Best Klaviyo alternatives in 2026
The best Klaviyo alternatives in 2026 are Yotpo, Omnisend, Segmentify. Yotpo has a free plan. Omnisend costs less, from $16/mo versus $20/mo for Klaviyo.
Why people look for Klaviyo alternatives
- Gets expensive as active profile counts grow
- SMS is limited to supported countries and priced per credit
- Learning curve for advanced segmentation and analytics
- Less suited to non-ecommerce or B2B use cases
- Klaviyo starts at $20/mo (Freemium).
Best Klaviyo alternative by need
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | Yotpo Product reviews, UGC and loyalty programs for e-commerce brands | Freemium | $89/mo | E-commerce, Small businesses, Enterprise | web | 1 |
| 2 | Omnisend Email and SMS marketing automation built for online stores | Freemium | $16/mo | E-commerce, Small businesses | web | 0 |
| 3 | Segmentify E-commerce personalization and product recommendations | Paid | — | E-commerce, Enterprise | web | 0 |
| 4 | HubSpot CRM platform with free core and paid hubs | Freemium | $20/mo | Small businesses, Enterprise, Agencies | web, ios, android | 0 |
| 5 | ActiveCampaign Email marketing and automation platform for SMBs and ecommerce | Paid | $19/mo | Small businesses, E-commerce, Agencies | web, ios, android | 0 |
| 6 | Mobildev Turkish bulk SMS, e-mail and consent management platform | Paid | — | Small businesses, Enterprise, E-commerce | web | 0 |
| 7 | Customer.io Behavior-triggered messaging across channels | Paid | $100/mo | Small businesses, Enterprise | web | 0 |
| 8 | Netgsm Bulk SMS, cloud telephony and messaging for Turkish businesses | Paid | — | Small businesses, Enterprise, Developers | web, ios, android | 0 |
| 9 | Related Digital Omnichannel marketing platform, formerly Euro.message | Paid | — | Enterprise, E-commerce | web, ios, android | 0 |
| 10 | D·engage Customer data and omnichannel messaging platform with on-prem option | Paid | — | Enterprise, E-commerce | web | 0 |
10 Klaviyo alternatives compared
- 1
Yotpo
Product reviews, UGC and loyalty programs for e-commerce brands
Best for: Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- 2
Omnisend
Email and SMS marketing automation built for online stores
Best for: Small and mid-sized Shopify, WooCommerce and BigCommerce stores that want email and SMS automation without Klaviyo prices.
- 3
Segmentify
E-commerce personalization and product recommendations
Best for: Mid-market and enterprise online retailers.
- 4
HubSpot
CRM platform with free core and paid hubs
Best for: Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
Freemium · $20Klaviyo vs HubSpot - 5
ActiveCampaign
Email marketing and automation platform for SMBs and ecommerce
Best for: Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- 6
Mobildev
Turkish bulk SMS, e-mail and consent management platform
Best for: Turkish brands sending large SMS volumes that need İYS integration and provable consent records alongside messaging.
- 7
Customer.io
Behavior-triggered messaging across channels
Best for: Product-led SaaS and apps with event data who need multichannel lifecycle automation.
- 8
Netgsm
Bulk SMS, cloud telephony and messaging for Turkish businesses
Best for: Turkish businesses needing SMS and telephony.
- 9
Related Digital
Omnichannel marketing platform, formerly Euro.message
Best for: Mid-market and enterprise brands in Turkey.
- 10
D·engage
Customer data and omnichannel messaging platform with on-prem option
Best for: Large retailers, airlines, banks and telcos that need a CDP plus high-volume omnichannel messaging, including on-premise deployments.
Klaviyo alternatives: FAQ
What is the best alternative to Klaviyo?
Based on features, audience and market presence, the strongest Klaviyo alternatives are Yotpo, Omnisend, Segmentify. Yotpo is the closest match for most teams.
Is there a free alternative to Klaviyo?
Yotpo has a free plan with limits; paid plans unlock more. Other alternatives to Klaviyo with a free or freemium option include Omnisend, HubSpot.
What is cheaper than Klaviyo?
Omnisend starts at $16/mo, while Klaviyo starts at $20/mo. Prices are checked on each vendor's own pricing page.