Awin is an Affiliate & referral programs tool: Global affiliate network linking advertisers with 1M+ publishers.

How much does Awin cost?

Awin uses a Paid model; paid plans start at $49 per month.

What are the best alternatives to Awin?

Community-listed alternatives to Awin include Post Affiliate Pro, Everflow, Tapfiliate, CJ Affiliate.

What does Awin integrate with?

Awin integrates with Shopify, WooCommerce, Adobe Commerce (Magento), BigCommerce, Salesforce Commerce Cloud, Google Tag Manager and more.

Awin

Global affiliate network linking advertisers with 1M+ publishers

Paid · $49Affiliate & referral programs

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Awin is an affiliate & referral programs tool for E-commerce and Small businesses, offered as paid ($49/mo). Based in Germany, founded in 2000. Popular alternatives include Post Affiliate Pro, Everflow, Tapfiliate.

About Awin

Awin is one of the largest affiliate marketing networks in the world. It traces back to Affiliate Window, founded in the UK in 2000, which merged with Germany's zanox in 2017 to form Awin, headquartered in Berlin and part of the Axel Springer group. Awin also bought the US network ShareASale in 2017 and completed moving ShareASale advertisers onto the Awin platform in August 2025. Its core job is connecting brands with publishers, from cashback sites to creators, and tracking and paying their commissions.

Advertisers get a partner directory and marketplace, campaign and commission management, tracking, reporting and partner payments. Self-serve pricing comes in two tiers, Access for newcomers and Accelerate for growing programs, both with a monthly fee plus a percentage tracking fee on each sale, while Advanced is a custom package with managed services and full feature access. Publishers join for free.

Awin fits retailers and DTC brands that want reach: the company reports about 30,000 advertisers, a million publishers and 1,400 employees. If you want to run your own branded program with only your own partners, software such as Refersion or PartnerStack is simpler, and impact.com is the stronger choice for enterprise partnership automation beyond classic affiliates.

Before you sign, model the total cost: on a $100 sale with a 6 percent commission, the partner earns $6 and Awin takes $3.50 on Access or $2.50 on Accelerate, on top of the monthly fee. Former ShareASale accounts closed on October 6, 2025, so ShareASale-era guides are out of date.

Key features of Awin

Directory and marketplace with more than a million publishers
Partner recommendations and campaign discovery for new programs
Commission rules by product, category, SKU, coupon or new customer
Transaction tracking, auto-approval and performance reporting
Customer journey analysis and industry benchmarks on Accelerate
Branded private networks for your own invited partners
Centralized partner payments and invoicing
APIs for automating program management tasks

Pros and cons

Pros

Very large publisher network across Europe and the Americas
Low-risk entry plan with the first month free
Commission rules flexible enough for complex catalogs
Free for publishers to join
Handles partner payments so you pay one invoice

Cons

Per-sale tracking fee on top of commission makes costs climb with volume
Access limits you to three commission groups
Network approval and partner vetting take time to set up
Advanced reporting and private networks require Accelerate or higher
Interface and reporting feel dated next to newer partner platforms

Awin pricing

Awin uses a paid model.

Plan	Price	Includes
Access	$49 / mo	+3.5% tracking fee per sale; first month free, 3-month minimum
Accelerate	From $99 / mo	+2.5% tracking fee per sale; APIs, benchmarks, private network
Advanced	Custom	All features, custom reports and commission rules

Source: www.awin.com · checked on Oct 20, 2026

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How Awin compares in Affiliate & referral programs

Rank by votes: #1 / 16
Starting price: $49
Free alternatives: 0

Awin ranks #1 of 16 affiliate & referral programs tools by community votes and is priced in line with the category.

Common use cases

1Retailers launching their first affiliate program
2Fashion and travel brands working with cashback and voucher sites
3Agencies running affiliate programs for several clients
4Content creators and bloggers earning commissions as publishers
5Former ShareASale advertisers continuing on the merged platform

Best for

E-commerce brands that want access to a large ready-made publisher network and are comfortable paying a fee on each sale.

Not ideal for

SaaS companies running referral or partner programs with their own customers (PartnerStack, Rewardful, Refersion).

Integrations

Shopify
WooCommerce
Adobe Commerce (Magento)
BigCommerce
Salesforce Commerce Cloud
Google Tag Manager

Our take

Awin is a sensible default for retailers who want affiliate reach without building a partner base from scratch. Start on Access to test demand, then move to Accelerate when volume makes the lower 2.5 percent tracking fee worth the higher monthly price.

FAQ

What is Awin?: Awin is an Affiliate & referral programs tool: Global affiliate network linking advertisers with 1M+ publishers.
How much does Awin cost?: Awin uses a Paid model; paid plans start at $49 per month.
What are the best alternatives to Awin?: Community-listed alternatives to Awin include Post Affiliate Pro, Everflow, Tapfiliate, CJ Affiliate.
What does Awin integrate with?: Awin integrates with Shopify, WooCommerce, Adobe Commerce (Magento), BigCommerce, Salesforce Commerce Cloud, Google Tag Manager and more.
Which platforms does Awin support?: Awin is available on web.
Who is Awin for?: E-commerce brands that want access to a large ready-made publisher network and are comfortable paying a fee on each sale.

Alternatives to Awin

See all 10

Post Affiliate Pro
▲ 0
Veteran affiliate tracking with multi-tier and recurring commissions
Paid · $89E-commerce
checked Oct 20
Everflow
▲ 0
Affiliate and partner tracking with flexible payouts and attribution
PaidE-commerce
checked Oct 20
Tapfiliate
▲ 0
Affiliate and referral tracking software for SaaS and e-commerce
Paid · $89E-commerce
checked Oct 20
CJ Affiliate
▲ 0
Large affiliate network connecting brands with publishers and creators
PaidE-commerce
checked Oct 20
PartnerStack
▲ 0
Partner ecosystem platform for B2B SaaS
PaidEnterprise
checked Oct 20
Refersion
▲ 0
Affiliate and influencer program software for Shopify and DTC brands
Paid · $39E-commerce
checked Oct 20

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ReferralCandy
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GrowSurf
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PromoteKit
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Affiliate program for Stripe in one line of code
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Tolt
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Affiliate software built for SaaS
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FirstPromoter
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Affiliate and referral tracking for subscription businesses
Paid · $49Small businesses
checked Oct 20

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