Attio vs Nutshell

Attio is a CRM from London-based Attio Ltd that is built like a database rather than a fixed sales pipeline. Objects (people, companies, deals or anything you define, such as workspaces or subscriptions), attributes and relationships are fully customizable, and every list is a filterable, sortable view over that data. Connecting Gmail, Google Calendar or Outlook lets Attio create records automatically and enrich people and companies, so the CRM fills itself as the team works.

On top of the data model sit workflows with triggers, branches and AI steps, reports for pipeline and activity, email sequences and, on Pro, call recording with AI summaries. The REST API and webhooks are first-class, which attracts startups that want product usage data to live next to customer data. Pricing is per seat: a free plan for up to three seats, then Plus, Pro and Enterprise, with SAML SSO, unlimited objects and audit logs at the top.

Attio suits startups and tech companies whose go-to-market teams like Notion- or Linear-style software and want to model their own business. It is thinner on marketing automation, support ticketing and ready-made integrations than HubSpot, and lacks the enterprise depth of Salesforce. Folk is a lighter relationship CRM for small teams, while Pipedrive remains simpler for classic deal pipelines.

Nutshell is a sales CRM for small and mid-sized B2B teams, based in Ann Arbor, Michigan, and operating since 2009. It is owned by WebFX, the US digital marketing agency, which acquired it in 2022, and says it serves more than 5,000 companies in 50 countries. The core job is to give sales teams a simple pipeline with contacts, deals and activities, and to put the email marketing and lead capture tools those teams need in the same place.

Every plan includes unlimited contacts and storage, two-way Gmail and Outlook sync, web chat with an AI chatbot, a form builder and landing pages, and basic email marketing. Higher tiers add sales quotas and lead routing (Growth), five custom pipelines, sales automation and a meeting scheduler (Pro), audit logs and territories (Business), and SSO plus SQL data access (Enterprise). In late 2025 Nutshell added native Zoom, Google Meet and Microsoft Teams integrations that record, transcribe and summarise calls inside the CRM. Paid add-ons cover advanced marketing ($49/month), an SMS and WhatsApp inbox, prospecting and proposals. Plans run from $19 per user monthly, with about 11 to 32% off when billed annually.

Nutshell suits teams of 3 to 50 who find HubSpot too expensive and want more marketing than Pipedrive includes. Pipedrive has a larger app marketplace, Zoho CRM is more customisable at a lower price, and Close is better for high-volume calling.

Buying tip: the Foundation plan caps you at 100 open leads, so most active sales teams should budget for Growth or Pro. The 14-day trial needs no card.