IFTTT is a workflow automation tool for Freelancers and Creators, offered as freemium ($5/mo). Founded in United States in 2010. Popular alternatives include Microsoft Power Automate.
About IFTTT
IFTTT, short for 'if this then that', is one of the original consumer automation services, founded in San Francisco in 2010. It connects apps, web services and smart home devices with simple applets: when a trigger happens in one service, an action runs in another. Its core audience is individuals automating personal routines and smart homes rather than businesses.
IFTTT integrates with hundreds of services, with particular strength in smart home brands such as Philips Hue, Google Assistant, Amazon Alexa, SmartThings and many thermostats, cameras and plugs, plus social networks, weather, location and notes apps. The free plan is limited to a small number of applets. Pro raises the limit, and Pro+ adds unlimited applets, multiple actions per applet, filter code, queries and faster polling, along with AI services for summarizing and generating text. A mobile app makes setting up and monitoring applets easy.
IFTTT is the simplest way to automate a smart home or personal workflow, and it is inexpensive. For business processes it falls short: triggers can be slower, business app coverage is thinner and logic is basic. Zapier is the standard for business automation, Make handles complex branching scenarios at lower cost, Apple Shortcuts covers on-device automation for iPhone users, and Home Assistant gives technical users local, fully controllable smart home automation.
Key features of IFTTT
- Simple applets
- Smart home integrations
- Multi-step (Pro+)
- Filters and queries
- AI services
- Mobile app
Pros and cons
Pros
- Easy
- Great for smart home
- Cheap
- Many consumer services
Cons
- Limited for business
- Free plan small
- Slower triggers
- Fewer business apps
IFTTT pricing
IFTTT uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 2 Applets |
| Pro | $4.99 / mo | $2.99/mo billed annually; 20 Applets |
| Pro+ | $14.99 / mo | $8.99/mo billed annually; unlimited Applets, multi-step |
Source: ifttt.com · checked on Oct 20, 2026
How IFTTT compares in Workflow automation
- Rank by votes
- #1 / 22
- Starting price
- $5
- Free alternatives
- 3
0 votes from members
80% below the category median ($25/mo)
Free or open-source tools in Workflow automation
IFTTT ranks #1 of 22 workflow automation tools by community votes and is priced below most tools in the category.
Common use cases
- 1Turn on lights at sunset
- 2Save Instagram posts to Drive
- 3Log workouts
- 4Notify on weather
Best for
Consumers and smart home users.
Not ideal for
Business workflows (Zapier).
Integrations
- Smart home devices
- Google Assistant
- Alexa
- Social networks
- Webhooks
Our take
IFTTT is the easiest consumer automation.
FAQ
- What is IFTTT?
- IFTTT is a Workflow automation tool: Simple applets for apps and smart home.
- How much does IFTTT cost?
- IFTTT uses a Freemium model; paid plans start at $5 per month.
- What are the best alternatives to IFTTT?
- Community-listed alternatives to IFTTT include Microsoft Power Automate.
- What does IFTTT integrate with?
- IFTTT integrates with Smart home devices, Google Assistant, Alexa, Social networks, Email, Webhooks and more.
- Which platforms does IFTTT support?
- IFTTT is available on web, ios, android.
- Who is IFTTT for?
- Consumers and smart home users.
Alternatives to IFTTT
Microsoft's workflow automation and RPA platform for Microsoft 365
Paid · $15Small businessesEnterprise
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