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SaaS price increases

Verified SaaS price increases since 2024: which tools raised list prices, from what to what, with the vendor's own announcement or pricing page as source.

October 2026

Price increase · Effective

Confluence Cloud Standard (1-100 users, monthly) rises from $6.70 to $7.15 per user

Atlassian's FAQ says new cloud list prices took effect October 13, 2026 PT for new purchases, renewals and upgrades. Its tables show Confluence monthly billing for 1-100 users: Standard $6.70 to $7.15, Premium $13.20 to $14.10 per user. Quotes issued before that date are honored at the prior price until they expire.

from$6.70to$7.15per user a month (Standard, 1-100 users, monthly billing)

Sources:Atlassian cloud list pricing tablesAtlassian cloud list price FAQConfluence

Price increase · Effective

Jira Cloud Standard (1-100 users, monthly) rises from $9.05 to $9.70 per user

Atlassian's cloud list price update took effect on October 13, 2026 PT and applies to new purchases as well as renewals and upgrades of existing subscriptions. Its tables show Jira monthly billing for 1-100 users: Standard $9.05 to $9.70, Premium $18.30 to $19.60 per user. Quotes issued before that date are honored at the prior price until they expire.

from$9.05to$9.70per user a month (Standard, 1-100 users, monthly billing)

Sources:Atlassian cloud list pricing tablesAtlassian cloud list price FAQJira

September 2026

Price increase · Announced

Bulutfon raises yearly number fee from 249 TL to 369 TL per number from 1 December 2026

Bulutfon announced on 22 September 2026 that, citing rising costs, the yearly number allocation and usage fee becomes 369 TL per number on 1 December 2026. The post lists the current fee as 249 TL, including VAT and ÖİV, and does not say whether the change covers existing numbers.

from$249to$369TL a year per number

Sources:Bulutfon announcement, 22 September 2026Bulutfon number fee announcement, 15 October 2025Bulutfon

Price increase · Effective

Airbyte Cloud Standard rises from $10 to $20 a month; Plus gets new tiers

Announced September 15, 2026, Airbyte Standard's base price went from $10 to $20 a month on September 21, with free credits up from 4 to 5 and extra credits from $2.50 to $5.00. SSO is no longer on Standard (existing users keep it). New Plus plans include a 40-credit tier at $189; Pro and Flex are not affected.

from$10to$20a month

Sources:Airbyte Cloud release notes, September 2026Airbyte

August 2026

Price increase · Effective

DeepSeek raises V4-Pro and V4-Flash API prices and adds peak and off-peak rates

DeepSeek said new API pricing with peak and off-peak rates (off-peak 50% lower than peak) takes effect at 16:00 UTC on August 16, 2026. Reuters, citing a company statement, put the new rates at 50% to 1,100% above current prices depending on model, token type and time of use, effective August 17 (Beijing).

Sources:DeepSeek API docs, V4-Pro GA release, August 2026Reuters via The Star, August 13, 2026DeepSeek

Price increase · Effective

Thinkific Basic rises from $49 to $54 a month; Start to $109, Grow to $219

Thinkific raised Basic, Start, Grow and two legacy plans by about 10% from August 13, 2026, its first subscription increase since 2022. Monthly: Basic $49 to $54, Start $99 to $109, Grow $199 to $219; Expand is unchanged. Existing customers pay it from their first monthly billing cycle or next annual renewal on or after that date; non-profit and discounted accounts are exempt.

from$49to$54a month (Basic, monthly billing)

Sources:Thinkific support, 2026 plan pricing updateThinkific

Price increase · Effective

QuickBooks Online Essentials, Plus and Advanced rise to $85, $140 and $340 a month

Intuit said monthly prices for QuickBooks Online Essentials, Plus and Advanced change for renewals on or after August 1, 2026; Simple Start is unchanged. Its pricing page now lists $85, $140 and $340, against the $75, $115 and $275 set in July 2025. New subscribers keep their price for six months.

