Klaviyo vs Yotpo
Klaviyo and Yotpo are both E-commerce tools. Here is how they compare on pricing, audience, platforms and community votes.
Email, SMS and customer data platform built for ecommerce brands
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Freemium · $20 | Freemium · $89 |
| Built for | E-commerce, Small businesses, Agencies, Enterprise | E-commerce, Small businesses, Enterprise |
| Platforms | web, ios, android | web |
| Country | US · 2012 | US · 2011 |
| Community votes | 0 | 1 |
| Rating | — | — |
Klaviyo
Klaviyo is a marketing automation and customer data platform founded in Boston in 2012 by Andrew Bialecki and Ed Hallen, and listed on the New York Stock Exchange since its 2023 IPO. It became the default email tool for Shopify stores by syncing order, browsing and product data in real time, so brands can send messages based on what each customer actually did. Klaviyo now describes itself as a B2C CRM covering marketing, service and analytics.
Core capabilities are email and SMS campaigns, automated flows such as abandoned cart and post-purchase, signup forms, deep segmentation, predictive analytics for lifetime value and churn risk, reviews, WhatsApp and mobile push. Customer Hub, Helpdesk and the AI Customer Agent extend it into support, and Composer is an AI agent that builds campaigns and flows from a prompt. Pricing is based on active profiles: the free plan covers 250 profiles, Email starts at $20 per month for 500 profiles and rises with list size, and SMS credits are bought on top.
Klaviyo fits Shopify and other ecommerce brands that want revenue attribution and data-driven automation. Mailchimp is simpler and cheaper for general newsletters, Brevo prices by send volume rather than contacts and suits budget-conscious stores, and Customer.io targets product-led SaaS messaging.
Buying tip: Klaviyo bills on active profiles, so suppressing unengaged contacts directly lowers your bill. SMS is available only in supported countries and is priced per credit by destination, and Composer adds $20 per month with usage-based overages.
Yotpo
Yotpo is an e-commerce retention platform founded in 2011 by Tomer Tagrin and Omri Cohen, with offices in New York, Tel Aviv, London, Toronto, Sofia and Sydney. It says more than 35,000 brands in 100 countries use it, from Shopify stores to enterprise retailers. Its core job is collecting customer reviews and photos, showing them on product pages and running loyalty and referral programs that bring shoppers back.
Reviews & UGC sends review requests, displays star ratings, photo and video reviews and Q&A on-site, feeds Google seller ratings, writes AI review summaries and syndicates reviews to retailers. Loyalty & Referrals covers points, VIP tiers, rewards and refer-a-friend campaigns. A newer Discover product tracks how AI assistants such as ChatGPT describe and recommend your products. Plans are priced by monthly order volume, with a limited free Reviews plan and a free Loyalty plan.
Yotpo fits growing DTC brands on Shopify and mid-market retailers that want reviews and loyalty from one vendor. It costs more than review-only apps such as Judge.me or Okendo, and order caps push stores up tiers quickly. ReferralCandy and GrowSurf are lighter options for referrals only, and Klaviyo now offers built-in reviews for brands already on its email platform.
Buying tip: Yotpo used to sell SMS, email and subscriptions, but its current site lists only Reviews, Loyalty and Discover, so plan on a separate messaging tool. The pricing FAQ mentions Reviews from $15 a month while the plan card shows $89, so confirm the quote.