Trustpilot vs Yotpo
Trustpilot and Yotpo are both customer feedback & roadmaps tools aimed at E-commerce and small businesses. Yotpo costs less, from $89/mo versus $99/mo for Trustpilot. Both have a free plan.
Public review platform with tools to collect and show customer reviews
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Freemium · $99 | Freemium · $89 |
| Starting price | $99/mo | $89/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | E-commerce, Small businesses, Enterprise | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | DK · 2007 | US · 2011 |
| Rating | — | — |
Choose Trustpilot if
Consumer-facing e-commerce and service companies that want a recognized, independent review profile and on-site trust widgets.
- Widely recognized consumer trust badge in Europe and the US
- Free plan lets small shops claim a profile and invite reviews
- Large set of e-commerce and CRM integrations for automated invites
Look elsewhere if: B2B software companies or teams that only need private customer feedback (G2, Qualtrics, SurveySparrow).
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
Trustpilot vs Yotpo pricing
Trustpilot
- Free$050 review invitations/mo, 1 user, company profile
- Starter$99/moBilled annually; firms under $5M revenue; 100 invitations/mo
- Plus$319/moBilled annually; 300 invitations/mo, 10 widgets, 3 users
- Premium$799/moBilled annually; 1,000 invitations/mo, 21 widgets, 10 users
- EnterpriseCustomUnlimited invitations, up to 1,000 users
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
Trustpilot · Key features
- Free claimed company profile with replies to every review
- Automatic review invitations triggered from Shopify, WooCommerce and other stores
- TrustBox widgets that show star ratings and reviews on your website
- Service and product reviews, with product reviews on higher plans
- Review flagging and moderation workflow for fake or abusive reviews
- Analytics on ratings, sentiment and topics across reviews
Cons
- Paid plans require a 12-month commitment
- Pricing is per domain, which adds up for multi-site brands
- Invitation caps are low on Starter and Plus
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
Trustpilot vs Yotpo: FAQ
Which is cheaper, Trustpilot or Yotpo?
Yotpo starts at $89/mo and Trustpilot at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Trustpilot and Yotpo have a free plan?
Yes, both Trustpilot and Yotpo have a free plan; paid plans add more usage and features.