ActiveCampaign vs Klaviyo
ActiveCampaign and Klaviyo are both email marketing tools. ActiveCampaign is aimed at small businesses and E-commerce, while Klaviyo is aimed at E-commerce and small businesses. ActiveCampaign costs less, from $19/mo versus $20/mo for Klaviyo. Only Klaviyo has a free plan.
Email marketing and automation platform for SMBs and ecommerce
Email, SMS and customer data platform built for ecommerce brands
| Pricing | Paid · $19 | Freemium · $20 |
| Starting price | $19/mo | $20/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, E-commerce, Agencies | E-commerce, Small businesses, Agencies, Enterprise |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2003 | US · 2012 |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose Klaviyo if
Ecommerce brands, especially on Shopify, that want data-driven email and SMS automation with clear revenue attribution.
- Best-in-class ecommerce data integration, especially with Shopify
- Powerful segmentation and automation templates out of the box
- Clear revenue attribution makes ROI easy to prove
Look elsewhere if: Bloggers, B2B companies or very price-sensitive senders with large lists (Mailchimp, Brevo, Customer.io).
ActiveCampaign vs Klaviyo pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
Klaviyo
- Free$0250 active profiles, 500 sends/mo, $5 mobile messages, $5 Composer
- Email$20/moFrom 500 active profiles; price scales with profile count
- Email + SMS$35/moFrom 500 profiles; includes monthly SMS/MMS credits
- Composer$20/moAI marketing agent add-on; $10 top-ups for extra usage
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
Klaviyo · Key features
- Real-time sync of orders, browsing and catalog data from Shopify and others
- Prebuilt flows for abandoned cart, browse abandonment and win-back
- Email, SMS, MMS, WhatsApp and mobile push in one platform
- Predictive analytics for customer lifetime value and churn risk
- Signup forms and pop-ups with A/B testing
- Composer AI agent that builds campaigns and flows from prompts
Cons
- Gets expensive as active profile counts grow
- SMS is limited to supported countries and priced per credit
- Learning curve for advanced segmentation and analytics
ActiveCampaign vs Klaviyo: FAQ
Which is cheaper, ActiveCampaign or Klaviyo?
ActiveCampaign starts at $19/mo and Klaviyo at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do ActiveCampaign and Klaviyo have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. Klaviyo has a free plan.