Frill is a Customer feedback & roadmaps tool: Lightweight ideas board and announcements.

How much does Frill cost?

Frill uses a Paid model; paid plans start at $25 per month.

What are the best alternatives to Frill?

Community-listed alternatives to Frill include Upvoty, Sleekplan, UserGuiding, Usersnap.

Does Frill have a free trial?

Yes, Frill offers a 14-day free trial.

What does Frill integrate with?

Frill integrates with Slack, Jira, Intercom, Zapier, Webhooks and more.

Frill

Lightweight ideas board and announcements

Paid · $25Customer feedback & roadmaps

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Frill is a customer feedback & roadmaps tool for Freelancers and Small businesses, offered as paid ($25/mo). Based in United Kingdom, founded in 2020. Popular alternatives include Upvoty, Sleekplan, UserGuiding.

About Frill

Frill is a customer feedback tool that combines three things product teams often buy separately: an ideas board where users submit and vote on requests, a public roadmap that shows what is planned and in progress, and an announcements feed for release notes. All three live on a hosted portal and inside an embeddable widget, so customers can give feedback and read updates without leaving the product.

Teams can merge duplicate ideas, set statuses, tag and prioritize requests, automatically notify voters when an idea ships, and on the relevant plans use a custom domain, white-labeling, SSO and integrations with tools such as Slack, Jira and Zapier. Pricing is a flat monthly fee rather than per tracked user: the Startup plan caps the number of active ideas, Business removes that limit, and Growth adds advanced controls such as privacy options and extra customization for larger teams.

Frill fits small and mid-sized SaaS teams that want a polished, easy-to-launch feedback loop at a predictable price. It is lighter than Productboard or Aha!, which connect feedback to full product planning, and Canny offers more integrations and analytics for larger teams at a higher cost. Featurebase and Nolt are other affordable options; Frill's edge is its design quality and the way a single widget packs ideas, roadmap and announcements together.

Key features of Frill

Ideas and voting
Roadmap
Announcements
Widget
Integrations
Custom domain

Pros and cons

Pros

Beautiful UX
Simple pricing
Widget-first
Easy setup

Cons

Fewer integrations
Idea limits on Startup
Basic analytics
Smaller company

Frill pricing

Frill uses a paid model. A 14-day free trial is available.

Plan	Price	Includes
Startup	$25 / mo	50 active ideas, 1 survey
Business	$49 / mo	Unlimited ideas, 3 surveys
Growth	$149 / mo	Privacy, white labeling
Enterprise	$349 / mo	Enterprise-grade support

Source: frill.co · checked on Oct 20, 2026

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How Frill compares in Customer feedback & roadmaps

Rank by votes: #2 / 23
Starting price: $25
Free alternatives: 1

Frill ranks #2 of 23 customer feedback & roadmaps tools by community votes and is priced below most tools in the category.

Common use cases

1SaaS feedback widget
2Release announcements
3Public roadmap
4Customer voting

Best for

Small SaaS teams.

Not ideal for

Large product orgs (Productboard).

Integrations

Slack
Jira
Intercom
Zapier
Webhooks

Our take

Frill is a pretty, simple feedback board.

FAQ

What is Frill?: Frill is a Customer feedback & roadmaps tool: Lightweight ideas board and announcements.
How much does Frill cost?: Frill uses a Paid model; paid plans start at $25 per month.
What are the best alternatives to Frill?: Community-listed alternatives to Frill include Upvoty, Sleekplan, UserGuiding, Usersnap.
Does Frill have a free trial?: Yes, Frill offers a 14-day free trial.
What does Frill integrate with?: Frill integrates with Slack, Jira, Intercom, Zapier, Webhooks and more.
Which platforms does Frill support?: Frill is available on web.
Who is Frill for?: Small SaaS teams.

Alternatives to Frill

See all 10

Upvoty
▲ 0
Feedback boards at indie prices
Paid · $15Small businesses
checked Oct 20
Sleekplan
▲ 0
Feedback, roadmap, changelog and NPS widget
Freemium · $13Small businesses
checked Oct 20
UserGuiding
▲ 0
No-code product onboarding and in-app guides
Paid · $249Small businesses
checked Oct 20
Usersnap
▲ 0
Visual bug reports and feedback
Paid · $59Small businesses
checked Oct 20
Gleap
▲ 0
AI customer support with bug reports, session replay and code fixes
Paid · $35Small businesses
checked Oct 22
Productboard
▲ 0
Product management and feedback hub
PaidEnterprise
checked Oct 20

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checked Oct 20
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checked Oct 20
SurveySparrow
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checked Oct 20
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checked Oct 20

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