Frill vs Yotpo
Frill and Yotpo are both customer feedback & roadmaps tools. Frill is aimed at freelancers and small businesses, while Yotpo is aimed at E-commerce and small businesses. Frill costs less, from $25/mo versus $89/mo for Yotpo. Only Yotpo has a free plan.
Lightweight ideas board and announcements
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Paid · $25 | Freemium · $89 |
| Starting price | $25/mo | $89/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Freelancers, Small businesses | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | GB · 2020 | US · 2011 |
| Rating | — | — |
Choose Frill if
Small SaaS teams.
- Beautiful UX
- Simple pricing
- Widget-first
Look elsewhere if: Large product orgs (Productboard).
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
Frill vs Yotpo pricing
Frill
- Startup$25/mo50 active ideas, 1 survey
- Business$49/moUnlimited ideas, 3 surveys
- Growth$149/moPrivacy, white labeling
- Enterprise$349/moEnterprise-grade support
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
Frill · Key features
- Ideas and voting
- Roadmap
- Announcements
- Widget
- Integrations
- Custom domain
Cons
- Fewer integrations
- Idea limits on Startup
- Basic analytics
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
Frill vs Yotpo: FAQ
Which is cheaper, Frill or Yotpo?
Frill starts at $25/mo and Yotpo at $89/mo. Both prices are checked on the vendors' own pricing pages.
Do Frill and Yotpo have a free plan?
Frill has no free plan, a 14-day free trial. Yotpo has a free plan.