IFTTT is a Workflow automation tool: Simple applets for apps and smart home.

How much does IFTTT cost?

IFTTT uses a Freemium model; paid plans start at $5 per month.

What are the best alternatives to IFTTT?

Community-listed alternatives to IFTTT include Microsoft Power Automate, Zapier, Gologin, Strawberry.

What does IFTTT integrate with?

IFTTT integrates with Smart home devices, Google Assistant, Alexa, Social networks, Email, Webhooks and more.

Which platforms does IFTTT support?

IFTTT is available on web, ios, android.

IFTTT

Simple applets for apps and smart home

Freemium · $5Workflow automation

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IFTTT is a workflow automation tool for Freelancers and Creators, offered as freemium ($5/mo). Based in United States, founded in 2010. Popular alternatives include Microsoft Power Automate, Zapier, Gologin.

About IFTTT

IFTTT, short for 'if this then that', is one of the original consumer automation services, founded in San Francisco in 2010. It connects apps, web services and smart home devices with simple applets: when a trigger happens in one service, an action runs in another. Its core audience is individuals automating personal routines and smart homes rather than businesses.

IFTTT integrates with hundreds of services, with particular strength in smart home brands such as Philips Hue, Google Assistant, Amazon Alexa, SmartThings and many thermostats, cameras and plugs, plus social networks, weather, location and notes apps. The free plan is limited to a small number of applets. Pro raises the limit, and Pro+ adds unlimited applets, multiple actions per applet, filter code, queries and faster polling, along with AI services for summarizing and generating text. A mobile app makes setting up and monitoring applets easy.

IFTTT is the simplest way to automate a smart home or personal workflow, and it is inexpensive. For business processes it falls short: triggers can be slower, business app coverage is thinner and logic is basic. Zapier is the standard for business automation, Make handles complex branching scenarios at lower cost, Apple Shortcuts covers on-device automation for iPhone users, and Home Assistant gives technical users local, fully controllable smart home automation.

Key features of IFTTT

Simple applets
Smart home integrations
Multi-step (Pro+)
Filters and queries
AI services
Mobile app

Pros and cons

Pros

Easy
Great for smart home
Cheap
Many consumer services

Cons

Limited for business
Free plan small
Slower triggers
Fewer business apps

IFTTT pricing

IFTTT uses a freemium model.

Plan	Price	Includes
Free	$0	2 Applets
Pro	$4.99 / mo	$2.99/mo billed annually; 20 Applets
Pro+	$14.99 / mo	$8.99/mo billed annually; unlimited Applets, multi-step

Source: ifttt.com · checked on Oct 20, 2026

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How IFTTT compares in Workflow automation

Rank by votes: #1 / 37
Starting price: $5
Free alternatives: 8

IFTTT ranks #1 of 37 workflow automation tools by community votes and is priced below most tools in the category.

Common use cases

1Turn on lights at sunset
2Save Instagram posts to Drive
3Log workouts
4Notify on weather

Best for

Consumers and smart home users.

Not ideal for

Business workflows (Zapier).

Integrations

Smart home devices
Google Assistant
Alexa
Social networks
Email
Webhooks

Our take

IFTTT is the easiest consumer automation.

FAQ

What is IFTTT?: IFTTT is a Workflow automation tool: Simple applets for apps and smart home.
How much does IFTTT cost?: IFTTT uses a Freemium model; paid plans start at $5 per month.
What are the best alternatives to IFTTT?: Community-listed alternatives to IFTTT include Microsoft Power Automate, Zapier, Gologin, Strawberry.
What does IFTTT integrate with?: IFTTT integrates with Smart home devices, Google Assistant, Alexa, Social networks, Email, Webhooks and more.
Which platforms does IFTTT support?: IFTTT is available on web, ios, android.
Who is IFTTT for?: Consumers and smart home users.

Alternatives to IFTTT

See all 10

Microsoft Power Automate
▲ 0
Microsoft's workflow automation and RPA platform for Microsoft 365
Paid · $15Small businesses
checked Oct 20
Zapier
▲ 0
Connect 8,000+ apps without code
Freemium · $30Small businesses
checked Oct 20
Gologin
▲ 0
Multi-profile browser and cloud browser for accounts and agents
Freemium · $9Agencies
checked Oct 31
Strawberry
▲ 0
Desktop AI browser with companions that run research and admin tasks
Freemium · $20Small businesses
checked Oct 27
Glasshand
▲ 0
Rent a dedicated physical iPhone or Mac for your AI agent
Paid · $60Developers
checked Nov 6
Rerun
▲ 0
Open-source AI coworkers that run on your Claude or ChatGPT plan
Open source · $29Small businesses
checked Nov 6

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n8n
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Windmill
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Open-source developer platform for scripts, flows and apps
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checked Oct 20
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checked Oct 20
Docparser
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checked Oct 20
Customer.io
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checked Oct 20

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