Attio vs Capsule CRM
Attio and Capsule CRM are both CRM tools. Attio is aimed at small businesses and developers, while Capsule CRM is aimed at small businesses and freelancers. Capsule CRM costs less, from $18/mo versus $44/mo for Attio. Both have a free plan.
Flexible, data-model-driven CRM
Simple CRM for small businesses tracking contacts, deals and projects
| Pricing | Freemium · $44 | Freemium · $18 |
| Starting price | $44/mo | $18/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Developers | Small businesses, Freelancers |
| Platforms | web, ios | web, ios, android |
| Country | GB · 2019 | GB · 2009 |
| Rating | — | — |
Choose Attio if
Startups and tech companies with technical GTM teams who want a customizable, data-model-first CRM.
- Most flexible data model among modern CRMs
- Self-populating from email and calendar; little manual entry
- Fast, well-designed UI; strong API
Look elsewhere if: Teams that need built-in marketing automation, ticketing or a large marketplace of ready integrations today.
Choose Capsule CRM if
Small businesses and service firms that want an easy, affordable CRM with pipelines, projects and accounting integrations.
- Clean, quick interface that small teams adopt easily
- Useful free plan for solo founders and duos
- Strong accounting integrations for UK and global SMBs
Look elsewhere if: High-volume outbound sales teams (Pipedrive) or companies that want a full marketing and service suite (HubSpot, Zoho CRM).
Attio vs Capsule CRM pricing
Attio
- Free$0Up to 3 seats, 50,000 records, 3 objects
- Plus$44/seat/mo$35 billed annually; up to 10 seats, 250,000 records
- Pro$99/seat/mo$79 billed annually; unlimited seats, 1M records
- EnterpriseCustomBilled annually; unlimited objects and teams
Capsule CRM
- Free$0Up to 2 users, 250 contacts, 1 sales pipeline
- Starter$22/user/mo$18 billed annually; 30,000 contacts, email templates
- Growth$40/user/mo$36 billed annually; workflows, AI summaries, 60,000 contacts
- Advanced$60/user/mo$54 billed annually; 50 pipelines, 120,000 contacts
- UltimateCustomQuote for 5+ users; account manager, enhanced AI tools
Attio · Key features
- Custom objects and attributes with relationships between records
- Automatic enrichment from Gmail, Google Calendar and Outlook
- Lists with views, filters and formulas, like a spreadsheet over your CRM
- Workflows with triggers, branches and AI steps
- Email sequences and call recording with AI summaries (Pro)
- Developer-grade REST API and webhooks
Cons
- Marketing and support tooling is minimal
- Fewer native integrations than HubSpot or Salesforce
- Per-seat price climbs quickly at Pro and Enterprise
Capsule CRM · Key features
- Contact and company records with custom fields and tags
- Multiple sales pipelines with custom milestones and forecasts
- Project boards for post-sale delivery and onboarding
- Workflow automation for tasks and follow-ups on Growth
- Two-way email sync and templates for Gmail and Outlook
- AI summaries, contact enrichment and meeting prep
Cons
- Automation and multiple pipelines require the Growth plan
- No built-in calling or advanced sequences for outbound teams
- Marketing emails need the paid Transpond add-on
Attio vs Capsule CRM: FAQ
Which is cheaper, Attio or Capsule CRM?
Capsule CRM starts at $18/mo and Attio at $44/mo. Both prices are checked on the vendors' own pricing pages.
Do Attio and Capsule CRM have a free plan?
Yes, both Attio and Capsule CRM have a free plan; paid plans add more usage and features.