UserGuiding
No-code product onboarding and in-app guides
UserGuiding is a customer feedback & roadmaps tool for Small businesses and Enterprise, offered as paid ($249/mo). Founded in Turkey in 2017. Popular alternatives include Appcues, Product Fruits, WalkMe.
About UserGuiding
UserGuiding is a no-code product adoption and onboarding platform founded in Istanbul in 2017 that sells to SaaS companies worldwide. It lets product, marketing and customer success teams build in-app experiences on top of their web application without waiting for engineers, making it one of the best-known Turkish SaaS exports in its category.
After installing a code snippet, teams use a Chrome extension to create interactive product tours, step-by-step walkthroughs, tooltips, hotspots and onboarding checklists. Announcements, banners and modals promote new features, NPS and in-app surveys collect feedback, and a resource center widget gives users help articles, videos and guides inside the product. Segmentation targets each experience by user attributes, behavior and page, and analytics show which guides users complete and how onboarding affects activation. Pricing is based on monthly active users, with Starter and Growth plans and custom Enterprise contracts, all priced well below the enterprise leaders.
UserGuiding suits SMB and mid-market SaaS teams that want onboarding and feature adoption flows quickly and at a reasonable price. It is web-only, so mobile apps need another tool, analytics are lighter than Pendo or Userpilot, and styling flexibility is narrower than Chameleon. Appcues is the long-standing alternative with mobile support, Userpilot combines onboarding with stronger product analytics, Pendo targets enterprises, and Product Fruits is a similarly priced option.
Key features of UserGuiding
- Interactive guides and product tours via Chrome extension
- Onboarding checklists and hotspots
- Announcements, banners and modals
- NPS and in-app surveys
- Resource center widget
- Segmentation and analytics on guide performance
Pros and cons
Pros
- Cheaper than Appcues and Pendo
- Fast to build without engineers
- Good template library
- Responsive support
Cons
- Web only, no mobile SDK
- Analytics lighter than Pendo or Userpilot
- MAU-based pricing grows with usage
- Styling flexibility limited versus Chameleon
UserGuiding pricing
UserGuiding uses a paid model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Starter | $249 / mo | Billed yearly ($2,988/yr); 2,000 MAU, 15 guides |
| Growth | $499 / mo | Billed yearly ($5,988/yr); 2,000 MAU, session replay |
| Enterprise | Custom | Custom MAU, SSO, SLA; billed yearly |
Source: userguiding.com · checked on Oct 20, 2026
How UserGuiding compares in Customer feedback & roadmaps
- Rank by votes
- #2 / 19
- Starting price
- $249
- Free alternatives
- 1
0 votes from members
361% above the category median ($54/mo)
Free or open-source tools in Customer feedback & roadmaps
UserGuiding ranks #2 of 19 customer feedback & roadmaps tools by community votes and is priced above most tools in the category.
Common use cases
- 1New user onboarding tour to first value
- 2Feature announcement to a user segment
- 3Checklist driving activation milestones
- 4NPS survey after onboarding
Best for
SMB and mid-market SaaS teams that want onboarding flows without engineering time.
Not ideal for
Mobile apps or enterprises needing deep product analytics.
Integrations
- Segment
- Mixpanel
- Amplitude
- HubSpot
- Intercom
- Google Analytics
- Zapier
- Webhooks
Our take
UserGuiding is the value pick in product adoption and a strong Turkish export. Compare Userpilot if analytics depth matters.
FAQ
- What is UserGuiding?
- UserGuiding is a Customer feedback & roadmaps tool: No-code product onboarding and in-app guides.
- How much does UserGuiding cost?
- UserGuiding uses a Paid model; paid plans start at $249 per month.
- What are the best alternatives to UserGuiding?
- Community-listed alternatives to UserGuiding include Appcues, Product Fruits, WalkMe, Userflow.
- Does UserGuiding have a free trial?
- Yes, UserGuiding offers a 14-day free trial.
- What does UserGuiding integrate with?
- UserGuiding integrates with Segment, Mixpanel, Amplitude, HubSpot, Intercom, Google Analytics and more.
- Which platforms does UserGuiding support?
- UserGuiding is available on web.
- Who is UserGuiding for?
- SMB and mid-market SaaS teams that want onboarding flows without engineering time.
Alternatives to UserGuiding
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