Sources:Intuit: QuickBooks Online pricing changesQuickBooks Online pricing pageWorkforce.com, August 21, 2026QuickBooks Online

July 2026

Price increase · Effective

Microsoft 365 Business Basic rises $6 to $7, Business Standard $12.50 to $14 per user

Microsoft's commercial price update effective July 1, 2026 also raises Apps for business (includes Excel) from $8.25 to $10.00, Microsoft 365 E3 from $36 to $39 and E5 from $57 to $60 per user a month. Existing customers stay on current pricing until renewal; standalone Teams and Copilot SKUs are excluded.

from$6to$7per user a month, Microsoft 365 Business Basic (USD list price)

Sources:Microsoft Licensing, 2026 Microsoft 365 packaging and pricing updatesMicrosoft 365

May 2026

Price increase · Effective

Backblaze B2 storage rises from $6 to $6.95 per TB a month

Announced March 17, 2026: from May 1 B2 Cloud Storage goes from $6/TB to $6.95/TB for pay-as-you-go customers, while API calls become free for all B2 customers. Existing committed contracts keep their price until renewal; B2 Reserve and Overdrive pricing is unchanged.

from$6to$6.95per TB a month

Sources:Backblaze pricing and product updates, March 2026Backblaze

March 2026

Price increase · Effective

1Password Individual annual price rises from $35.88 to $47.88

According to an email 1Password sent customers, as reported by 9to5Mac, annual Individual plans go from $35.88 to $47.88 a year for renewals on or after March 27, 2026. 9to5Mac and MacTrast list the annual Family plan at $71.88, up from $59.88.

from$35.88to$47.88per year (Individual)

Sources:9to5Mac, quoting 1Password's customer email, February 2026MacTrast, quoting 1Password's customer email, February 20261Password

Price increase · Effective

FreshBooks raises Lite, Plus and Premium prices for current customers from March 5, 2026

FreshBooks' FAQ lists new US prices of $23 (Lite), $43 (Plus) and $70 (Premium) a month, applied to current subscribers on or after March 5, 2026 depending on billing cycle, with at least 30 days' email notice before the billing date. GBP, AUD and EUR Premium prices are listed as unchanged. Old prices are not stated.

Sources:FreshBooks 2026 price change FAQFreshBooks

January 2026

Price increase · Effective

Bulutfon Apsiyon Sanal Santral Plus (0-249 units) rises from 8,400 to 12,000 TL a year

Bulutfon updated Apsiyon Sanal Santral Plus yearly prices from 20 January 2026, citing rising costs; the 250-499 unit tier goes from 9,800 to 14,000 TL. New subscriptions use the new prices from 10 January 2026; existing subscribers can keep their current package and price until it expires.

from$8400to$12000TL a year

Sources:Bulutfon announcement, 11 December 2025Bulutfon

Price increase · Effective

Kajabi raises prices on all plans; extra 5,000 contacts goes from $20 to $25

Kajabi announced a price increase across all plans; for existing customers the new pricing applies from their first billing date on or after January 13, 2026. Founder and Beta Invite plans are not affected. The extra 5,000 contacts price rises from $20 to $25. The company said it was its first price adjustment in 10 years.

from$20to$25per extra 5,000 contacts

Sources:Kajabi: Upcoming Changes to your Kajabi planKajabi

Price increase · Effective

Bulutfon Economy yearly package rises from 3,790 TL to 5,110 TL

Bulutfon's 2026 prices were set in its system from 10 January 2026. The yearly Santral packages rose: Advantage from 5,090 to 6,870 TL, Professional from 6,290 to 8,490 TL and Premium from 7,590 to 10,240 TL.

from$3790to$5110TL a year

Sources:Bulutfon 2026 price update, December 2025Bulutfon

December 2025

Price increase · Effective

Todoist raises Pro from $5 to $7 and Business from $8 to $10 a month on monthly billing

Todoist's help center says Pro goes from $5 to $7 a month ($4 to $5 billed yearly, $48 to $60 a year) and Business from $8 to $10 per user a month ($6 to $8 billed yearly). Each applies at the next renewal on or after December 10, 2025; App Store subscribers and Pro Legacy users are not covered.

