Best Hotjar alternatives in 2026
The best Hotjar alternatives in 2026 are Microsoft Clarity, SurveySparrow, Userback. Microsoft Clarity is the strongest free option. Sleekplan costs less, from $13/mo versus $49/mo for Hotjar.
Why people look for Hotjar alternatives
- Session-based pricing escalates
- Clarity offers heatmaps and recordings free
- Consent and privacy handling needed
- Not a full analytics replacement
- Hotjar starts at $49/mo (Freemium).
Best Hotjar alternative by need
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | Microsoft Clarity Free heatmaps, session recordings and AI insights from Microsoft | Free | $0 | Small businesses, E-commerce, Developers | web, ios, android | 0 |
| 2 | SurveySparrow Conversational surveys, NPS and CX feedback for growing teams | Freemium | $19/mo | Small businesses, Enterprise, Agencies | web, ios, android | 0 |
| 3 | Userback Visual bug reporting and user feedback widget for web apps | Freemium | $39/mo | Developers, Small businesses, Agencies | web | 0 |
| 4 | Canny Feature request boards and roadmaps | Freemium | $79/mo | Small businesses, Enterprise | web | 0 |
| 5 | Featurebase Feedback, changelog and help center in one | Freemium | $29/mo | Small businesses | web | 0 |
| 6 | Yotpo Product reviews, UGC and loyalty programs for e-commerce brands | Freemium | $89/mo | E-commerce, Small businesses, Enterprise | web | 1 |
| 7 | QuestionPro Survey and market research platform with panels and advanced analysis | Freemium | $99/mo | Enterprise, Small businesses | web, ios, android | 0 |
| 8 | Sleekplan Feedback, roadmap, changelog and NPS widget | Freemium | $13/mo | Small businesses, Freelancers | web | 0 |
| 9 | Trustpilot Public review platform with tools to collect and show customer reviews | Freemium | $99/mo | E-commerce, Small businesses, Enterprise | web | 0 |
| 10 | UserGuiding No-code product onboarding and in-app guides | Paid | $249/mo | Small businesses, Enterprise | web | 0 |
10 Hotjar alternatives compared
- 1
Microsoft Clarity
Free heatmaps, session recordings and AI insights from Microsoft
Best for: Websites and apps of any size that want free heatmaps and session recordings with AI summaries.
- 2
SurveySparrow
Conversational surveys, NPS and CX feedback for growing teams
Best for: SMB and mid-market teams that want engaging surveys plus NPS and employee feedback in one platform without Qualtrics-level cost.
- 3
Userback
Visual bug reporting and user feedback widget for web apps
Best for: Web agencies, QA teams and SaaS product teams that need visual bug reports with technical context.
- 4
Canny
Feature request boards and roadmaps
Best for: Product teams at growth-stage SaaS with integration needs and budget.
- 5
Featurebase
Feedback, changelog and help center in one
Best for: SaaS startups wanting feedback, roadmap, changelog and help center together.
- 6
Yotpo
Product reviews, UGC and loyalty programs for e-commerce brands
Best for: Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- 7
QuestionPro
Survey and market research platform with panels and advanced analysis
Best for: Market researchers, universities and mid-size companies that need advanced survey methods and a respondent panel without Qualtrics pricing.
- 8
- 9
Trustpilot
Public review platform with tools to collect and show customer reviews
Best for: Consumer-facing e-commerce and service companies that want a recognized, independent review profile and on-site trust widgets.
- 10
UserGuiding
No-code product onboarding and in-app guides
Best for: SMB and mid-market SaaS teams that want onboarding flows without engineering time.
Hotjar alternatives: FAQ
What is the best alternative to Hotjar?
Based on features, audience and market presence, the strongest Hotjar alternatives are Microsoft Clarity, SurveySparrow, Userback. Microsoft Clarity is the closest match for most teams.
Is there a free alternative to Hotjar?
Yes. Microsoft Clarity can be used for free. Other free or freemium alternatives to Hotjar include SurveySparrow, Userback, Canny.
What is cheaper than Hotjar?
Sleekplan starts at $13/mo, while Hotjar starts at $49/mo. Prices are checked on each vendor's own pricing page.