Hotjar vs TheySaid
Hotjar and TheySaid are both customer feedback & roadmaps tools. Hotjar is aimed at small businesses and agencies, while TheySaid is aimed at small businesses and enterprise. Both have a free plan.
Heatmaps, recordings and surveys
AI-moderated user tests and surveys with real or synthetic users
| Pricing | Freemium · $49 | Freemium |
| Starting price | $49/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | 15 days | — |
| Built for | Small businesses, Agencies | Small businesses, Enterprise, Agencies |
| Platforms | web | web |
| Country | MT · 2014 | US |
| Rating | — | — |
Choose Hotjar if
Marketing and CRO teams who want to see and ask users what happens on their site.
- Easy to set up and understand
- Combines behavior and voice-of-customer tools
- Free plan for small sites
Look elsewhere if: Budget-constrained teams (Microsoft Clarity is free) or product teams wanting replay plus events (PostHog).
Choose TheySaid if
Product and UX teams that want fast AI-moderated tests and interviews, with synthetic users for early checks.
- Free plan needs no credit card
- Covers usability tests, interviews and surveys in one tool
- Tests can start from coding and ticketing tools during the build
Look elsewhere if: Teams that only need simple surveys or heatmaps at a predictable self-serve price (SurveyMonkey, Hotjar).
Hotjar vs TheySaid pricing
Hotjar
- Free$0Up to 200k monthly sessions, 1 month data, 1 project
- Growth$49/mo$39 billed annually; from 7k sessions, 13-month data
- ProCustom1M+ sessions
- EnterpriseCustom1M+ sessions
TheySaid
- Free$05 AI user tests and 50 AI surveys/mo, 1 workspace, 1 active test
- EnterpriseCustomUnlimited tests and recruiting, SSO/SAML, API; monthly billing +33%
Hotjar · Key features
- Heatmaps: click, move, scroll and rage clicks
- Session recordings with filters and highlights
- Funnels and trends for conversion analysis
- On-site surveys, feedback widget and user interviews (Engage)
- AI survey creation and insight summaries
- Integrations with GA, Segment, HubSpot and Slack
Cons
- Session-based pricing escalates
- Clarity offers heatmaps and recordings free
- Consent and privacy handling needed
TheySaid · Key features
- AI moderator that runs voice interviews and usability tests
- Synthetic users and digital twins tuned on your own customer data
- AI project creator that drafts tests, surveys and screeners
- AI analysis with clips, highlight reels and cross-project Ask AI
- Panel recruiting with screeners and a response quality monitor
- MCP server for Claude Code, Cursor and Lovable, plus Jira-triggered tests
Cons
- No self-serve paid plan between Free and Enterprise
- Free plan allows only one active test
- Recruiting harder-to-reach panel participants costs extra
Hotjar vs TheySaid: FAQ
Do Hotjar and TheySaid have a free plan?
Yes, both Hotjar and TheySaid have a free plan; paid plans add more usage and features.