Awin
Global affiliate network linking advertisers with 1M+ publishers
Awin is a affiliate & referral programs tool for E-commerce and Small businesses, offered as paid ($49/mo). Founded in Germany in 2000.
About Awin
Awin is one of the largest affiliate marketing networks in the world. It traces back to Affiliate Window, founded in the UK in 2000, which merged with Germany's zanox in 2017 to form Awin, headquartered in Berlin and part of the Axel Springer group. Awin also bought the US network ShareASale in 2017 and completed moving ShareASale advertisers onto the Awin platform in August 2025. Its core job is connecting brands with publishers, from cashback sites to creators, and tracking and paying their commissions.
Advertisers get a partner directory and marketplace, campaign and commission management, tracking, reporting and partner payments. Self-serve pricing comes in two tiers, Access for newcomers and Accelerate for growing programs, both with a monthly fee plus a percentage tracking fee on each sale, while Advanced is a custom package with managed services and full feature access. Publishers join for free.
Awin fits retailers and DTC brands that want reach: the company reports about 30,000 advertisers, a million publishers and 1,400 employees. If you want to run your own branded program with only your own partners, software such as Refersion or PartnerStack is simpler, and impact.com is the stronger choice for enterprise partnership automation beyond classic affiliates.
Before you sign, model the total cost: on a $100 sale with a 6 percent commission, the partner earns $6 and Awin takes $3.50 on Access or $2.50 on Accelerate, on top of the monthly fee. Former ShareASale accounts closed on October 6, 2025, so ShareASale-era guides are out of date.
Key features of Awin
- Directory and marketplace with more than a million publishers
- Partner recommendations and campaign discovery for new programs
- Commission rules by product, category, SKU, coupon or new customer
- Transaction tracking, auto-approval and performance reporting
- Customer journey analysis and industry benchmarks on Accelerate
- Branded private networks for your own invited partners
- Centralized partner payments and invoicing
- APIs for automating program management tasks
Pros and cons
Pros
- Very large publisher network across Europe and the Americas
- Low-risk entry plan with the first month free
- Commission rules flexible enough for complex catalogs
- Free for publishers to join
- Handles partner payments so you pay one invoice
Cons
- Per-sale tracking fee on top of commission makes costs climb with volume
- Access limits you to three commission groups
- Network approval and partner vetting take time to set up
- Advanced reporting and private networks require Accelerate or higher
- Interface and reporting feel dated next to newer partner platforms
Awin pricing
Awin uses a paid model.
| Plan | Price | Includes |
|---|---|---|
| Access | $49 / mo | +3.5% tracking fee per sale; first month free, 3-month minimum |
| Accelerate | From $99 / mo | +2.5% tracking fee per sale; APIs, benchmarks, private network |
| Advanced | Custom | All features, custom reports and commission rules |
Source: www.awin.com · checked on Oct 20, 2026
How Awin compares in Affiliate & referral programs
- Rank by votes
- #1 / 15
- Starting price
- $49
- Free alternatives
- 0
0 votes from members
At the category median of $49/mo
Free or open-source tools in Affiliate & referral programs
Awin ranks #1 of 15 affiliate & referral programs tools by community votes and is priced in line with the category.
Common use cases
- 1Retailers launching their first affiliate program
- 2Fashion and travel brands working with cashback and voucher sites
- 3Agencies running affiliate programs for several clients
- 4Content creators and bloggers earning commissions as publishers
- 5Former ShareASale advertisers continuing on the merged platform
Best for
E-commerce brands that want access to a large ready-made publisher network and are comfortable paying a fee on each sale.
Not ideal for
SaaS companies running referral or partner programs with their own customers (PartnerStack, Rewardful, Refersion).
Integrations
- Shopify
- WooCommerce
- Adobe Commerce (Magento)
- BigCommerce
- Salesforce Commerce Cloud
- Google Tag Manager
Our take
Awin is a sensible default for retailers who want affiliate reach without building a partner base from scratch. Start on Access to test demand, then move to Accelerate when volume makes the lower 2.5 percent tracking fee worth the higher monthly price.
FAQ
- What is Awin?
- Awin is a Affiliate & referral programs tool: Global affiliate network linking advertisers with 1M+ publishers.
- How much does Awin cost?
- Awin uses a Paid model; paid plans start at $49 per month.
- What does Awin integrate with?
- Awin integrates with Shopify, WooCommerce, Adobe Commerce (Magento), BigCommerce, Salesforce Commerce Cloud, Google Tag Manager and more.
- Which platforms does Awin support?
- Awin is available on web.
- Who is Awin for?
- E-commerce brands that want access to a large ready-made publisher network and are comfortable paying a fee on each sale.
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