting price | $49/mo | $89/mo |
| Free plan | Yes | Yes |
| Free trial | 15 days | — |
| Built for | Small businesses, Agencies | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | MT · 2014 | US · 2011 |
| Rating | — | — |
Choose Hotjar if
Marketing and CRO teams who want to see and ask users what happens on their site.
- Easy to set up and understand
- Combines behavior and voice-of-customer tools
- Free plan for small sites
Look elsewhere if: Budget-constrained teams (Microsoft Clarity is free) or product teams wanting replay plus events (PostHog).
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
Hotjar vs Yotpo pricing
Hotjar
- Free$0Up to 200k monthly sessions, 1 month data, 1 project
- Growth$49/mo$39 billed annually; from 7k sessions, 13-month data
- ProCustom1M+ sessions
- EnterpriseCustom1M+ sessions
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
Hotjar · Key features
- Heatmaps: click, move, scroll and rage clicks
- Session recordings with filters and highlights
- Funnels and trends for conversion analysis
- On-site surveys, feedback widget and user interviews (Engage)
- AI survey creation and insight summaries
- Integrations with GA, Segment, HubSpot and Slack
Cons
- Session-based pricing escalates
- Clarity offers heatmaps and recordings free
- Consent and privacy handling needed
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
Hotjar vs Yotpo: FAQ
Which is cheaper, Hotjar or Yotpo?
Hotjar starts at $49/mo and Yotpo at $89/mo. Both prices are checked on the vendors' own pricing pages.
Do Hotjar and Yotpo have a free plan?
Yes, both Hotjar and Yotpo have a free plan; paid plans add more usage and features.