QuickBooks Online is a accounting & finance tool for Small businesses, offered as freemium ($38/mo). Founded in United States in 2001. Popular alternatives include Xero, Wave, FreshBooks.
About QuickBooks Online
QuickBooks Online is the leading small-business accounting software in the United States, made by Intuit, the Mountain View company behind TurboTax and Mailchimp. It is the cloud successor to QuickBooks Desktop, which Intuit has largely stopped selling to new customers, and it is backed by a very large network of accountants and bookkeepers who already know the product.
It covers invoicing and online payments, bank feeds with automatic categorization rules, bills and expenses, receipt capture, sales tax, standard reports such as profit and loss and balance sheet, and on higher tiers inventory, project profitability, custom reporting and workflow automation. Payroll, time tracking and payments are sold as connected Intuit services, and hundreds of third-party apps integrate through its app marketplace. Intuit Assist adds AI that helps categorize transactions, send invoice reminders and surface insights. Plans are tiered by users and features, from Simple Start through Essentials and Plus to Advanced, and prices have risen frequently.
QuickBooks suits US small and mid-sized businesses, especially when their accountant already uses it. Outside the US, Xero is often the better fit with stronger multi-currency handling and local partners, and FreshBooks suits service freelancers who mainly send invoices. QuickBooks does not support Turkish e-invoice (e-fatura, e-arşiv) requirements, so businesses in Turkey rely on local software such as Paraşüt, Logo İşbaşı or Bizim Hesap.
Key features of QuickBooks Online
- Invoicing, estimates and online payments
- Bank feeds with rules and AI categorization
- Bills, expenses and receipt capture
- Sales tax tracking and reports
- Inventory and project profitability (Plus)
- Payroll add-on and accountant collaboration
Pros and cons
Pros
- Most accountants in the US know it
- Huge integration ecosystem
- Comprehensive feature set
- Strong mobile app
Cons
- Repeated price increases
- User limits per tier
- Support quality is inconsistent
- Weak fit outside the US and UK
QuickBooks Online pricing
QuickBooks Online uses a freemium model. A 30-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 1 user |
| Simple Start | $38 / mo | 1 user; promo 50% off for 3 months |
| Essentials | $85 / mo | 3 users |
| Plus | $140 / mo | 5 users |
| Advanced | $340 / mo | 25 users |
Source: quickbooks.intuit.com · checked on Oct 20, 2026
How QuickBooks Online compares in Accounting & finance
- Rank by votes
- #1 / 22
- Starting price
- $38
- Free alternatives
- 0
0 votes from members
95% above the category median ($20/mo)
Free or open-source tools in Accounting & finance
QuickBooks Online ranks #1 of 22 accounting & finance tools by community votes and is priced above most tools in the category.
Common use cases
- 1US small business doing books with an outside accountant
- 2E-commerce seller reconciling Shopify and Stripe
- 3Service firm tracking project profitability
- 4Company running payroll and accounting together
Best for
US small and mid-size businesses that work with an accountant.
Not ideal for
Businesses outside the US/UK or with local e-invoicing rules (Xero, Paraşüt).
Integrations
- Shopify
- Stripe
- PayPal
- Square
- Gusto
- Bill.com
- HubSpot
- Expensify
- 750+ apps
Our take
QuickBooks is the safe US default because your accountant uses it. Elsewhere, Xero or a local tool usually fits better.
FAQ
- What is QuickBooks Online?
- QuickBooks Online is a Accounting & finance tool: Small-business accounting standard in the US.
- How much does QuickBooks Online cost?
- QuickBooks Online uses a Freemium model; paid plans start at $38 per month.
- What are the best alternatives to QuickBooks Online?
- Community-listed alternatives to QuickBooks Online include Xero, Wave, FreshBooks, Zoho Books.
- Does QuickBooks Online have a free trial?
- Yes, QuickBooks Online offers a 30-day free trial.
- What does QuickBooks Online integrate with?
- QuickBooks Online integrates with Shopify, Stripe, PayPal, Square, Gusto, Bill.com and more.
- Which platforms does QuickBooks Online support?
- QuickBooks Online is available on web, ios, android.
- Who is QuickBooks Online for?
- US small and mid-size businesses that work with an accountant.
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