Happy Valley

QuestionPro vs Yotpo

QuestionPro and Yotpo are both customer feedback & roadmaps tools. QuestionPro is aimed at enterprise and small businesses, while Yotpo is aimed at E-commerce and small businesses. Yotpo costs less, from $89/mo versus $99/mo for QuestionPro. Both have a free plan.

QuestionPro

Survey and market research platform with panels and advanced analysis

Yotpo

Product reviews, UGC and loyalty programs for e-commerce brands

PricingFreemium · $99Freemium · $89
Starting price$99/mo$89/mo
Free planYesYes
Free trial10 days—
Built forEnterprise, Small businessesE-commerce, Small businesses, Enterprise
Platformsweb, ios, androidweb
CountryUS · 2005US · 2011
Rating——

Choose QuestionPro if

Market researchers, universities and mid-size companies that need advanced survey methods and a respondent panel without Qualtrics pricing.

  • Advanced research methods cheaper than Qualtrics
  • Usable free plan for small surveys
  • Very broad language support for multinational studies

Look elsewhere if: Teams running occasional simple surveys who want monthly billing or a lighter tool (SurveyMonkey, Typeform).

Choose Yotpo if

Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.

  • Reviews and loyalty from one vendor with shared customer data
  • Mature, customizable on-site widgets
  • Strong Shopify and Shopify Plus support

Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).

QuestionPro vs Yotpo pricing

QuestionPro

  • Essentials$01 user, 200 responses per survey, 30 question types
  • Advanced$99/user/moBilled annually; 25K responses/yr, 10-day free trial
  • Team Edition$83/user/moBilled annually; 5+ users, 100K responses/yr
  • Research SuiteCustom10+ users, conjoint, MaxDiff, communities; contact sales
  • CX / WorkforceCustomCustomer and employee experience platforms; quote-based

Yotpo

  • Reviews Free$0Limited plan for up to 50 orders per month
  • Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
  • Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
  • Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
  • Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API

QuestionPro · Key features

  • Survey builder with branching, skip logic and piping
  • 350+ templates and translation into 100+ languages
  • Offline mobile app for field and in-person data collection
  • Conjoint analysis, MaxDiff and A/B testing in Research Suite
  • Access to a research panel of more than 22 million respondents
  • NPS, sentiment analysis and closed-loop follow-up for CX programs

Cons

  • Advanced and Team prices are quoted for annual billing
  • Interface is dense with a learning curve
  • Response caps on Advanced and Team plans

Yotpo · Key features

  • Automated review request emails with photo and video upload
  • On-site star ratings, review widgets and Q&A
  • Google seller ratings and review syndication to retailers
  • AI review summaries and AI-assisted review writing for shoppers
  • Points, VIP tiers, rewards and refer-a-friend programs
  • Discover tracking of how AI assistants recommend your products

Cons

  • Paid tiers are pricey compared with review-only apps
  • Order caps push growing stores into higher plans quickly
  • Premium and Enterprise need sales calls and custom quotes

QuestionPro vs Yotpo: FAQ

Which is cheaper, QuestionPro or Yotpo?

Yotpo starts at $89/mo and QuestionPro at $99/mo. Both prices are checked on the vendors' own pricing pages.

Do QuestionPro and Yotpo have a free plan?

Yes, both QuestionPro and Yotpo have a free plan; paid plans add more usage and features.

Not sure yet?