Canny vs Trustpilot
Canny and Trustpilot are both customer feedback & roadmaps tools. Canny is aimed at small businesses and enterprise, while Trustpilot is aimed at E-commerce and small businesses. Canny costs less, from $79/mo versus $99/mo for Trustpilot. Both have a free plan.
Feature request boards and roadmaps
Public review platform with tools to collect and show customer reviews
| Pricing | Freemium · $79 | Freemium · $99 |
| Starting price | $79/mo | $99/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses, Enterprise | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | US · 2017 | DK · 2007 |
| Rating | — | — |
Choose Canny if
Product teams at growth-stage SaaS with integration needs and budget.
- Mature and widely trusted
- Deep integrations with support and dev tools
- AI reduces feedback triage effort
Look elsewhere if: Early startups on a budget (Featurebase, Sleekplan) or teams wanting feedback inside their PM tool (Productboard).
Choose Trustpilot if
Consumer-facing e-commerce and service companies that want a recognized, independent review profile and on-site trust widgets.
- Widely recognized consumer trust badge in Europe and the US
- Free plan lets small shops claim a profile and invite reviews
- Large set of e-commerce and CRM integrations for automated invites
Look elsewhere if: B2B software companies or teams that only need private customer feedback (G2, Qualtrics, SurveySparrow).
Canny vs Trustpilot pricing
Canny
- Free$025 tracked users, 5 managers, unlimited boards
- Pro$79/moStarting price, billed yearly; 100+ tracked users, 10 managers
- BusinessCustomBilled yearly; 5,000+ tracked users, SSO, CRM integrations
Trustpilot
- Free$050 review invitations/mo, 1 user, company profile
- Starter$99/moBilled annually; firms under $5M revenue; 100 invitations/mo
- Plus$319/moBilled annually; 300 invitations/mo, 10 widgets, 3 users
- Premium$799/moBilled annually; 1,000 invitations/mo, 21 widgets, 10 users
- EnterpriseCustomUnlimited invitations, up to 1,000 users
Canny · Key features
- Feedback boards with voting and comments
- Prioritization with impact scores and revenue data
- Public roadmap and changelog
- Autopilot: AI deduplication and feedback extraction from support tools
- Integrations with CRMs, support and issue trackers
- User segmentation and custom fields (paid plans)
Cons
- Growth features are expensive
- Tracked-user limits on lower tiers
- UI customization is limited
Trustpilot · Key features
- Free claimed company profile with replies to every review
- Automatic review invitations triggered from Shopify, WooCommerce and other stores
- TrustBox widgets that show star ratings and reviews on your website
- Service and product reviews, with product reviews on higher plans
- Review flagging and moderation workflow for fake or abusive reviews
- Analytics on ratings, sentiment and topics across reviews
Cons
- Paid plans require a 12-month commitment
- Pricing is per domain, which adds up for multi-site brands
- Invitation caps are low on Starter and Plus
Canny vs Trustpilot: FAQ
Which is cheaper, Canny or Trustpilot?
Canny starts at $79/mo and Trustpilot at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Canny and Trustpilot have a free plan?
Yes, both Canny and Trustpilot have a free plan; paid plans add more usage and features.