AXL vs Capsule CRM
AXL and Capsule CRM are both CRM tools. AXL is aimed at small businesses and creators, while Capsule CRM is aimed at small businesses and freelancers. Capsule CRM costs less, from $18/mo versus $49/mo for AXL. Both have a free plan.
Sales and marketing all-in-one you can run from Claude or ChatGPT
Simple CRM for small businesses tracking contacts, deals and projects
| Pricing | Freemium · $49 | Freemium · $18 |
| Starting price | $49/mo | $18/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses, Creators, Freelancers | Small businesses, Freelancers |
| Platforms | web | web, ios, android |
| Country | — | GB · 2009 |
| Rating | — | — |
Choose AXL if
Founders, coaches and course sellers who want funnels, CRM, webinars and checkout in one place and like working through an AI assistant.
- Replaces several funnel, CRM, webinar and course tools with one bill
- Free plan never bills overage; extra contacts are saved but skipped by campaigns
- AXL takes 0% of your sales
Look elsewhere if: Teams that need a deep integration marketplace or enterprise CRM controls (Keap, HubSpot).
Choose Capsule CRM if
Small businesses and service firms that want an easy, affordable CRM with pipelines, projects and accounting integrations.
- Clean, quick interface that small teams adopt easily
- Useful free plan for solo founders and duos
- Strong accounting integrations for UK and global SMBs
Look elsewhere if: High-volume outbound sales teams (Pipedrive) or companies that want a full marketing and service suite (HubSpot, Zoho CRM).
AXL vs Capsule CRM pricing
AXL
- Free$0500 contacts, 5,000 emails, 1 admin; capped usage, no overage
- Starter$49/mo5,000 contacts, 15,000 emails, 25,000 messages, 1 admin
- Growth$149/mo20,000 contacts, 50,000 emails, 2 admins, 1,000 AI credits
- Scale$349/mo50,000 contacts, 120,000 emails, 3 admins, 1,500 AI credits
- Pro$699/mo150,000 contacts, 300,000 emails, 5 admins, 3,000 AI credits
Capsule CRM
- Free$0Up to 2 users, 250 contacts, 1 sales pipeline
- Starter$22/user/mo$18 billed annually; 30,000 contacts, email templates
- Growth$40/user/mo$36 billed annually; workflows, AI summaries, 60,000 contacts
- Advanced$60/user/mo$54 billed annually; 50 pipelines, 120,000 contacts
- UltimateCustomQuote for 5+ users; account manager, enhanced AI tools
AXL · Key features
- MCP server exposing 1,200+ actions to ChatGPT, Claude, Codex and Cursor
- Landing page and funnel builder with forms, quizzes and A/B tests
- CRM with deal pipelines, contact history and lead scoring
- Email and messaging automation for follow-up campaigns
- Live and evergreen webinars plus protected video hosting
- Courses with AI-assisted homework review and certificates
Cons
- No free trial of paid plans; you start on the capped Free tier
- Few named integrations beyond payments, Meta and AI assistants
- Payment processing fees from Stripe or PayPal come on top
Capsule CRM · Key features
- Contact and company records with custom fields and tags
- Multiple sales pipelines with custom milestones and forecasts
- Project boards for post-sale delivery and onboarding
- Workflow automation for tasks and follow-ups on Growth
- Two-way email sync and templates for Gmail and Outlook
- AI summaries, contact enrichment and meeting prep
Cons
- Automation and multiple pipelines require the Growth plan
- No built-in calling or advanced sequences for outbound teams
- Marketing emails need the paid Transpond add-on
AXL vs Capsule CRM: FAQ
Which is cheaper, AXL or Capsule CRM?
Capsule CRM starts at $18/mo and AXL at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do AXL and Capsule CRM have a free plan?
Yes, both AXL and Capsule CRM have a free plan; paid plans add more usage and features.