from$5to$7per month (Pro plan, monthly billing)

Sources:Todoist help center, Pro pricing update in 2025Todoist help center, Business plan pricing updateTodoist

November 2025

Price increase · Effective

Loom raises prices for existing Business customers and ends Creator Lite

Atlassian said Loom is raising prices for its existing customer base for the first time, with Business and Business + AI customers advised to expect it as early as November 30, 2025, depending on each workspace's integration date. Creator Lite users are upgraded to paid Creator seats on that date; no price amounts are given.

Sources:Atlassian: Loom's recent product investmentsAtlassian: Loom pricing, billing and role changesLoom

October 2025

Price increase · Effective

Atlassian raises Confluence Cloud list prices: Standard 5%, Premium 7.5%

Atlassian's investor notice says cloud list prices for Confluence, Jira, Jira Service Management and Teamwork Collection rose on October 15, 2025: Standard 5%, Premium 7.5%, Enterprise 7.5 to 10% by user count. Customers were notified August 19, 2025; the notice says the impact is expected to phase in as subscriptions renew.

Sources:Atlassian investor relations, notice of FY26 cloud pricing changesConfluence

Price increase · Effective

Kit raises prices for the first time in 12 years; Creator is $39 at 1,000 subscribers

Kit's help center calls the update its first price increase in 12 years. For current customers the new pricing applies from the next billing cycle after October 15, 2025; Creator now starts at $39 a month and Pro at $79 for up to 1,000 subscribers. The old prices are not stated in the sources.

Sources:Kit help center, billing FAQKit help center, Creator vs Pro planKit

Price increase · Effective

Atlassian raises Jira Cloud list prices: Standard 5%, Premium 7.5%

Atlassian's investor notice says cloud list prices for Jira, Confluence, Jira Service Management and Teamwork Collection rose on October 15, 2025: Standard 5%, Premium 7.5%, Enterprise 7.5 to 10% by user count. Customers were notified August 19, 2025; impact phases in as subscriptions renew.

Sources:Atlassian investor relations, notice of FY26 cloud pricing changesJira

August 2025

Price increase · Effective

Salesforce raises Enterprise and Unlimited Edition list prices by about 6%

Salesforce said list prices for Enterprise and Unlimited Editions of Sales Cloud, Service Cloud, Field Service and select Industries Clouds would rise by an average of 6% on August 1, 2025. It said there were no planned price changes for Foundations, Starter or Pro Editions.

Sources:Salesforce pricing update announcement, 2025Salesforce

July 2025

Price increase · Effective

QuickBooks Online Simple Start rises from $35 to $38 a month

According to Intuit's May 27, 2025 notice as relayed by accounting firms Woodard and BCS, QuickBooks Online monthly prices rose: Simple Start $35 to $38, Essentials $65 to $75, Plus $99 to $115, Advanced $235 to $275. Effective July 1, 2025 for client-billed subscriptions and August 1, 2025 for accountant-billed ones.

from$35to$38a month

Sources:Woodard report, May 27, 2025BCS, May 28, 2025QuickBooks Online

June 2025

Price increase · Announced

Slack Business+ rises from $12.50 to $15 per user a month on annual billing

In its June 17, 2025 announcement, Slack said Business+ pricing increases from $12.50 to $15 per user a month on annual billing and from $15 to $18 on monthly billing. Pro pricing stays the same. Customers who bought on Slack's website move to the new Business+ at their first renewal after August 17, 2025.

from$12.50to$15per user a month, billed annually

Sources:Slack announcement, June 17, 2025Slack help center articleSlack

April 2025

Price increase · Effective

Voiceflow Business (formerly Teams) base price rises from $125 to $150 a month

Voiceflow moved to credits on April 29, 2025: Pro is $60 a month for 10k credits, Business (formerly Teams) rises from $125 to $150 for 30k credits, and extra editor seats are $50 a month. Annual plans shift from a 20% to a 10% discount; Starter is free with 100 credits.

