Loom is a video & screen recording tool for Small businesses and Freelancers, offered as freemium ($18/mo). Founded in United States in 2015. Popular alternatives include Tella, Screen Studio, Vidyard.
About Loom
Loom is an asynchronous video messaging tool founded in San Francisco in 2015 and acquired by Atlassian in 2023. It made the quick screen recording a normal way to communicate at work: instead of scheduling a meeting or writing a long message, people record a short video and share a link.
Loom records your screen, camera or both from a desktop app, Chrome extension or mobile app, and the video is uploaded while you record, so a shareable link is ready the moment you stop. Viewers can watch at higher speed, leave time-stamped comments and emoji reactions, and see transcripts and captions. Creators get basic trimming and editing, call-to-action buttons, viewer insights and privacy controls. AI features generate titles, summaries and chapters, remove filler words and silences, and turn videos into documents or messages. Integrations embed Loom in Slack, Gmail, Notion, Jira, Confluence, GitHub and Salesforce. The free Starter plan limits each person to 25 videos of up to 5 minutes, while Business plans remove limits and add branding controls, and Enterprise adds SSO, SCIM and advanced security.
Loom fits distributed teams, product and engineering groups, sales reps sending personalized videos and support teams explaining fixes. For polished product demos and marketing videos with zoom effects, Tella, Screen Studio and Descript produce better-looking output, and Vidyard is popular for sales video. Loom's advantage is speed, simplicity and how widely recipients already recognize it.
Key features of Loom
- Instant screen and camera recording with shareable links
- Viewer reactions, comments and engagement insights
- AI titles, summaries, chapters and transcripts
- Trim, stitch and filler-word removal
- Workspace library, folders and custom domains
- Integrations with Slack, Jira, Confluence, Gmail and Notion
Pros and cons
Pros
- Fastest record-to-share workflow
- Ubiquitous; recipients need no account
- Good AI summaries and transcripts
- Strong Atlassian integrations
Cons
- Free plan's 5-minute cap is restrictive
- Editing is basic compared with Descript
- Per-creator pricing for large teams
- Video quality and effects trail Tella or Screen Studio
Loom pricing
Loom uses a freemium model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Starter | $0 | 25 recordings, 5-minute limit |
| Business | $18 / user/mo | $15/mo billed annually; unlimited videos, no branding |
| Business + AI | $24 / user/mo | $20/mo billed annually; Loom AI editing |
| Enterprise | Custom | SSO, SCIM, advanced security |
Source: www.atlassian.com · checked on Oct 20, 2026
How Loom compares in Video & screen recording
- Rank by votes
- #1 / 20
- Starting price
- $18
- Free alternatives
- 0
0 votes from members
18% below the category median ($22/mo)
Free or open-source tools in Video & screen recording
Loom ranks #1 of 20 video & screen recording tools by community votes and is priced below most tools in the category.
Common use cases
- 1Async updates replacing status meetings
- 2Bug reports and design feedback with screen context
- 3Customer support walkthroughs
- 4Sales demos and follow-ups
Best for
Remote and hybrid teams communicating asynchronously across product, support and sales.
Not ideal for
Marketing demo videos that need polish (Tella, Screen Studio) or full editing (Descript).
Integrations
- Slack
- Gmail
- Notion
- Jira
- Confluence
- GitHub
- Zendesk
- Salesforce
- HubSpot
Our take
Loom is still the fastest way to explain something with your screen. Business is worth it for teams that record daily; for occasional polished demos, pair it with Tella.
FAQ
- What is Loom?
- Loom is a Video & screen recording tool: Async video messages for work.
- How much does Loom cost?
- Loom uses a Freemium model; paid plans start at $18 per month.
- What are the best alternatives to Loom?
- Community-listed alternatives to Loom include Tella, Screen Studio, Vidyard, Kommodo.
- Does Loom have a free trial?
- Yes, Loom offers a 14-day free trial.
- What does Loom integrate with?
- Loom integrates with Slack, Gmail, Notion, Jira, Confluence, GitHub and more.
- Which platforms does Loom support?
- Loom is available on web, macos, windows, ios, android.
- Who is Loom for?
- Remote and hybrid teams communicating asynchronously across product, support and sales.
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