Frill is a customer feedback & roadmaps tool for Freelancers and Small businesses, offered as paid ($25/mo). Founded in United Kingdom in 2020.
About Frill
Frill is a customer feedback tool that combines three things product teams often buy separately: an ideas board where users submit and vote on requests, a public roadmap that shows what is planned and in progress, and an announcements feed for release notes. All three live on a hosted portal and inside an embeddable widget, so customers can give feedback and read updates without leaving the product.
Teams can merge duplicate ideas, set statuses, tag and prioritize requests, automatically notify voters when an idea ships, and on the relevant plans use a custom domain, white-labeling, SSO and integrations with tools such as Slack, Jira and Zapier. Pricing is a flat monthly fee rather than per tracked user: the Startup plan caps the number of active ideas, Business removes that limit, and Growth adds advanced controls such as privacy options and extra customization for larger teams.
Frill fits small and mid-sized SaaS teams that want a polished, easy-to-launch feedback loop at a predictable price. It is lighter than Productboard or Aha!, which connect feedback to full product planning, and Canny offers more integrations and analytics for larger teams at a higher cost. Featurebase and Nolt are other affordable options; Frill's edge is its design quality and the way a single widget packs ideas, roadmap and announcements together.
Key features of Frill
- Ideas and voting
- Roadmap
- Announcements
- Widget
- Integrations
- Custom domain
Pros and cons
Pros
- Beautiful UX
- Simple pricing
- Widget-first
- Easy setup
Cons
- Fewer integrations
- Idea limits on Startup
- Basic analytics
- Smaller company
Frill pricing
Frill uses a paid model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Startup | $25 / mo | 50 active ideas, 1 survey |
| Business | $49 / mo | Unlimited ideas, 3 surveys |
| Growth | $149 / mo | Privacy, white labeling |
| Enterprise | $349 / mo | Enterprise-grade support |
Source: frill.co · checked on Oct 20, 2026
How Frill compares in Customer feedback & roadmaps
- Rank by votes
- #2 / 19
- Starting price
- $25
- Free alternatives
- 1
0 votes from members
54% below the category median ($54/mo)
Free or open-source tools in Customer feedback & roadmaps
Frill ranks #2 of 19 customer feedback & roadmaps tools by community votes and is priced below most tools in the category.
Common use cases
- 1SaaS feedback widget
- 2Release announcements
- 3Public roadmap
- 4Customer voting
Best for
Small SaaS teams.
Not ideal for
Large product orgs (Productboard).
Integrations
- Slack
- Jira
- Intercom
- Zapier
- Webhooks
Our take
Frill is a pretty, simple feedback board.
FAQ
- What is Frill?
- Frill is a Customer feedback & roadmaps tool: Lightweight ideas board and announcements.
- How much does Frill cost?
- Frill uses a Paid model; paid plans start at $25 per month.
- Does Frill have a free trial?
- Yes, Frill offers a 14-day free trial.
- What does Frill integrate with?
- Frill integrates with Slack, Jira, Intercom, Zapier, Webhooks and more.
- Which platforms does Frill support?
- Frill is available on web.
- Who is Frill for?
- Small SaaS teams.
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