Yotpo
Product reviews, UGC and loyalty programs for e-commerce brands
Yotpo is a e-commerce tool for E-commerce and Small businesses, offered as freemium ($89/mo). Founded in United States in 2011.
About Yotpo
Yotpo is an e-commerce retention platform founded in 2011 by Tomer Tagrin and Omri Cohen, with offices in New York, Tel Aviv, London, Toronto, Sofia and Sydney. It says more than 35,000 brands in 100 countries use it, from Shopify stores to enterprise retailers. Its core job is collecting customer reviews and photos, showing them on product pages and running loyalty and referral programs that bring shoppers back.
Reviews & UGC sends review requests, displays star ratings, photo and video reviews and Q&A on-site, feeds Google seller ratings, writes AI review summaries and syndicates reviews to retailers. Loyalty & Referrals covers points, VIP tiers, rewards and refer-a-friend campaigns. A newer Discover product tracks how AI assistants such as ChatGPT describe and recommend your products. Plans are priced by monthly order volume, with a limited free Reviews plan and a free Loyalty plan.
Yotpo fits growing DTC brands on Shopify and mid-market retailers that want reviews and loyalty from one vendor. It costs more than review-only apps such as Judge.me or Okendo, and order caps push stores up tiers quickly. ReferralCandy and GrowSurf are lighter options for referrals only, and Klaviyo now offers built-in reviews for brands already on its email platform.
Buying tip: Yotpo used to sell SMS, email and subscriptions, but its current site lists only Reviews, Loyalty and Discover, so plan on a separate messaging tool. The pricing FAQ mentions Reviews from $15 a month while the plan card shows $89, so confirm the quote.
Key features of Yotpo
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
- 180+ integrations including Shopify, Klaviyo and Gorgias
- Multilingual review widgets and translated review emails
Pros and cons
Pros
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
- Free plans for both Reviews and Loyalty to start
- Retail syndication and seller ratings on higher tiers
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
- No longer offers its own SMS or email, so you need another tool
- Conflicting starting prices on the pricing page
Yotpo pricing
Yotpo uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Reviews Free | $0 | Limited plan for up to 50 orders per month |
| Reviews Starter | $89 / mo | Up to 500 orders/mo; branded reviews and on-site display |
| Reviews Pro | $169 / mo | Adds Google seller ratings and AI display and writing tools |
| Loyalty & Referrals | From $199 / mo | Free plan available; paid tiers start at $199/mo |
| Premium / Enterprise | Custom | AI summaries, syndication, dedicated CSM, custom API |
Source: www.yotpo.com · checked on Oct 20, 2026
How Yotpo compares in E-commerce
- Rank by votes
- #1 / 36
- Starting price
- $89
- Free alternatives
- 3
1 vote from members
207% above the category median ($29/mo)
Free or open-source tools in E-commerce
Yotpo ranks #1 of 36 e-commerce tools by community votes and is priced above most tools in the category.
Common use cases
- 1Collecting photo reviews after delivery for a fashion brand
- 2Showing Google seller ratings in shopping ads
- 3Running a points and VIP program to raise repeat purchase rate
- 4Referral campaigns that reward customers for invites
- 5Syndicating reviews to retail partners
- 6Monitoring how AI assistants describe your products
Best for
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
Not ideal for
Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
Integrations
- Shopify
- BigCommerce
- Adobe Commerce
- Salesforce Commerce Cloud
- Klaviyo
- Gorgias
- Zendesk
Our take
Yotpo is a solid, mature choice for brands that want reviews and loyalty working together. Start on the free plans, move to Reviews Pro when seller ratings matter, and compare quotes with review-only apps before committing to higher tiers.
FAQ
- What is Yotpo?
- Yotpo is a E-commerce tool: Product reviews, UGC and loyalty programs for e-commerce brands.
- How much does Yotpo cost?
- Yotpo uses a Freemium model; paid plans start at $89 per month.
- What does Yotpo integrate with?
- Yotpo integrates with Shopify, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud, Klaviyo, Gorgias and more.
- Which platforms does Yotpo support?
- Yotpo is available on web.
- Who is Yotpo for?
- Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
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