from$125to$150a month (Business base plan)

Sources:Voiceflow, introducing Voiceflow creditsVoiceflow

Price increase · Effective

Power BI Pro rises from $10 to $14 per user a month

According to The Register and RCP Magazine, Power BI Pro went from $10 to $14 and Premium Per User from $20 to $24 per user a month, effective April 1, 2025. Existing customers keep the previous pricing until their contract renewal, and Power BI bought through Microsoft 365 E5 is unaffected.

from$10to$14per user a month

Sources:The Register, April 2, 2025RCP Magazine, November 13, 2024Microsoft Power BI

March 2025

Price increase · Effective

Figma moves to one seat per user and raises Full seat prices

Starting March 11, 2025, Figma migrates paid plans to Full, Dev, Collab and View seats, one seat per user. Figma said Full seat price increases and prorated billing changes apply at the first renewal on or after March 11, 2025; the free Starter plan continues.

Sources:Figma pricing, seats and billing updateFigma

January 2025

Price increase · Effective

Bulutfon Economy yearly package rises from 2,650 TL to 3,790 TL

Bulutfon's 2025 price list took effect on 20 January 2025. The yearly Santral packages rose: Advantage from 3,590 to 5,090 TL, Professional from 4,490 to 6,290 TL and Premium from 5,390 to 7,590 TL.

from$2650to$3790TL a year

Sources:Bulutfon 2025 price update, January 2025Bulutfon

Price increase · Announced

Microsoft 365 Personal, now with Copilot, rises from $6.99 to $9.99 a month (US)

Microsoft added Copilot to the US consumer plans Microsoft 365 Personal and Family and raised them by $3 a month. Per CNBC, Personal went from $6.99 ($69.99 a year) to $9.99 ($99.99) and Family from $9.99 to $12.99. Existing subscribers pay it at renewal and can switch to non-Copilot plans for a limited time.

from$6.99to$9.99a month (Microsoft 365 Personal, US)

Sources:Microsoft 365 blog, January 2025CNBC via NBC New York, January 2025Microsoft Copilot

Price increase · Effective

Google Workspace Business Standard rises from $12 to $14 per user a month

Google included Gemini in Workspace Business and Enterprise plans. Computerworld reported Business Standard rising from $12 to $14 per user a month on annual billing and Business Plus from $18 to $22; Google's blog confirms the $14 figure. New customers from January 16, 2025; existing monthly plans from March 17, 2025.

from$12to$14per user a month, billed annually

Sources:Google Workspace blog, January 2025 (confirms $14 and dates)Computerworld, January 16, 2025 (old and new prices)Google Drive

September 2024

Price increase · Announced

Canva Teams jumps from $119.99 to $500 a year for some older plans

Fortune reported on September 3, 2024 that some Canva Teams subscribers on an older plan would move from $119.99 to $500 a year in early December (a U.S. example), with the first 12 months at $300. Teams customers who joined since April 2024 were already on the updated rates.

from$119.99to$500per year

Sources:Fortune, September 3, 2024TechCrunch, September 3, 2024Canva

July 2024

Price increase · Effective

Articulate 360 raises subscription prices: Teams $1,499 and Personal $1,199 a year

Articulate said it increased Articulate 360 subscription pricing on July 1, 2024: Teams is $1,499 a year per license and Personal is $1,199 a year; the article does not state the previous prices. The increase applies at renewal, and multi-year plans with locked pricing keep their rate until the contract ends. Teams now includes a Reach 360 starter plan.

Sources:Articulate support article on the pricing changeArticulate 360

March 2024

Price increase · Effective

Xero US Cashbook plan rises from $8 to $10 a month

Xero's notice says the price of Cashbook plans in the US rose from $8 to $10 a month on March 4, 2024, for new and existing plans. Xero Ledger and optional add-ons were unchanged, and existing discount or promo codes carry over until they expire.

from$8to$10per month (US Cashbook plan)

Sources:Xero US notice, Cashbook price changeXero

January 2024