Canny vs Frill

Canny is a product feedback management tool built by a small, remote-first team founded in Canada. It gives SaaS companies one place to collect, organize and act on feature requests: users post ideas and vote on public or private boards, product managers prioritize, and the team closes the loop by publishing a roadmap and announcing releases in a changelog.

The free plan covers a small number of tracked users, enough for an early product. The paid Pro plan is priced by tracked users and adds more integrations, custom domains and user segmentation, while the custom-priced Business plan adds SSO, white labeling and larger user volumes. Prioritization can weigh requests by votes, custom impact scores and revenue data pulled from CRMs such as HubSpot and Salesforce. Autopilot, Canny's AI layer, deduplicates feedback and extracts feature requests automatically from Intercom, Zendesk, Help Scout and sales call transcripts. Deep links to Jira, Linear, ClickUp and Asana keep feedback attached to the work.

Canny fits growth-stage SaaS teams with steady feedback volume and budget for integrations. Costs climb quickly as tracked users grow, the jump from the free plan to Pro is steep, and design customization is limited. Featurebase bundles feedback, help center and surveys for less, Nolt and Upvoty are simpler and cheaper, and Productboard suits teams that want feedback inside a full product management suite. Canny remains the best-known and most integrated option in the category.

Frill is a customer feedback tool that combines three things product teams often buy separately: an ideas board where users submit and vote on requests, a public roadmap that shows what is planned and in progress, and an announcements feed for release notes. All three live on a hosted portal and inside an embeddable widget, so customers can give feedback and read updates without leaving the product.

Teams can merge duplicate ideas, set statuses, tag and prioritize requests, automatically notify voters when an idea ships, and on the relevant plans use a custom domain, white-labeling, SSO and integrations with tools such as Slack, Jira and Zapier. Pricing is a flat monthly fee rather than per tracked user: the Startup plan caps the number of active ideas, Business removes that limit, and Growth adds advanced controls such as privacy options and extra customization for larger teams.

Frill fits small and mid-sized SaaS teams that want a polished, easy-to-launch feedback loop at a predictable price. It is lighter than Productboard or Aha!, which connect feedback to full product planning, and Canny offers more integrations and analytics for larger teams at a higher cost. Featurebase and Nolt are other affordable options; Frill's edge is its design quality and the way a single widget packs ideas, roadmap and announcements together.