QuestionPro vs Yotpo
QuestionPro and Yotpo are both Customer feedback & roadmaps tools. Here is how they compare on pricing, audience, platforms and community votes.
Survey and market research platform with panels and advanced analysis
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Freemium · $99 | Freemium · $89 |
| Built for | Enterprise, Small businesses | E-commerce, Small businesses, Enterprise |
| Platforms | web, ios, android | web |
| Country | US · 2005 | US · 2011 |
| Community votes | 0 | 1 |
| Rating | — | — |
QuestionPro
QuestionPro is an online survey and research platform founded in 2005 in Seattle by Vivek Bhaskaran. The company is now headquartered in Austin, Texas and has grown through acquisitions such as WorkXO, CareExperience and Enprecis. Its core job is building surveys and analysing responses with more statistical depth than basic form builders.
The survey builder has branching and skip logic, 350+ templates, translation into 100+ languages and an offline mobile app for field data. The Research Suite adds conjoint analysis, MaxDiff, A/B testing, online research communities and access to a panel of more than 22 million respondents. Separate platforms cover customer experience (NPS, sentiment, closed-loop case management) and workforce surveys (engagement, 360 feedback). The free Essentials plan allows one user and 200 responses per survey; Advanced and Team Edition are billed annually per user, while Research Suite, CX and Workforce are quote-based.
QuestionPro fits market researchers, universities and mid-size companies that need advanced methods at a lower price than Qualtrics. Listed paid prices assume annual billing, the interface is dense, and response caps apply. SurveyMonkey is easier and offers monthly billing, Qualtrics is the deeper enterprise experience-management suite at a higher price, and SurveySparrow focuses on conversational, chat-style surveys.
Buying tip: the Advanced plan has a 10-day free trial and is where most paid features live; if you need five or more seats, Team Edition is cheaper per user and raises the response cap to 100,000 a year.
Yotpo
Yotpo is an e-commerce retention platform founded in 2011 by Tomer Tagrin and Omri Cohen, with offices in New York, Tel Aviv, London, Toronto, Sofia and Sydney. It says more than 35,000 brands in 100 countries use it, from Shopify stores to enterprise retailers. Its core job is collecting customer reviews and photos, showing them on product pages and running loyalty and referral programs that bring shoppers back.
Reviews & UGC sends review requests, displays star ratings, photo and video reviews and Q&A on-site, feeds Google seller ratings, writes AI review summaries and syndicates reviews to retailers. Loyalty & Referrals covers points, VIP tiers, rewards and refer-a-friend campaigns. A newer Discover product tracks how AI assistants such as ChatGPT describe and recommend your products. Plans are priced by monthly order volume, with a limited free Reviews plan and a free Loyalty plan.
Yotpo fits growing DTC brands on Shopify and mid-market retailers that want reviews and loyalty from one vendor. It costs more than review-only apps such as Judge.me or Okendo, and order caps push stores up tiers quickly. ReferralCandy and GrowSurf are lighter options for referrals only, and Klaviyo now offers built-in reviews for brands already on its email platform.
Buying tip: Yotpo used to sell SMS, email and subscriptions, but its current site lists only Reviews, Loyalty and Discover, so plan on a separate messaging tool. The pricing FAQ mentions Reviews from $15 a month while the plan card shows $89, so confirm the quote.