Best Klaviyo alternatives in 2026
The best Klaviyo alternatives in 2026 are Omnisend, Yotpo, TopMessage. Omnisend has a free plan. Omnisend costs less, from $16/mo versus $20/mo for Klaviyo.
Why people look for Klaviyo alternatives
- Gets expensive as active profile counts grow
- SMS is limited to supported countries and priced per credit
- Learning curve for advanced segmentation and analytics
- Less suited to non-ecommerce or B2B use cases
- Klaviyo starts at $20/mo (Freemium).
Best Klaviyo alternative by need
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | Omnisend Email and SMS marketing automation built for online stores | Freemium | $16/mo | E-commerce, Small businesses | web | 0 |
| 2 | Yotpo Product reviews, UGC and loyalty programs for e-commerce brands | Freemium | $89/mo | E-commerce, Small businesses, Enterprise | web | 1 |
| 3 | TopMessage SMS and WhatsApp campaigns, inbox and APIs with an AI agent | Freemium | $20/mo | Small businesses, E-commerce, Developers | web | 0 |
| 4 | Segmentify E-commerce personalization and product recommendations | Paid | — | E-commerce, Enterprise | web | 0 |
| 5 | HubSpot CRM platform with free core and paid hubs | Freemium | $20/mo | Small businesses, Enterprise, Agencies | web, ios, android | 0 |
| 6 | ActiveCampaign Email marketing and automation platform for SMBs and ecommerce | Paid | $19/mo | Small businesses, E-commerce, Agencies | web, ios, android | 0 |
| 7 | Mobildev Turkish bulk SMS, e-mail and consent management platform | Paid | — | Small businesses, Enterprise, E-commerce | web | 0 |
| 8 | Customer.io Behavior-triggered messaging across channels | Paid | $100/mo | Small businesses, Enterprise | web | 0 |
| 9 | Netgsm Bulk SMS, cloud telephony and messaging for Turkish businesses | Paid | — | Small businesses, Enterprise, Developers | web, ios, android | 0 |
| 10 | Related Digital Omnichannel marketing platform, formerly Euro.message | Paid | — | Enterprise, E-commerce | web, ios, android | 0 |
10 Klaviyo alternatives compared
- 1
Omnisend
Email and SMS marketing automation built for online stores
Best for: Small and mid-sized Shopify, WooCommerce and BigCommerce stores that want email and SMS automation without Klaviyo prices.
- 2
Yotpo
Product reviews, UGC and loyalty programs for e-commerce brands
Best for: Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- 3
TopMessage
SMS and WhatsApp campaigns, inbox and APIs with an AI agent
Best for: Small businesses and event teams that want SMS and WhatsApp campaigns, replies and verification in one self-service tool.
Freemium · $20Klaviyo vs TopMessage - 4
Segmentify
E-commerce personalization and product recommendations
Best for: Mid-market and enterprise online retailers.
- 5
HubSpot
CRM platform with free core and paid hubs
Best for: Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
Freemium · $20Klaviyo vs HubSpot - 6
ActiveCampaign
Email marketing and automation platform for SMBs and ecommerce
Best for: Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- 7
Mobildev
Turkish bulk SMS, e-mail and consent management platform
Best for: Turkish brands sending large SMS volumes that need İYS integration and provable consent records alongside messaging.
- 8
Customer.io
Behavior-triggered messaging across channels
Best for: Product-led SaaS and apps with event data who need multichannel lifecycle automation.
- 9
Netgsm
Bulk SMS, cloud telephony and messaging for Turkish businesses
Best for: Turkish businesses needing SMS and telephony.
- 10
Related Digital
Omnichannel marketing platform, formerly Euro.message
Best for: Mid-market and enterprise brands in Turkey.
Klaviyo alternatives: FAQ
What is the best alternative to Klaviyo?
Based on features, audience and market presence, the strongest Klaviyo alternatives are Omnisend, Yotpo, TopMessage. Omnisend is the closest match for most teams.
Is there a free alternative to Klaviyo?
Omnisend has a free plan with limits; paid plans unlock more. Other alternatives to Klaviyo with a free or freemium option include Yotpo, TopMessage, HubSpot.
What is cheaper than Klaviyo?
Omnisend starts at $16/mo, while Klaviyo starts at $20/mo. Prices are checked on each vendor's own pricing page.