Hotjar vs SurveySparrow
Hotjar and SurveySparrow are both customer feedback & roadmaps tools. Hotjar is aimed at small businesses and agencies, while SurveySparrow is aimed at small businesses and enterprise. SurveySparrow costs less, from $19/mo versus $49/mo for Hotjar. Both have a free plan.
Heatmaps, recordings and surveys
Conversational surveys, NPS and CX feedback for growing teams
| Pricing | Freemium · $49 | Freemium · $19 |
| Starting price | $49/mo | $19/mo |
| Free plan | Yes | Yes |
| Free trial | 15 days | 14 days |
| Built for | Small businesses, Agencies | Small businesses, Enterprise, Agencies |
| Platforms | web | web, ios, android |
| Country | MT · 2014 | — |
| Rating | — | — |
Choose Hotjar if
Marketing and CRO teams who want to see and ask users what happens on their site.
- Easy to set up and understand
- Combines behavior and voice-of-customer tools
- Free plan for small sites
Look elsewhere if: Budget-constrained teams (Microsoft Clarity is free) or product teams wanting replay plus events (PostHog).
Choose SurveySparrow if
SMB and mid-market teams that want engaging surveys plus NPS and employee feedback in one platform without Qualtrics-level cost.
- Chat-style surveys often feel more engaging than long forms
- Covers customer, employee and market research in one tool
- Strong integrations with CRM and help desk tools
Look elsewhere if: Teams needing month-to-month billing, enterprise research panels or design-heavy marketing forms (SurveyMonkey, Typeform, Qualtrics).
Hotjar vs SurveySparrow pricing
Hotjar
- Free$0Up to 200k monthly sessions, 1 month data, 1 project
- Growth$49/mo$39 billed annually; from 7k sessions, 13-month data
- ProCustom1M+ sessions
- EnterpriseCustom1M+ sessions
SurveySparrow
- Free$01 user, 3 active surveys, 75 responses per quarter
- Basic$19/moBilled yearly; 1 user, 2,500 responses
- EnterpriseCustomCustom responses, SSO and advanced CX features
Hotjar · Key features
- Heatmaps: click, move, scroll and rage clicks
- Session recordings with filters and highlights
- Funnels and trends for conversion analysis
- On-site surveys, feedback widget and user interviews (Engage)
- AI survey creation and insight summaries
- Integrations with GA, Segment, HubSpot and Slack
Cons
- Session-based pricing escalates
- Clarity offers heatmaps and recordings free
- Consent and privacy handling needed
SurveySparrow · Key features
- Conversational surveys that show one question at a time
- NPS, CSAT and CES programs with automated follow-ups
- 360-degree employee assessments and pulse surveys
- Offline survey apps for iOS and Android field work
- Distribution by email, SMS, WhatsApp, web embed and links
- In-app SpotChecks micro-surveys for websites and products
Cons
- No monthly billing; only quarterly or yearly plans
- Response caps on lower tiers fill up quickly
- Higher-tier pricing is hard to find and often quote-based
Hotjar vs SurveySparrow: FAQ
Which is cheaper, Hotjar or SurveySparrow?
SurveySparrow starts at $19/mo and Hotjar at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do Hotjar and SurveySparrow have a free plan?
Yes, both Hotjar and SurveySparrow have a free plan; paid plans add more usage and features.