Happy Valley

Attio vs Brevo

Attio and Brevo are both CRM tools. Attio is aimed at small businesses and developers, while Brevo is aimed at small businesses. Brevo costs less, from $9/mo versus $44/mo for Attio. Both have a free plan.

Attio

Flexible, data-model-driven CRM

Brevo

Email, SMS and CRM priced by emails sent

PricingFreemium · $44Freemium · $9
Starting price$44/mo$9/mo
Free planYesYes
Free trial14 days—
Built forSmall businesses, DevelopersSmall businesses
Platformsweb, iosweb, ios, android
CountryGB · 2019FR · 2012
Rating——

Choose Attio if

Startups and tech companies with technical GTM teams who want a customizable, data-model-first CRM.

  • Most flexible data model among modern CRMs
  • Self-populating from email and calendar; little manual entry
  • Fast, well-designed UI; strong API

Look elsewhere if: Teams that need built-in marketing automation, ticketing or a large marketplace of ready integrations today.

Choose Brevo if

SMBs and e-commerce stores with large lists who send a few campaigns a month and need transactional email too.

  • Volume-based pricing, unlimited contacts
  • Transactional and marketing email in one account
  • GDPR-friendly, EU-based

Look elsewhere if: Creators (Kit, beehiiv) or advanced e-commerce segmentation (Klaviyo).

Attio vs Brevo pricing

Attio

  • Free$0Up to 3 seats, 50,000 records, 3 objects
  • Plus$44/seat/mo$35 billed annually; up to 10 seats, 250,000 records
  • Pro$99/seat/mo$79 billed annually; unlimited seats, 1M records
  • EnterpriseCustomBilled annually; unlimited objects and teams

Brevo

  • Free$0300 emails/day
  • Starter$9/moFrom 5,000 emails/mo; 10% off yearly; no Brevo logo
  • Standard$18/moAutomation, A/B tests, send-time optimization
  • Professional$499/moFrom 150,000 emails/mo; 10 seats, WhatsApp, push
  • EnterpriseCustomDedicated IP, SSO, multi-account

Attio · Key features

  • Custom objects and attributes with relationships between records
  • Automatic enrichment from Gmail, Google Calendar and Outlook
  • Lists with views, filters and formulas, like a spreadsheet over your CRM
  • Workflows with triggers, branches and AI steps
  • Email sequences and call recording with AI summaries (Pro)
  • Developer-grade REST API and webhooks

Cons

  • Marketing and support tooling is minimal
  • Fewer native integrations than HubSpot or Salesforce
  • Per-seat price climbs quickly at Pro and Enterprise

Brevo · Key features

  • Email campaigns with drag-and-drop editor and templates
  • Marketing automation workflows and lead scoring
  • Transactional email and SMS APIs
  • SMS, WhatsApp and push campaigns
  • Sales CRM, meetings and live chat
  • Landing pages, forms and Facebook Ads integration

Cons

  • Daily send cap on free plan
  • Templates and editor less polished than Mailchimp
  • Deliverability on shared IPs varies

Attio vs Brevo: FAQ

Which is cheaper, Attio or Brevo?

Brevo starts at $9/mo and Attio at $44/mo. Both prices are checked on the vendors' own pricing pages.

Do Attio and Brevo have a free plan?

Yes, both Attio and Brevo have a free plan; paid plans add more usage and features.

Not sure yet?