ActiveCampaign vs Nutshell
ActiveCampaign and Nutshell are both email marketing tools. ActiveCampaign is aimed at small businesses and E-commerce, while Nutshell is aimed at small businesses and agencies.
Email marketing and automation platform for SMBs and ecommerce
Small-business CRM with built-in email marketing and AI notetaker
| Pricing | Paid · $19 | Paid · $19 |
| Starting price | $19/mo | $19/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, E-commerce, Agencies | Small businesses, Agencies |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2003 | US |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose Nutshell if
Small B2B sales teams that want an easy CRM with email marketing, chat and forms built in and human support included.
- CRM and email marketing in one bill
- Unlimited contacts and storage on all plans
- Free live support on every tier
Look elsewhere if: Teams needing a large app ecosystem, a free CRM or heavy outbound calling (HubSpot, Pipedrive, Close).
ActiveCampaign vs Nutshell pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
Nutshell
- Foundation$19/user/mo$13 billed annually; 100 open leads limit
- Growth$32/user/mo$25 billed annually; quotas, lead assignment rules
- Pro$49/user/mo$42 billed annually; 5 pipelines, sales automation
- Business$67/user/mo$59 billed annually; 10 pipelines, audit log
- Enterprise$89/user/mo$79 billed annually; SSO, SQL access, phone support
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
Nutshell · Key features
- Drag-and-drop pipelines with custom stages and stage goals
- Two-way Gmail and Outlook email and calendar sync
- AI notetaker for Zoom, Google Meet and Microsoft Teams calls
- Built-in email marketing with segmentation and automation
- Web chat, AI chatbot, forms and landing pages on every plan
- Quotes, invoices and contracts with e-signatures as an add-on
Cons
- Foundation is limited to 100 open leads
- Advanced marketing, SMS and prospecting are paid add-ons
- Smaller integration marketplace than HubSpot or Pipedrive
ActiveCampaign vs Nutshell: FAQ
Do ActiveCampaign and Nutshell have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. Nutshell has no free plan, a 14-day free trial.