Hotjar vs Userback
Hotjar and Userback are both customer feedback & roadmaps tools. Hotjar is aimed at small businesses and agencies, while Userback is aimed at developers and small businesses. Userback costs less, from $39/mo versus $49/mo for Hotjar. Both have a free plan.
Heatmaps, recordings and surveys
Visual bug reporting and user feedback widget for web apps
| Pricing | Freemium · $49 | Freemium · $39 |
| Starting price | $49/mo | $39/mo |
| Free plan | Yes | Yes |
| Free trial | 15 days | — |
| Built for | Small businesses, Agencies | Developers, Small businesses, Agencies |
| Platforms | web | web |
| Country | MT · 2014 | AU |
| Rating | — | — |
Choose Hotjar if
Marketing and CRO teams who want to see and ask users what happens on their site.
- Easy to set up and understand
- Combines behavior and voice-of-customer tools
- Free plan for small sites
Look elsewhere if: Budget-constrained teams (Microsoft Clarity is free) or product teams wanting replay plus events (PostHog).
Choose Userback if
Web agencies, QA teams and SaaS product teams that need visual bug reports with technical context.
- Bug reports arrive with full technical context
- Non-technical clients can report issues easily
- Broad project management integrations
Look elsewhere if: Teams that mainly want feature voting boards (Canny, Featurebase) or broad behaviour analytics and heatmaps (Hotjar).
Hotjar vs Userback pricing
Hotjar
- Free$0Up to 200k monthly sessions, 1 month data, 1 project
- Growth$49/mo$39 billed annually; from 7k sessions, 13-month data
- ProCustom1M+ sessions
- EnterpriseCustom1M+ sessions
Userback
- Free$02 seats, 2 sites; feedback visible for 7 days
- Team$39/mo$29/mo billed annually; 5 seats, 5 sites, Jira and ClickUp sync
- Business$99/mo$79/mo billed annually; unlimited seats, 25 sites, replay, surveys
- Business Plus$199/mo$159/mo billed annually; 50 sites, mobile SDK, API, webhooks
- Feature Portal add-on$39/mo$31/mo billed annually; ideas, voting and public roadmap
Hotjar · Key features
- Heatmaps: click, move, scroll and rage clicks
- Session recordings with filters and highlights
- Funnels and trends for conversion analysis
- On-site surveys, feedback widget and user interviews (Engage)
- AI survey creation and insight summaries
- Integrations with GA, Segment, HubSpot and Slack
Cons
- Session-based pricing escalates
- Clarity offers heatmaps and recordings free
- Consent and privacy handling needed
Userback · Key features
- Feedback widget with annotated screenshots and screen recordings
- Automatic capture of browser, device and console logs
- Session replay attached to each feedback report
- In-app surveys and NPS prompts
- Feature Portal with idea voting and public roadmap
- AI summaries and insights across feedback items
Cons
- Free plan hides feedback after seven days
- Session replay and surveys require Business or higher
- Feature Portal is a paid add-on on every paid plan
Hotjar vs Userback: FAQ
Which is cheaper, Hotjar or Userback?
Userback starts at $39/mo and Hotjar at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do Hotjar and Userback have a free plan?
Yes, both Hotjar and Userback have a free plan; paid plans add more usage and features.